White Hat & Black Hat SEO Linking - Are these Labels Still Relevant with Kevin Rowe - Ep. 209
Play • 55 min

Loren Baker of SEJ & Kevin Rowe of Purelinq will be discussing the use of the “black hat” and “white hat” terminology in the SEO world and whether it's still relevant. - What does Black Hat SEO mean? - What is Black Hat linking? - If an enterprise company or a large agency pays a vendor for a link, are they now a Black Hat agency? - I thought Black Hat was more so hacking & taking advantage of plugin vulnerabilities, and not reaching out to publishers. - If no one knows what it means, why are we still using these labels?

The Email Marketing Show
The Email Marketing Show
ResponseSuite
Get Your Emails Delivered (And Avoid The Spam Folder) With Adrian Savage
Having your emails end up in the dreaded spam folder is the main thing we ALL want to avoid, right? After all, if they go into your subscribers spam, it’s likely they won’t get opened…and that sucks. So, is there a sure-fire way in which we can avoid this happening, or do we just have to hope and pray for the best? Adrian Savage, Founder and creator of https://deliverabilitydashboard.com/ (Deliverability Dashboard) and email deliverability wizard (it’s true) is here to tell us about all of the things we need to be doing, in order to stay clear of the spam folder as much as possible. The Right Way To Run Viral Contests to Build Your Email List with Travis KetchumEpisode Content(02:09) Two lies and a truth – these are awesome! (03:45) No one wants to end up in the bin. How do we avoid it? (05:16) Like most things in life, it’s not always that straight-forward, but why? (06:39) If someone tells you this one thing….run away from them. (07:20) What has changed in the last few years with deliverability? (08:24) The “good old days” of email marketing. (09:13) What should we be doing to increase engagement? (10:49) Adrian can double your open rate in 3 seconds. (12:28) You really need to keep on top of this if you want your engagement to stay tip-top. (13:00) Replies and forwards are nice…but how much do they really help? (15:07) Do you email everyone in your list? If so, you need to listen to this.  (16:52) Let’s get “techy” for a moment. This is going to help you almost immediately. (18:17) The power of segmenting, but not in the way you may be doing it already. (19:42) One of the things we do in our first email to help with engagement. (20:19) The very best subject line Adrian has ever used. It’s insanely simple…and it works. Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player. Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
25 min
The Hustle And Flowchart Podcast
The Hustle And Flowchart Podcast
Matt Wolfe & Joe Fier
Therapy Session - How To Become A PodHacker
Welcome back to another Therapy session! We are psyched to talk about some recent changes that have come about and how our perspectives have changed. We have a new brand that we are launching which will really open up our business, and are super excited to share it with you. We’re going to give you a little history of how PodHacker came about, some of the iterations, how we are doing this launch which we are approaching from a completely different angle, as well the lessons we are teaching in our membership, a look inside, and our goals for the future with this new brand. With PodHacker, you will be able to see behind the curtains of our business, how we get our equity deals, grow a community, monetize the show, connect with big influencers, as well as a host of other tactics. We also plan on bringing in amazing guests on a monthly basis, who are the best of the best and will present high-level content to our members. When you’re done, be sure to check out our conversations with Chris Benetti and James Schramko, two of our awesome friends who also chat about the beauty of membership sites. “The idea behind it was, if we can make as much money as we can make for the whole year in Q1, then in Q2, Q3 and Q4 we get to purely focus on value and doing what’s right by our customers.” - Matt Wolfe “We’re already curating the best of the best for the Hustle and Flowchart podcast, why not go deeper with them in some model, that’s higher touch and higher engagement.“ - Joe Fier Some Topics We Discussed Include: * Just how many people mispronounce our names? * Famous people Joe is related to and should he change his name? (send your thoughts to info@evergreenprofits.com) * Our shortest podcast ever! * What happened in Matt’s spa…. * How our vision came to be * How you can see behind the curtains of our business * What we are reading, playing, and watching right now * The latest tools we are using and love * Why Matt’s house doesn’t have a roof! * A ninja tactic on how to get some insta-love and a conversation with someone you want to connect with Resources From : * PodHacker.com to get on the waitlist or, if it is open, sign up now. Get it soon, because we are going to close it References and Links Mentioned: * Our original opening podcast for the PodHacker brand * ClickFunnels * DropFunnels * MembersPRO * Active Campaign * SparkToro * SuperHuman * StreamYard * TubeBuddy * ConvertBox * The Almanack of Naval Ravikant: A Guide to Wealth and Happiness by Eric Jorgenson * Ask!: The Bridge from Your Dreams to Your Destiny by Mark Victor Hansen * SuperBetter by Jane McGonigal * Dan Harmon’s Story Circle Technique * Are you ready to be EPIC with us?! Then grab our EGP Letter here! * Did you know we have an awesome YouTube Channel? * Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! * This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. * Reinventing The Membership Site - Chris Benetti * How To Scale Memberships And Retain More Customers - James Schramko
1 hr 30 min
Growth Experts with Dennis Brown
Growth Experts with Dennis Brown
Dennis Brown
SEO Tips to Outrank 9 Figures Business on a Shoestring Budget w/ Jacob Mcmillen
Jacob McMillen is a freelance copywriter who helps people use writing to build their careers and businesses. He also owns the #1 spot on Google for the highly-coveted keyword, ‘copywriter’. Jacob is here to talk about how he outranks 9-figure businesses on Google Search with a small budget and how you can do the same exact thing. Tune in to learn how Jacob grew his sales to $25k/month by using simple SEO strategies, a savvy mindset, understanding your search engine, and maximizing time spent on page. During this interview, we discuss: 2:15 – Jacob’s journey to discovering SEO and copywriting 3:11 – What is copywriting? 3:38 – The Internet’s Best Copywriting Course 4:12 – How long it took for Jacob to rank #1 for the keyword ‘copywriter’ 6:01 – How to outrank large companies on Google 12:04 – The importance of being willing to invest your time in SEO research 13:30 – What happens when you rank high for a keyword + How many search inquiries per month does the keyword ‘copywriter’ get? 14:49 – Using a mindset of teaching or instructing in your content + The ranking metric that is one of Jacob’s key to success 18:45 – Having multiple drafts and evolving your content as you get new ideas 20:41 – Don’t assume the market is saturated with SEO… Google adjusts its algorithm frequently! 22:43 – Jacob’s favorite growth tool + How it works 23:08 – His most recommended book 23:48 – How to connect with Jacob Plus, a whole lot more! Resources: Visit Jacob’s website Write Bites The Internet’s Best Copywriting Course Ahrefs Made to Stick by the Heath Brothers ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
25 min
Today in Digital Marketing
Today in Digital Marketing
Tod Maffin
How I Added 50% TikTok Following Overnight (No, Really.)
A clever candy promotion ties personalities to playlists… is the next great marketing opportunity already on your phone? More people buying online means more bricks and mortar businesses failing… and how I increased by TikTok following by 50% literally overnight. The method is shockingly simple. *Get the entire show content, with links and images, as a daily email newsletter! Subscribe at* *TodayInDigital.com/newsletter* ( http://todayindigital.com/newsletter ) MORE: * NEW! *Podcast Perks* ( https://todayindigital.com/perks ) *:* Exclusive Deals for Listeners * *Advertising:* Perks ( http://todayindigital.com/promote ) (free!) • Ads ( https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf ) • Classifieds ( https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260 ) • Brand Takeovers ( https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28 ) * Join Our Free Slack Community ( http://todayindigital.com/slack ) * Get this as a daily email newsletter ( http://todayindigital.com/newsletter ) * Enjoying the show? Please rate and review ( http://ratethispodcast.com/today ) us! * Leave a Voicemail ( http://todayindigital.com/voicemail ) * Follow Tod: Twitter ( http://twitter.com/todmaffin ) • LinkedIn ( http://linkedin.com/in/todmaffin ) • TikTok ( http://tiktok.com/@todmaffin ) (daily digital marketing tips) Today in Digital Marketing is hosted by Tod Maffin ( http://todmaffin.com/ ) and produced by engageQ digital ( https://engageq.com ). Subscribe at https://TodayInDigital.com ( http://todayindigital.com/ ) or wherever you get your podcasts. (Theme music by Mark Blevis ( http://markblevis.com/ ). All other music licensed by Source Audio.) Privacy & Opt-Out: https://redcircle.com/privacy
6 min
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