An Interview with Ty Richards - SMS099
Play • 1 hr 5 min

If you were to ask someone for $20, who would be more likely to give it to you, a good friend or a complete stranger? Obviously a good friend.

Have you ever met someone and had so much in common that you immediately became good friends? More than likely.

If you can understand this, you know the foundation of building an online music business. That’s all it is, getting more and more people to know, like, and trust you, just like that good friend who’s willing to give you that $20. What do you and this good friend have in common? Your music and the culture that surrounds it. How do you find these good friends and build these relationships? Social media. In this episode C.J. discusses this fundamental aspect of the business in greater detail and is so important you do not want to miss out!

Key Points From This Episode:

  • Are you self-defeated?
  • The unstoppable mindset
  • The essential fundamental to successful online marketing
  • How to build your relationships
  • Funnels
  • Why Facebook and Instagram?
  • Studying your audience
  • Getting comfortable with sharing yourself on the internet


“Getting you in connection with your ideal super fan is the core. It’s the recipe for success in the online music business.” - @metalmotivation [0:02:19]

“You can’t be successful when you’re self-defeated before you even start… You have to get out of your own way.” - @metalmotivation [0:05:26]

“If you believe that there are principles the cause the kind of results that you want, and you believe that you have the ability to apply those principles, isn’t that all you need?” - @metalmotivation [0:07:17]

“Here’s the essential, basic, fundamental truth about online marketing in 2020. Getting more and more people to know you, like you, and trust you as an artist.” - @metalmotivation [0:10:06]

“Funnel is the process of taking somebody who doesn’t know you to see the first promotion that you ever offer them, bringing them along in a relationship with you until you finally create a sale.” - @metalmotivation [0:29:00]

Links Mentioned in Today’s Episode:

The Online Musician 3.0 —

Book a Call With Us —

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