Winning all around! What business and organisations can learn from the Paralympic Movement - Don Elgin Explains Tokyo 2020
Play • 38 min
On Michelson Alexander Explains, we’ve been looking at the Olympics and how the stories of the Games cut through with the public, much of which were in lockdown.

This week the Paralympics starts at a time when we are all in need of good news stories.

Don Elgin competed at three Paralympics in Athletics and won four medals. He is an amputee, having been born without the lower half of his left leg. He is now the Head of Wallara Online and remains connected to our Paralympic team via StarAmp Global, a management company he founded to support amputee athletes.

Don joins us to talk about what the Paralympic movement has meant to his life, the messaging around disability, and how the moment in the media spotlight the Paralympics will have over the next few weeks can communicate messages far beyond sport.


How do the Olympic/Paralympic narratives differ?

Do the all-abilities communities see the Paralympics as a time to progress the community at large? What is the overriding message that can be communicated?

We celebrate the inclusion the Paralympic Games show – but how can we do better in the other three and a half years, as businesses, leaders, and employees?

If you’re interested in strategic communications advice for your business, the Michelson Alexander team is here to help. Get in touch with us via our website, LinkedIn or Twitter.

Hosts: Jack Banister, Michelson Alexander Lead Copywriter & Shannon Gill, Michelson Alexander Senior Associate
Guest: Don Elgin
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