Scotch Parlor
Scotch Parlor
Oct 17, 2018
Episode 7: Mario Riveira – Founder of Mayor of Fitness
Play • 36 min

Mario is a precise example of someone who knows what he is great at and took his talents to build a successful business...

WE VOTED FOR THE MAYOR OF FITNESS

PHOTO BY RICK SCOTCH / SCOTCH PARLOR

WE VOTED FOR THE MAYOR OF FITNESS

PHOTO BY RICK SCOTCH / SCOTCH PARLOR

EPISODE 7

36:07

MARIO RIVEIRA
FOUNDER OF  MAYOR OF FITNESS

MAYOROFFITNESS.COM
SAN FRANCISCO, CA

"

I want to be everywhere. I want to be a public figure and who's the public figure in the city? It's the Mayor...Mayor of Fitness.

We interviewed Mario Riveira aka Mayor of Fitness. He is the founder of a Fitness Company that provides top of the line fitness management and gym consulting services.

Mario is a precise example of someone who knows what he is great at and took his talents to build a successful business. Beyond his skill abilities, Mario is a determined, and ambitious entrepreneur who works extremely hard to achieve his dreams. Combine those skills sets and his entrepreneurial traits, and you instantly know why his fitness management company is taking over the city.

In this podcast, we talk about how it all began for him as an entrepreneur. From the evolution of where he is today, what motivates him to how important his health is for the foundation to everything he does. During our conversation with Mario, I discovered the many "hats" he needs to wear beyond just being a fitness trainer. Furthermore, on the lifestyle aspect Mario shares his insights on what healthy cocktails to order at the bar.

 

"

If you don't love what you do, you'll never succeed.

In the early stages of building his branding strategy, he realized the perfect public figure of San Francisco is the City Mayor. At that point, he decided he would base his business strategy and personal brand to emulate the city mayor. An individual who gets things done and someone you can count on for your fitness goals and aspirations. It's working too, he is now walking around the city and people are yelling "Mayor of Fitness."

As the public awareness of the Mayor of Fitness is expanding, he continues to hustle every day to build his company, brand and most importantly building relationships with his clients. Mario's passion to coach his clients and be part of their fitness journey is truly inspiring. You hear it in his voice; his dreams are big, he lives in a city he adores, he is doing what he loves and he is becoming the true Mayor of Fitness. He got our vote!

Enjoy the Podcast and keep being a "DOER."

In this episode, here are Some Questions I ask & what You will learn:

Mario give his intro (1:08)

Mario decided he is going to build a business (3:15)

The finances of being a personal trainer vs having his own fitness company  (4:10)

The evolution of where Mario is today. (5:20)

When did you know you were an Entrepreneur? (5:40)

Cannabis Industry Hustle. (6:14)

Always had the love for entrepreneurship. (7:00)

Saving money. (8:00)

Going All In (8:27)

What has been the evolution of the Mayor of Fitness? (8:55)

What is your typical day like? (10:35)

"The Hustle" (11:05)

Business to Business Fitness Services (11:35)

The Mayor of Fitness Process (12:55)

Mario explain the importance of his job as a trainer. (14:10)

Instant Gratification in health and business. (14:56)

Psychology & Counseling as a Fitness Trainer (15:32)

What has been Mario's biggest learning experience? (17:00)

Loving the process (18:10)

The benefits of being an entrepreneur (18:55)

What piece of advice for someone who is looking to start a business? (20:00)

Talks about constantly learning (21:25)

WIDWID...What's Your Inspiration? (22:12)

Mario being part of his clients journey of life. (23:30)

What's Mario's Next Move? (25:18)

Blogging & Photography(27:15)

How does Mario stay motivated? (29:03)

Podcasts & Influencers (30:25)

Cocktail of choice when living the healthy lifestyle. (31:45)

How does Mario want to define his legacy? (33:28)

Self-Branding (34:04)

Mario is... (34:51)

Contact Info  (35:02)

Editor’s Note: This story was shared through a Scotch Parlor Podcast. Photography was done by Rick Scotch in San Francisco, CA

In this podcast, you will learn how Mike has always been a real doer. He was once a DJ hustling to book gigs. He built a T-Shirt company called Irons Brand, which ended up being quite popular in Japan. Today, he finds himself doing his real passion which is helping clients look and feel good in his one of a kind suits.
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