Leaders for Good
Leaders for Good
Apr 6, 2021
Purpose Driven Marketing with Joel Trethowan
Play • 39 min
What does it take to run a purpose driven marketing agency?

Joel Trethowan is the Managing Director and Co-Founder of Alchemy One, a purpose-driven media and partnerships agency challenging an industry to do better.

Joel unpacks how Alchemy One's approach to purpose has changed over time. Their journey to becoming a BCorp. How they think about hiring and attracting talent. Lessons from the phenomenal work they have done with Bank Australia. How they think about taking on new clients. The importance of passion, and much more.

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