Seed to CEO
Seed to CEO
Jun 8, 2022
Legacy + Business Education = Success for The People's Ecosystem
Play • 40 min

Christine De La Rosa, the co-founder and CEO of The People’s Ecosystem, a Bay Area cannabis company, started out in the legacy market where she built a community of cannabis customers and talent.

De La Rosa also started and ran restaurants, galleries and other “mainstream businesses,” gathering executive experience. But that mainstream experience didn’t prepare De La Rosa for the unique challenges of being in cannabis, such as 280E and raising capital for a federally illegal venture.

De La Rosa and The People’s Ecosystem overcame those challenges and now she’s gifting her insights to fellow cannabis entrepreneurs.

In this episode of Seed to CEO, De La Rosa shares:

How she leveraged her legacy experience – including building a team of legacy talent – in the licensed market.

How small businesses can partner with each other to reduce costs.

The importance of finding and learning from trusted mentors.

Networking to score off-market real estate deals and other deals.

Capital-raising strategies for small businesses.


Who is Christine De La Rosa?

Christina De La Rosa started The People's Ecosystem, a California-based cannabis company in 2016, but her cannabis business experience extends another 20 years before that in the legacy market. De La Rosa has also started a restaurant and a gallery and worked as a technology and database consultant both independently and for major corporations such as Verizon. De La Rosa is also a member of the National Cannabis Business Industry Association, where she chairs the Diversity, Equity, and Inclusion committee. She also graces the cover of MJBiz Magazine’s May-June 2022 issue.


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