SEO is Dead and Other Lies
Paul Warren and Ryan Klein
Subscribe
SEO Podcast - Paul Warren and Ryan Klein discuss all things SEO, local SEO and digital marketing while trying to stay sane. Join us every week to learn useful and sometimes dumb SEO tricks and strategies.
Available episodes
Newest first
Oldest first
Apr 24, 2022
Episode 88: How to Start an SEO Agency Part 2
Paul Warren and Ryan Klein discuss the day to day aspects of running an SEO agency. We discuss how to hire people, negotiating salaries and how to find new clients.
playlist_add
Jan 20, 2022
Episode 87: How to Start an SEO Agency Part 1
In this 5 part series Paul Warren and Ryan Klein discuss how to start your own SEO agency. We what you should and shouldn't do when getting started.
playlist_add
Aug 8, 2021
Episode: 86 How to Scrape Websites
Paul Warren and Ryan Klein discuss website scraping. We talk about how to do it and what kinds of data you can get.
playlist_add
Jul 13, 2021
Episode 85: Should You Be Worried About Core Web Vitals
Paul Warren and Ryan Klein discuss Google's Core Web Vitals and if you should actually be worried about it.
playlist_add
May 1, 2021
Episode 84: 5 Tough SEO questions You Will Get Asked Part 2
Paul Warren and Ryan Klein discuss part two of the 5 Tough SEO Questions You Will Get Asked.
1. Google is monetizing results more and more. It looks like SEO may be dead after all, right?
2. I know how to buy good content and good links on my own. Why would I need a dedicated SEO?
3. Once I have enough qualified traffic and excellent results, why shouldn’t I be able to scale down at that point?
4. I’ve already worked with SEOs in the past and got nothing. Why will you be any different?
5. How will I measure your SEO efforts’ success if they’re so much more difficult to track compared to other marketing?
Source
playlist_add
Apr 15, 2021
Episode 83: 5 Tough SEO Questions You Will Get Asked
Paul Warren and Ryan Klein discuss 5 of the toughest questions that SEO's get asked and how we answer them.
1. How long will it take to rank for my main keywords?
2. How much will it cost for my SEO strategy work, including paying third parties?
3. What happens if we don’t reach our SEO goal within the time frame? I want a guarantee.
4. Will you be doing anything that Google won’t like?
5. My paid campaigns get me leads right away. Why should I wait for SEO?
playlist_add
Mar 28, 2021
Episode 82: How to Launch a Website
Paul Warren and Ryan Klein go step by step through the process to launch a website. We talk about what hosting to get, picking a theme and more.
playlist_add
Mar 20, 2021
Episode 81: Ethics and SEO
Paul Warren and Ryan Klein discuss what is ethical behavior in SEO. We dig into what are ethical tactics to client interactions.
playlist_add
Feb 25, 2021
Episode 80: A Better Way of Link Building
Paul Warren, Ryan Klein and special guest Andy Cabasso talk about link building strategies for 2021.
Where to get in touch with Andy
https://twitter.com/andycabasso
https://postaga.com/
playlist_add
Feb 10, 2021
Episode 79: Free Resources to Learn SEO and Marketing Skills
Paul Warren and Ryan Klein give you plenty of great free resources to learn SEO and other marketing skills.
1. Google and Tag Manager - Measure School
2. Coding - Code Academy
3. Local SEO - Whitespark and Ruan M. Marinho
4. Google Analytics - Loves Data
5. Excel for SEO - Distilled
playlist_add
Jan 23, 2021
Episode 78: We Discuss Brand SERPs and ORM with Jason Barnard
Paul Warren, Ryan Klein and special guest Jason Barnard discuss online reputation management, the brand SERPs and his new software platform Kalicube.
Jason Barnard
playlist_add
Jan 16, 2021
Episode 77: Our Predictions on the SEO Industry for 2021
Paul Warren and Ryan Klein make their predictions on the SEO industry for 2021. We also talk about all of our wrong predictions from last year.
playlist_add
Dec 29, 2020
Episode 76: SEO Questions We Don't Know the Answers To
Paul Warren and Ryan Klein discuss SEO questions that we regularly get that we don't really know the answers to. Like how long will it take to rank #1 and how many links should you build. Strap in, it's going to be a bumpy ride.
playlist_add
Nov 22, 2020
Episode 75: Writing New SEO Content vs Updating Old Content
Paul Warren and Ryan Klein discuss if you should write new content for your SEO strategy or update the content you already have. We tell you the strategy we use to determine when you should update that content.
playlist_add
Nov 9, 2020
Episode 74: Citations and Local SEO
Paul Warren and Ryan Klein discuss everything you need to know about citations for local SEO and map pack rankings. We tell you why you need them, what tools you can use to get them, and how to outsource building them.
playlist_add
Oct 15, 2020
Episode 73: How to Create Niche Content for Clients
Paul Warren, Ryan Klein and our guest Shondell Varcianna discuss creating niche content for clients. We walk you through how to research the content and how to find writers for your niche.
About Shondell Varcianna
Shondell own and operates Varci Media. A content writing company that helps financial institutions save time by writing content that speaks to their target customer.
Linkedin
playlist_add
Oct 8, 2020
Episode 72:Testing Local SEO Ranking Factors with Kyle Roof
Paul Warren, Ryan Klein and special guest Kyle Roof discuss local SEO ranking factors and some recent tests that Kyle has done to see what is working in 2020. Also we have a t-shirt give away!
About Kyle Roof:
Kyle is responsible for the development and implementation of all SEO techniques used by High Voltage SEO Agency and PageOptimizer Pro SEO tool. Kyle is also the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and prove cutting edge SEO techniques. Kyle is also co-host of SEO Fight Club a weekly YouTube show that covers a multitude of SEO topics.
playlist_add
Sep 21, 2020
Episode 71: Should You Buy All of Your Backlinks?
Paul Warren and Ryan Klein take a deep dive into buying backlinks in this episode. We tell you the types of links you can buy, where to get them and why your website will most likely never get penalized for it.
Resource Guide
https://www.marketmymarket.com/should-law-firms-engage-in-paid-links-to-ensure-their-seo-works/
playlist_add
Aug 27, 2020
Episode 70: How to Do Online Reputation Management (ORM)
Paul Warren and Ryan Klein walk you through how to successful manage the online reputation of a business, client or yourself. We show you how to push down negative search results and how to rank the positive ones.
playlist_add
Aug 17, 2020
Episode 69: Content Loops and User Generated Content
Paul Warren, Ryan Klein and special Guest Nicki Friis discuss creating content loops with user generated content. Content loops are a really clever way of generating new content by getting users to consistently contribute content to your website.
Nicki Friis, CEO at NICQI.COM
https://www.linkedin.com/in/nickifriis/
Out of Growth Podcast
playlist_add
Jul 29, 2020
Episode 68: How to Manage SEO Projects Remotely
Paul Warren, Ryan Klein and special guest Dave Schneider from Shortlist.io discuss what tools to use and how to manage your SEO projects in a remote working world.
Links
shortlist.io
playlist_add
Jul 12, 2020
Episode 67: 7 Metrics You Should Track for SEO
Paul Warren and Ryan Klein discuss the 7 KPIs you should track for successful SEO campaigns.
playlist_add
Jun 22, 2020
Episode 66: 20 Reasons Why Your Website Doesn't Rank Well in 2020
Paul Warren and Ryan Klein take you through 20 possible reasons why your website doesn't rank well in 2020. We go deep into content issues, back link spam and technical SEO issues in this episode.
Ryan's really great articles:
https://www.marketmymarket.com/10-reasons-your-on-page-content-isnt-working/
https://www.marketmymarket.com/why-websites-are-failing-to-build-rankings-even-though-theyre-actively-link-building/
playlist_add
Jun 8, 2020
Episode 65: How to Start a Career in SEO
Paul Warren and Ryan Klein walk you through how to start a career in the SEO industry. We cover how to to break in, pay and career advancement.
playlist_add
May 18, 2020
Episode 64: How to Automate Your SEO in 2020
Paul Warren and Ryan Klein show you how to automate your SEO processes. We cover keyword research, backlink, technical SEO audits, content optimization and creation.
Links:
https://www.semrush.com/ https://ahrefs.com/ https://ifttt.com/ https://www.deepcrawl.com/
playlist_add
May 11, 2020
Episode 63: SEO Questions from Reddit
Paul Warren and Ryan Klein answer questions from the SEO subreddit for the first time in 2020.
playlist_add
May 3, 2020
Episode 62: How to Do Mass Link Building
Paul Warren and Ryan Klein discuss their link building background and how to build links at scale by using manual or software automation.
Resources
https://rankerx.com/
https://www.upwork.com/
playlist_add
Apr 21, 2020
Episode 61: How to Use Amazon's Mechanical Turk for SEO
Paul Warren and Ryan Klein discuss Amazon's mechanical Turk and how to use it for SEO. We also tell you how to avoid getting your account banned so you don't end up like us.
Mechanical Turk: https://www.mturk.com/
How to use mechanical blog post:
https://www.marketmymarket.com/mechanical-turk-for-marketing-and-website-improvements/
playlist_add
Apr 16, 2020
Episode 60: How to Combine SEO and Branding
Paul Warren, Ryan Klein and special guest Garrett Mehrguth discuss how combine branding and SEO together for better results.
About the Guest: Garrett Mehrguth is the co-founder and Chief Executive Officer of Directive, a search marketing agency for enterprise brands headquartered in Irvine, California.
playlist_add
Apr 6, 2020
Episode 59: Where to Focus Your SEO During the Coronavirus
Paul Warren and Ryan Klein discuss how some SEO focus areas for your business during the Coronavirus and how to stay busy in quarantine.
The following can be referenced for your own business: https://www.marketmymarket.com/updates-and-resources-during-covid-19/
playlist_add
Mar 17, 2020
Episode 58: How to Do SEO for a SAAS Website in 2020
Paul Warren and Ryan Klein welcome SAAS SEO Expert Zac Harris to the show. Zac walks us through tool sets and strategy for ranking a SAAS website in 2020.
Zac Harris is the former Head of SEO for Spyfu and current CRO of Northcutt.
playlist_add
Mar 11, 2020
Episode 57: The SEO Guide for Beginners Part 3: On Page SEO
Paul Warren and Ryan Klein walk you through the final part of our "SEO Guide for Beginners" series with the basics of on page SEO. We discuss site structure, meta data guidelines and more.
playlist_add
Mar 6, 2020
Episode 56: The SEO Guide for Beginners Part 2: Link Building
Paul Warren and Ryan Klein walk you through the basics of link building for SEO in 2020. If you are new to this hang on because it's going to be a wild ride.
Resources: https://www.legiit.com/
playlist_add
Feb 23, 2020
Episode 55: The SEO Guide for Beginners Part 1: Content
Paul Warren and Ryan Klein walk you through how to research and create SEO content. We tell you how to write it yourself, outsource it or find it for free!
Important links:
Keyword research: https://www.semrush.com/
Outsourcing: https://www.upwork.com/
Plagiarism Checker: https://www.copyscape.com/
Old content to look through: https://archive.org/web/
playlist_add
Feb 16, 2020
Episode 54: The SEO Guide for Beginners Intro
In this 4 part guide, Paul Warren and Ryan Klein introduce you to the basics of SEO in 2020. We cover how the algorithm works and great resources for beginners.
MOZ Guide to SEO
playlist_add
Feb 5, 2020
Episode 53: Successful Link Building with PR
Paul Warren, Ryan Klein and special guest Michael Magnus discuss how to leverage PR for effective link building campaigns. Michael Magnus; currently an Advertising Professor with TCU has a diverse background in digital marketing.
Check him out here!
https://magnusopus.com/
playlist_add
Jan 19, 2020
Episode 52: Guide to eCommerce Marketing in 2020
Paul and Ryan discuss eCommerce marketing in 2020 with special guest Sam Page. We discuss the Amazon algorithm, emerging platforms and negative SEO in the eCommerce world.
Reach Sam Page at amazonseoexperts.com
playlist_add
Jan 12, 2020
Episode 51: Guide to Technical SEO Audits for 2020
Paul Warren and Ryan Klein walk you through some of the more important aspects of performing a technical SEO audit to your website in 2020. #seopodcast #seoaudit #technicalseoaudit2020
playlist_add
Jan 4, 2020
Episode 50: The 5 Skills Every SEO Needs
Paul Warren and Ryan Klein discuss 5 skills that every SEO needs (or at least could use) like Python and next level Excel skills.
Check out this link to Distilled for SEO Excel training.
https://www.distilled.net/excel-for-seo/
playlist_add
Dec 2, 2019
Episode 49: Our SEO Predictions for 2020
Paul Warren and Ryan Klein give there predictions on the SEO industry for 2020.
playlist_add
Nov 14, 2019
Episode 48: We Answer SEO Questions from Reddit Again!
SEO Podcast: Paul Warren and Ryan Klein answer some of the most interesting questions from the SEO Reddit page.
playlist_add
Oct 29, 2019
Episode 47: How to Optimize and Rank YouTube Videos in 2020
Paul Warren, Ryan Klein and special guest Dennis Camilo give you all the tips you need to research, optimize and rank YouTube videos in 2020.
playlist_add
Oct 13, 2019
Episode 46: Why Directories Still Rank Well in 2019
Paul Warren and Ryan Klein take a deep dive into why directory websites have increased in rankings since the September core update and what you can start integrating into your own website.
Why Does Google Constantly Favor Directories Over Our Websites?
playlist_add
Oct 3, 2019
Episode 45: The Halloween Episode and Scary SEO Projects We had to Kill
Paul Warren and Ryan Klein discuss some spooky and scary SEO projects we had to kill before they killed our careers.
playlist_add
Sep 24, 2019
Episode 44: 5 Tips for Ranking for Near Me Searches in 2019
Paul Warren and Ryan Klein give 5 great tips to rank for near me searches so you can dominate the map pack in 2019.
playlist_add
Sep 9, 2019
Episode 43: The Past, Present and Future of Link Building
Paul Warren and Ryan Klein discuss where link building has been and how we expect it to evolve for SEO in 2020 and beyond.
playlist_add
Aug 28, 2019
Episode 42: We Discuss Structured Data with Huckabuy CEO Geoff Atkinson
Paul Warren and Ryan Klein discuss structured data and dynamic rendering with special guest Geoff Atkinson.
His cool website: https://huckabuy.com/
Transcription: http://www.seoisdeadcast.com/podcast/episode-42-we-discuss-structured-data-with-huckabuy-ceo-geoff-atkinson/
playlist_add
Aug 13, 2019
Episode 41: Expert SEO Matthew Woodward Joins Us
Paul Warren, Ryan Klein and special guest Matthew Woodward talk the state of SEO in 2019, link building and how to pick an affiliate marketing niche.
You can learn more about Matthew Woodward as well using the following links:
* https://www.matthewwoodward.co.uk/
* https://www.matthewwoodward.co.uk/seo/
* https://www.matthewwoodward.co.uk/steal-your-seo-strategy/
* https://www.youtube.com/user/mattwoodwarduk
* https://www.searchlogistics.com/
playlist_add
Jul 29, 2019
Episode 40: We Respond to SEO Spam Emails
Paul Warren and Ryan Klein answer the age old question "What happens if you reply to spam SEO services?". In this episode we dig deep into the underbelly of digital marketing and actually hire a company that we found in our spam folder.
playlist_add
Jul 20, 2019
Episode 39: Top 10 Must Have Elements for a High Ranking Location Page
Paul Warren and Ryan Klein break down the 10 key components of creating a successful landing page for local SEO in 2019.
playlist_add
Jul 13, 2019
Episode 38: How to Use Schema for SEO
Paul Warren and Ryan Klein cover everything you need to know about schema and what schema markup you should be using for SEO campaigns.
playlist_add
Jul 6, 2019
Episode 37: How to Build an SEO Department in 2019
SEO Podcast: Paul Warren and Ryan Klein walk you through building an internal SEO department in 2019. We cover what positions you need to hire to be successful.
playlist_add
Jun 25, 2019
Episode 36: How to Get More Google Reviews in 2019
Paul Warren and Ryan Klein tell you how to get more Google reviews for your business in 2019 and the future of GMB.
playlist_add
Jun 15, 2019
Episode 35: How to Stay On Top of SEO Trends as a Business Owner
Paul Warren, Ryan Klein and special guest Bill Umansky (Owner of the very successful Umansky Law Firm) discuss how to stay up to date with SEO trends as a small business owner.
playlist_add
Jun 7, 2019
Episode 34: How to Make SEO Niche Content in 2019
Paul Warren, Ryan Klein and special guest Jared Smith discuss writing niche SEO content in 2019.
playlist_add
May 30, 2019
Episode 33: The 2019 Answer Questions from the SEO Reddit Edition
SEO Podcast: Paul Warren and Ryan Klein answer some good and not so good SEO questions from the SEO sub reddit.
playlist_add
May 15, 2019
Episode 32: We Review the New Paid Google My Business Features
Paul Warren and Ryan Klein breakdown the proposed features Google may add to Google My Business and if any of them will actually be worth it.
playlist_add
May 8, 2019
Episode 31: Why and How to Start Doing Webinars
The How to do webinars episode! Paul Warren and Ryan Klein welcome a very special guest Sara Shuman who has years of experience in launching webinars and growing webinar attendance.
playlist_add
May 2, 2019
Episode 30: How to Do Freelance SEO for a Living
Paul Warren and Ryan Klein discuss how to find customers and how to make a living doing freelance SEO full time.
playlist_add
Apr 29, 2019
Episode 29: How to Get SEO Content for Free or Super Cheap
Paul Warren and Ryan Klein tell you how to find website content for SEO for either completely free or for really, really cheap.
playlist_add
Apr 19, 2019
Episode 28: How to Prioritize SEO Tasks
Paul Warren and Ryan Klein break down how to prioritize SEO tasks and the top 5 areas you should be focusing your SEO time and efforts on.
playlist_add
Apr 8, 2019
Episode 27: How to Optimize for Voice Search in 2019
Paul Warren and Ryan Klein breakdown what voice search is, why its important and how to optimize your website for it in 2019.
playlist_add
Apr 2, 2019
Episode 26: The No SEO Celebration Episode
If you are looking for SEO advice in this episode you came to the wrong place buddy. Paul Warren and Ryan Klein celebrate 1000 downloads and let the audience get to know us a little better.
playlist_add
Mar 21, 2019
Episode 25: Recovering from Google Algo update
Paul Warren and Ryan Klein discuss what to do and what not to do if your website get hits by a Google algorithm update.
playlist_add
Mar 10, 2019
Episode 24: White Hat and Black Hat Link Building in 2019
Paul Warren, Ryan Klein and special guest Andrew Swan discuss some white hat and black hat link building techniques that work in 2019.
playlist_add
Feb 26, 2019
Episode 23: How to Create Content Funnels with SEO
Paul Warren and Ryan Klein walk you through the process of making funnels for conversions with your SEO content.
playlist_add
Feb 20, 2019
Episode 22: SEO Questions from Reddit part 3
Paul Warren and Ryan Klein answer some of the SEO questions from the SEO sub Reddit.
playlist_add
Feb 10, 2019
Episode 21: How to Set Up a Facebook Ad Account
Paul Warren and Ryan Klein walk you through setting up a Facebook advertising account, setting audiences and launching your first ad.
playlist_add
Jan 25, 2019
Episode 20: Awesome New Google My Business Features for 2019
Paul Warren and Ryan Klein discuss some of the new features in Google My Business and how to optimize your profile for 2019 and beyonddddd! But probably just this year.
uBreakiFix in Fort Worth
5000 S Hulen St #128, Fort Worth, TX 76132
(817) 409-7070
https://www.ubreakifix.com/locations/hulen
playlist_add
Jan 19, 2019
Episode 19: Large Scale Link Building in 2019
Paul Warren and Ryan Klein discuss linking building on a large scale in 2019 with special guest Andrew Swan.
playlist_add
Dec 8, 2018
Episode 18: Our SEO Horror Stories
Paul Warren and Ryan Klein discuss the many SEO horror stories they have form over the years. Please learn from our SEO pain!
playlist_add
Nov 26, 2018
Episode 17: How to Do SEO Keyword Research in 2019
Paul Warren and Ryan Klein walk you through exactly how to do keyword research in 2019!
playlist_add
Nov 8, 2018
Episode 16: SEO Questions from Reddit Answered Part 2!
You asked and we answered! Paul Warren and Ryan Klein once again answer questions posted on the SEO Sub Reddit.
playlist_add
Oct 24, 2018
Episode 15: How to Do Local Linkbuilding in 2018
Paul Warren and Ryan Klein walk you through several strategies to build high quality and locally relevant backlinks in 2018.
playlist_add
Oct 16, 2018
Episode 14: The Burnt Out on SEO Work Fun Episode
Paul and Ryan are burnt out on SEO and decide to ruin the podcast with this episode. Also we talk a little about how to podcast.
playlist_add
Sep 11, 2018
Episode 13: Building a SEO Friendly Website from Scratch in 2018
Paul Warren and Ryan Klein tell you exactly what you need to do to build a website from scratch and set it up for SEO success in 2018.
playlist_add
Aug 16, 2018
Episode 12: How to Find High Authority Domains for Free
Paul Warren and Ryan Klein discuss several ways to find high authority niche domains for free.
playlist_add
Aug 2, 2018
Episode 11: The Ultimate Checklist to On-boarding an SEO Client
Paul Warren and Ryan Klein tell you everything you need to know to on-board a new SEO client.
playlist_add
Jul 24, 2018
Episode 10: The 5 SEO Lies Google Tells People
Paul Warren and Ryan Klein discuss the 5 biggiest lies the Google keeps telling SEO's. Content isn't king, spam links do work and more in the special 10th episode!
playlist_add
Jul 12, 2018
Episode 9: Paul and Ryan Answer SEO Questions from Reddit
Paul Warren and Ryan Klein answer SEO questions from Reddit in this special 4th of July episode.
playlist_add
Jul 8, 2018
Episode 8: Why You Should Be Doing Video SEO and How to Rank in Youtube
Paul Warren and Ryan Klein discuss video SEO and how to easily rank your videos on Youtube in 2018.
playlist_add
Jun 24, 2018
Episode 7: Companies That All SEOs Should Hate
Paul Warren and Ryan Klein discuss 5 companies they absolutely hate to work with in the SEO industry and they all begin with the letter Y.
playlist_add
Jun 12, 2018
Episode 6: How to Fix Poor Performing SEO Content
Paul Warren, Ryan Klein and guest Cory Coleman discuss how to find and fix poor performing SEO content.
playlist_add
Jun 7, 2018
Episode 5: How to Do Local SEO and Black Hat Stuff
Paul and Ryan discuss the importance of local SEO and how to do it and some of the crazy local black hat stuff they have seen.
playlist_add
Jun 2, 2018
Episode 4: How to Outsource SEO Tasks
Paul, Ryan and special guest Andrew Hernandez discuss how to outsource the different SEO tasks and how to handle more clients with as little resources as possible.
playlist_add
May 11, 2018
Episode 3: How to Send Other SEOs Business Leads
Paul and Ryan discuss how to sell potential SEO clients to other SEO's.
playlist_add
May 1, 2018
Episode 2: All of Our SEO Business Idea Failures
Paul and Ryan discuss their many failed SEO schemes over the years.
playlist_add