Human stories are undefeated - MA Explains Tokyo 2020
Play • 22 min
The long-overdue 2020 Olympics kicked off on Wednesday, July 21 when Australia was resoundingly thumped by their Japanese hosts on a softball diamond in Fukushima.

These Olympics come after months of anything-but-softball from the IOC, which has forged ahead despite repeated outbreaks of COVID-19 globally, and in the host city, Tokyo.

On the first episode in a three-part mini-series about the Games, the Michelson Alexander team will be looking at Tokyo 2020 through a strategic communications lens.


83% of the Japanese population did not want these Olympics to proceed… What sort of challenge did this context present for the IOC? What was their approach? What sort of narrative should one try to create in this situation?

What are the major topics for discussion, now that the Games are underway?

What are the key lessons for brands and businesses from these Games?

If you’re interested in strategic communications advice for your business, the Michelson Alexander team is here to help. Get in touch with us via our website, LinkedIn, or Twitter.

Hosts: Jack Banister, Michelson Alexander Lead Copywriter & Shannon Gill, Michelson Alexander Senior Associate
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