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Searching For SaaS Podcast
Searching For SaaS Podcast
A podcast with a fresh perspective on the stages of building a SaaS business
Aug 5, 2022
EP54: Product Led Growth and Other Ways to Grow
Today Josh & Nate talk about product led growth and other ways to grow a company.
Jul 20, 2022
EP53: Small bets vs Focus on one thing
This week Nate and Josh debate about small bets and come to some unexpected conclusions.
Jul 6, 2022
EP52: 7 years to 22MRR and Zombie Startups
Would you work on a startup for 7 years not knowing if it will succeed? Today Nate and Josh dive into the metal space of long bets and if they're worth it.
Jun 22, 2022
EP51: Status List feels stagnant, how can we fix that?
Today we dive into Status List (Nate's Uptime Monitoring service) and what strategies could be used to grow that business.
Jun 8, 2022
EP50: A Game as Marketing for Product Sonar?
We've made it to #50!! This week we do a little reflection and look forwards at more things to be done for Product Sonar.
May 27, 2022
EP49.5: Profitwell, Baremetrics, Chart Mogul, the 3 horse race of pricing analytics
On this special .5 episode, we look into 3 startups: Baremetrics, Profitwell and Chart Mogul, they all were founded in the last ~5yrs, originally they did mostly the same thing, they were fierce competitors, and today 2 of them have been acquired. Today, an outsider's view of the 3 horse race.
May 20, 2022
EP49: Tech downturn and strategies we can use in a slower economy
This week we talk about the tech slowdown and ways we can make the best of this as bootstrapped companies.
May 11, 2022
EP48: Dashboarding, review scraping and Referral Rock ideas
Josh has some ideas for Referral Rock that involve scraping and Nate wishes he could launch a company around dashboarding.
Apr 27, 2022
EP47: Magazine Advertising for Product Sonar??
This week Nate & Josh talk about a strange opportunity for a print ad to reach Product Sonar's audience.
Apr 13, 2022
EP46: Contractor Newsletter and other pivots for Product Sonar
This week Nate and Josh riff on possible pivots for Product Sonar. Go pro-sumer with the contractor market, to upstream with the developer market, so many possibilities!
Mar 30, 2022
EP45: Josh tries to convince Nate to pivot
Josh has some ideas for an new Product Sonar offering. Nate and Josh debate the efficacy of this new idea.
Mar 16, 2022
EP44: Pricing Workshopping on Product Sonar
Nate and Josh dig through how to price Product Sonar (Nate's SAAS) for that market.
Mar 2, 2022
EP43: Josh and Nate reflect lessons podcasting after 1 year
This week we celebrate the ups and downs of our first year in podcasting. Things we liked, things we didn't and where we'd like to head.
Feb 16, 2022
EP42: Interview with Marc Thomas: Journalist to Founder to Growth Marketer
Marc shares his story being a journalist, stumbling into SaaS, customer signal problems, and finally running growth at Powered by Search.
Feb 2, 2022
EP41: Are there moats in SaaS that keep competition at bay?
Today Josh and Nate talk about classic company moats and defensible ways to grow our businesses.
Jan 19, 2022
EP40: Josh and Nate discuss goal setting for their businesses
Josh and Nate talk about their goals for 2022 and goal setting in general.
Jan 5, 2022
EP39: James Doman-Pipe educates us on Product Marketing Managers
Josh and Nate interview James about the role of product marketing managers in B2B SaaS. What makes a good one and where they fit in various stages.
Dec 22, 2021
EP38: The unique work culture at Referral Rock
Today Josh shares the inside of Referral Rock's remote work culture. Nate & Josh explore what's worked what hasn't.
Dec 8, 2021
EP37: Nate talks about email outreach with Josh
Nate wants to reach customers via cold email outreach and talks to Josh about various approaches.
Nov 17, 2021
EP36: Josh and Nate talk about approaches to events and trade shows
Nate talks through the an opportunity for him to reach ideal customers at an upcoming trade show.
Nov 3, 2021
EP35: The challenge in creating an ideal buying experience
Nate's recent buying experience is frustrating. He just wants a SaaS to take his money. Josh sheds light on why it's not so easy on the other side depending on the stage of the business.
Oct 27, 2021
EP34: Benefits and Problems with Founder Communities
Nate and Josh talk about the various founder communities they are in. They can see the great benefits as well as unique challenges of being involved in founder communities.
Oct 20, 2021
EP33: In B2B SaaS: What comes first brand, story, or positioning?
Nate and Josh debate their views on these well known marketing terms and how to make sense of it for B2B SaaS
Oct 13, 2021
EP 32: Why it took 3+ years for Josh to fix obvious user problems
Josh and Nate explore how Josh's product had some serious onboarding problems, why it took so long to solve them, and the advantages services played in a optimum outcome.
Oct 6, 2021
EP31: Nate and Josh talk about pricing for Nate’s project
Nate is thinking through initial pricing and chats with Josh on how he has done it with his products.
Sep 29, 2021
EP30: Review Sites a Necessary Evil + Hacks to get around them
Josh and Nate discuss software review sites and how they relate to lead gen and SEO. Josh was especially fired up and gives some hacks/tips to give the sites less power.
Sep 22, 2021
EP29: Ryan Castillo on the switch from big corporate marketing
Ryan Castillo is a developer, marketer and analyst. He's worked at a publicly traded, 1000+ employee company and he just jumped ship! Today we cover Ryan's journey and what brought him to where he is today.
Sep 1, 2021
EP28: SEO for SaaS Founders and Product Sonar (Nate’s Project)
This week Josh and Nate talk about SEO and how to get results with relatively little effort. We also get an update from Nate about his work on Product Sonar.
Aug 25, 2021
EP27: B2B Case Study: Customer.io + Crowdfunding Round
This week we take a deep look into customer.io as a B2B case study. We look at distribution, getting started and how they plan to win in their market.
1 hr 6 min
Aug 18, 2021
EP26: Nate’s secret project and Josh’s new/old feature
Today Nate tells us about the journey that led him to start on an MVP and Josh tells us about the Referral Rock feature that was removed a while a go and just got re-introduced.
Aug 11, 2021
EP25: Deploy Empathy with Michele Hansen from Geocodio
This week Michele Hansen from Geocodio tells us all about her startup journey and her new book Deploy Empathy. Join us for Michele's journey and why she believes empathy is the way to build a better business.
Aug 4, 2021
EP24: June Analytics SaaS from Idea to Seed and Enterprise SaaS “Fun”
Josh and Nate discuss two topics of interest. We dive into how June.so (the analytics company) went from idea to seed round and chat about all the fun Josh and his team are having with enterprise SaaS selling.
Jul 28, 2021
EP23: Jane and Benedikt from Userlist
Today we bring you Jane & Benedikt, founders of Userlist. They share their story and the lessons they've learned on their way to a milestone.
Jul 21, 2021
EP22: First hires at a startup, how Josh did it and questions from Nate
What do you look for in your first hires? Today Nate asks Josh about his first 10 hires. What worked, what didn't and how he thought about those decisions.
Jul 14, 2021
EP21: Ramli John on why he wrote the book on product onboarding and the secrets to launching it
We had a great conversion with Ramli John author of Product Led Onboarding. We pick his brain on why he wrote the book, how he's killed it with his book launch, and fun throwback conversations on freemium.
Jul 7, 2021
EP20: How Josh and Nate learn
This week we chat about where we look for information and how we learn. Turns out we approach learning very differently depending on what category it is.
Jun 30, 2021
EP19: Revisiting why we started, what we’ve learned, and what’s next for the podcast
We're 18 episodes in and we get a little meta about the podcast so far. Revisiting the "why", how we far we've come, and where we want to go next.
Jun 23, 2021
EP18: Nate interviews Josh on his hiring process
Hiring is a tricky business. Bringing in the wrong person can be incredibly expensive and even damaging to your team. Nate questions Josh on the hiring processes he and his company have developed to help get the right people on the team.
Jun 16, 2021
EP17: How Nate and Josh got into software development
Both Nate and Josh have a development background. In this episode we find out how they got into software programming which is a bit of a trip down memory lane. We also hear updates on Josh's 6-week sprint and Nate's ad-spy idea.
Jun 14, 2021
A small ask for a big impact to the podcast
Whether you've only listened one episode or all of them, we need your help to make the podcast better. Please give us feedback using the link below. We won't require email or anything personal. It's easy to complete on a mobile device! https://searchingforsaas.com/feedback/
Jun 9, 2021
EP16: Author Arvid Kahl on the audience-first approach to starting a business
Arvid Kahl joins the show as our very first guest. We jump right into the advantages of an audience-first approach to getting a business off the ground [topic of his new book - The Embedded Entrepreneur] and dive into Arvid's backstory where audience is THE source of inspiration for his projects and ideas.
Jun 2, 2021
EP15: Customer interviews and another level of validation?
Nate discusses his customer interviews with his new idea. Josh challenges Nate with a set of additional idea validation questions to think about based on challenges Josh has seen in churn and onboarding
May 26, 2021
EP14: Nate the drop shipper!??
This week we learn about Nate’s new idea and the steps he’s taking to validate it. We’ll go through the one page validation strategy and what he’s working on now.
May 19, 2021
EP13: To build in public or not to build in public
This week we dive into the perils and positives of building in public. We talk to Nate about how much he’s going to share with listeners.
May 12, 2021
EP12: 3 more ideas for our market-based validation
The last 3 ideas have some pitfalls and some interesting research. Josh and Nate jump into analyzing the last 3 of Nate’s homework ideas and discuss next steps.
May 5, 2021
EP11: Nate’s market-based approach to ideation [First 2 homework ideas turned in]
Looks like Nate's ideation brain has been rewired a bit with this new approach to coming up with a new SaaS idea. Josh and Nate dive into the new process and assess 2 of out the 5 ideas Nate was challenged to come up with in 1 week
Apr 28, 2021
EP10: Throw-down on approaches to finding a niche – Nate and Josh compare notes on research methods
Nate and Josh compare their approaches to assessing markets and looking for niches. By the end, Josh's throws down an unique 1 week challenge for Nate.
Apr 21, 2021
EP9: Josh’s ARR quiz- Nate learns how far off his market size estimates are
Josh quizzes Nate on a game of "How much does that company make in ARR?" We find out how big some of these "niches" are and how to look at them differently.
Apr 14, 2021
EP8: Our take on State of Independent SaaS 2021 – Part 2
Josh and Nate give their varying points of view on the State of Independent SaaS 2021 Report. Part 2 covers the remaining 3 sections of the report about SaaS Metrics, Marketing, and Growth.
Apr 7, 2021
EP7: Our take on State of Independent SaaS 2021 – Part 1
Josh and Nate give their varying points of view on the State of Independent SaaS 2021 Report. Part 1 covers the first 3 sections of the report about the founders, companies, and pricing.
Mar 31, 2021
EP6: Two ideas to validate and building a mentality of progress [Nate search update]
We get an update from Nate on his search as Josh asks about recent ideas and projects. Nate wonders when it will "happen for him" and Josh talks about building skills and assets that one takes with you on your journey.
Mar 24, 2021
EP5: Minimal-MVP Validation | How low-code can you go?
Nate and Josh dig into their first listener question (woot!) regarding Josh's use of low/no-code to validate product ideas
Mar 17, 2021
EP4: Why, why why? Why start this podcast, Why SaaS, Why not other types of businesses?
Today Josh and Nate get into a lot of whys. Why did they start this podcast? And why is SaaS for them and why not other indie types of businesses?
Mar 10, 2021
EP3: Josh’s failed startup that started him on the SaaS path
Nate and Josh go back in the time machine to talk about UberNote and how Josh got his start in what wasn't even called SaaS yet
Mar 3, 2021
EP2: Continuing with Nate’s most recent SaaS ideas gone bad
Josh and Nate continue their conversation around Nate's SaaS ideas. Today we go deeper into the challenges of positioning in a competitive space.
Feb 20, 2021
EP1: Meet the guys + Nate’s first attempts with a SaaS business
Can you believe it? Nate has more than 3 failed startup attempts! On today's episode, Josh pulls out the story and some interesting nuggets on what works and what doesn't.