SaaStr 419: How To Collaborate, Manage & Work with Developers with Jeff Lawson, CEO and Co-Founder @ Twilio and Jason Lemkin, CEO @ SaaStr
Play • 53 min

At his core, Jeff Lawson is a software developer first, and a CEO second. He knows both sides of the executive & engineering equation intimately. He gets what goes on in a developer's brain and the detailed process of building software, but he understands that businesses are motivated to move quickly. And in turn, developers need to adapt.

An all-time SaaStr fan-favorite, Jeff recently chatted with SaaStr CEO Jason Lemkin to discuss his thoughts on collaborating, managing, and working with developers.

Today in Digital Marketing
Today in Digital Marketing
Tod Maffin
Why Is Bob Ross (Who Is Dead) Pitching a Soft Drink?
Twitter teases commerce-enabled tweets... Google’s peculiar decision around sitemaps…. Meet Taco Bell’s new AI marketing technology… How American drug stores using COVID to grow their marketing databases… and why Amazon quietly changed its mobile app’s icon yesterday. *Get the entire show content, with links and images, as a daily email newsletter! Subscribe at* *TodayInDigital.com/newsletter* ( http://todayindigital.com/newsletter ) MORE: * NEW! *Podcast Perks* ( https://todayindigital.com/perks ) *:* Exclusive Deals for Listeners * *Advertising:* Perks ( http://todayindigital.com/promote ) (free!) • Ads ( https://www.notion.so/Regular-Ads-5d515627e2bb4964b37a9f30cc301bcf ) • Classifieds ( https://www.notion.so/Classified-Ads-74ea9f745f184c8a8baea9cc6bc82260 ) • Brand Takeovers ( https://www.notion.so/Brand-Takeover-Package-7cfd410676644e589fe469f14ccf5f28 ) * Join Our Free Slack Community ( http://todayindigital.com/slack ) * Get this as a daily email newsletter ( http://todayindigital.com/newsletter ) * Enjoying the show? Please rate and review ( http://ratethispodcast.com/today ) us! * Leave a Voicemail ( http://todayindigital.com/voicemail ) * Follow Tod: Twitter ( http://twitter.com/todmaffin ) • LinkedIn ( http://linkedin.com/in/todmaffin ) • TikTok ( http://tiktok.com/@todmaffin ) (daily digital marketing tips) Today in Digital Marketing is hosted by Tod Maffin ( http://todmaffin.com/ ) and produced by engageQ digital ( https://engageq.com ). Subscribe at https://TodayInDigital.com ( http://todayindigital.com/ ) or wherever you get your podcasts. (Theme music by Mark Blevis ( http://markblevis.com/ ). All other music licensed by Source Audio.) Privacy & Opt-Out: https://redcircle.com/privacy
8 min
SaaS Growth Stacking - with Dan Martell
SaaS Growth Stacking - with Dan Martell
Dan Martell
Authority Branding Secrets (3 Easy Steps to Building Authority Brands)
DOWNLOAD: Top Books For Transforming The Entrepreneur's Life - Carefully Curated List From Over 1000+ Books and Almost 20 Years of Reading - http://bit.ly/3b1mqwN -- Over the last 23 years, I’ve started 5 SaaS businesses and successfully exited 3 of them, making me a millionaire at 27 years old. I could have retired and never worked another day in my life... But my 2 boys, Max and Noah, changed that. When I became a father, my view of the world was immediately different. I didn’t want to retire. I wanted to make an impact, to live a life that has meaning by sharing and helping others, to set an example for my kids. So 5 years ago, I came out from the shadows and started my personal authority brand. Since I launched DanMartell.com, I’ve published a video on my YouTube channel every single Monday for 5 years. I have never, ever, ever missed a Monday. Today I have over 1 million followers across my social accounts and was recently named the #1 SaaS coach in the WORLD. I could never have achieved that without first building a personal brand… and it was wildly different from starting a SaaS. If you’ve ever wanted to build authority in your niche, impact more lives and get your product into more hands… Then building a personal brand with your face and name front-and-center might just be the way. This is my advice on how to do it, generated from thousands of hours of hard work! I’ll group the key points of this video into 3 main steps: 1. Education Based Marketing 2. Elite Edification 3. Powerful Platform Authority branding and a social following are NOT the same thing. Don’t fall into that trap and waste 1000s of hours building a brand you don’t own. Great authority branding never relies on a single social channel… If Zuckerberg shut down Facebook tomorrow, I’d be fine. If Google closed YouTube, well- I’d be heartbroken but my social accounts and email accounts would save my fall. A well-made authority brand doesn’t rise to the top on a wave of one social account and get dumped by the next. It’s much more stable than that. So if you’re gearing up to put your face and your name out there… Don’t even START until you’ve watched through this video. As always, I’m reading the comments. So let me know what you think by dropping a comment. -- Dan Martell is a serial entrepreneur, an investor in 40+ startups like Intercom, Udemy, and Unbounce and the creator of SaaS Academy, helping over 500 B2B SaaS founders scale faster. He’s founded five SaaS companies and successfully exited three of them. If you want to scale faster without hitting the usual roadblocks, make sure to follow him on Youtube, Facebook, Instagram, LinkedIn & Twitter. DOWNLOAD: Top Books For Transforming The Entrepreneur's Life - Carefully Curated List From Over 1000+ Books and Almost 20 Years of Reading - http://bit.ly/3b1mqwN
10 min
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