Online Business Launchpad | Start An Online Business | Online Business Growth
Trudy Rankin
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This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.
Available episodes
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1 day ago
5 Best Kept Secrets For Dealing With Feelings Of Failure
Have you ever felt like a failure? Especially as a small business owner?
You look around and it seems like everyone else is so much more successful than you are. And it feels like everything you try just isn’t doing that well?
Know that you’re not alone.
As small business owners trying to wear all the hats, learn a ton of new skills and still make a living, we all struggle to hit our success goals, especially at the beginning.
And that can feel both embarrassing and overwhelming.
In today’s podcast episode, host Trudy Rankin shares the 5 secrets she’s learned for dealing with those feelings of embarrassment, shame and overwhelm.
And if you’d like to access more tips and expert advice about successfully building your small business, you’re welcome to sign up here at https://onlinebusinessliftoff.com/newsletter/
RESOURCES MENTIONED:
Book (affiliate link): Outliers: The Story of Success by Malcom Gladwell
See omnystudio.com/listener for privacy information.
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Mar 22, 2023
My Proven 3-Step System For Keeping Software Costs Down
Each individual piece of software you buy for your business probably doesn’t cost that much. But when you add them all up together they can take a big whack out of your budget every month.
If you feel like your software costs are starting to eat your lunch, it might be time to do something about it.
In this podcast episode, host Trudy Rankin, shares her proven 3-step system for keeping software costs under control.
And if you’d like to get a head start on the process, download her Software Register Template here at https://onlinebusinessliftoff.com/software-register
See omnystudio.com/listener for privacy information.
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Mar 8, 2023
Saying Yes To Unexpected Opportunities, Even If Someone Else Is Saying No
How often do you take time to leave your normal routine behind and do something completely different?
Or decide on the spur of the moment to take up an opportunity you know is likely to never come again?
Normally, we’d most likely say “I don’t have time for that.”
In this short episode, podcast host, Trudy Rankin, shares her experience of doing something out of the ordinary and the unexpected benefits of just saying “yes”.
You’re invited to listen in and enjoy the story.
And if you enjoy hearing about all things online business, you’re invited to sign up for Trudy’s emails where she talks about the experiments and projects she’s working on and what she’s learned from the process.
See omnystudio.com/listener for privacy information.
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Mar 1, 2023
Turning Words Into Pictures - Can AI Help Solve My Creativity Challenge_
As a child, host Trudy Rankin struggled to translate what was in her imagination into visual art. Stick figures were about as good as it got.
Fast forward to today and she still has the same problem. When faced with having to create visual images that reflect and amplify her spoken or written content, she still goes completely blank.
So when Trudy had a chance to play with some AI tools, she had a crack at filling the gap between her imagination and what she could create onscreen.
Did it work?
Have a listen and find out what actually happened.
And if you find it interesting, you’re invited to sign up for her emails where she talks about her experiments with all things online business (including using tools like AI to solve challenges).
RESOURCES MENTIONED:
https://openai.com/product/dall-e-2
See omnystudio.com/listener for privacy information.
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Feb 23, 2023
From Old To Gold: Using Story and Voice To Transform Your Repurposed Content Into Something Fresh And Exciting With Content Creator, Franciska Sore
Have you ever been through an experience that made you hesitant to speak out? Especially on social media?
As content creator and repurposing expert, Franciska Sore shares the story of building her business, she talks about how a scary stalking experience made her afraid to make her “voice” heard for the longest time, and what she finally did about reclaiming her voice.
We also talked about:
* Her biggest challenge in her work
* ChatGPT, artificial intelligence and the impact and opportunities it could likely have on businesses like ours
* Why we still need copywriters and high quality content
* The importance of storyline in creating impactful repurposed content
* The art of wearing many hats when running a business
* Her one key piece of advice for people just getting started
One of the key takeaways from this episode is that if you want to stand out, you can’t copy other people.
We invite you to have a listen. There are plenty of other gold nuggets in this episode.
RESOURCES MENTIONED IN THE EPISODE:
Website: https://franciskasore.com/
LinkedIn: https://www.linkedin.com/company/franciskasore/
Instagram: franciskasore
See omnystudio.com/listener for privacy information.
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Feb 15, 2023
From Chaos to Control: How Mindy Iannelli's Systematic Approach To Productivity Can Save You Time and Stress
Have you ever had that nightmare feeling that all those plates you’re trying to keep spinning will come crashing down? And you can’t take your eyes off them for even one minute?
Well, you’re not alone.
Productivity expert, Mindy Iannelli, knows exactly what that feels like. She felt like she was just spinning her wheels in her web design business. And she didn’t like it. Not one bit.
So she figured out for herself, how to be more productive and discovered that not only did her methods work, but she was actually able to help her clients save time and be more productive.
How?
By setting up systems and automating things. But not just any old thing.
So in this episode, Mindy shares her top tips for saving time and getting rid of some of that overwhelm.
We talk about:
* Why Mindy started her own business in the first place
* How losing focus and what she did about it set her on her journey to becoming a productivity expert
* Her tips for helping us focus and be more productive
* Why we need to move away from a “task-based” mentality and what to use instead to stay on track
* Being serious about time blocking
* Aha moments and the two automations that make the biggest difference for her clients
* The best timesaving automation that Mindy uses in her own business
So if you’re feeling overwhelmed and you’re sick of being scared of all those plates crashing down, have a listen. I think you’ll find it worthwhile.
RESOURCES MENTIONED IN THE EPISODE:
Mindy's Website: Complete Online Presence
Instagram: online_roadmap
Twitter: @online_roadmap
See omnystudio.com/listener for privacy information.
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Feb 8, 2023
How Conversion Tracking Can Help You Avoid Expensive, Time Wasting, Marketing Mistakes With Ads Expert Ilana Wechsler
If you’re like most small businesses, you’re working hard to market your products and services. But how do you know what’s working and what’s not?
And if you don’t know what’s working (or not working), you’re not going to be able to do anything to improve. And for most small businesses, even just a 1% improvement in their conversions would make a noticeable difference to the bottom line.
In this episode, ads expert, Ilana Wechsler from Teach Traffic shares what she’s learned over the years about running, first, a digital ads agency and then a community where she helps people get better at setting up and running paid ads.
We talk about:
* How Ilana got started with her Green Arrow Digital ad agency and how it grew and morphed over the years into a successful, but very full-on business
* How success can bring its own problems and how downsizing helped her refocus on what mattered to her and generate new business models
* Ilana’s realisation that hiring an Ad Agency for a small business is like buying a Ferrari to go get milk from your local shop … that’s not what they need
* Starting her Teach Traffic community, learning how to teach and how running an ad agency helps with teaching concepts around paid ads
* Why niching down can be useful for awhile, but isn’t always the answer
* Why web design can make or break the power of ads to grow your business
* Micro versus macro conversions and why conversion tracking really, really matters
So if you’re using ads in your business, or you’re thinking about getting started with ads, this episode is going to be thought provoking.
And be sure to sign up for Ilana’s $10 Remarketing Challenge (not an affiliate link). I’ve done the challenge and I got A LOT of value out of it.
RESOURCES MENTIONED IN EPISODE:
Website: https://teachtraffic.com/
$10 Remarketing Challenge: https://teachtraffic.com/challenge/
See omnystudio.com/listener for privacy information.
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Feb 1, 2023
How Letting Go Means That Speech Therapist, Rose Griffin, Can Help More Clients Without Working Longer Hours
Six years of studying to be a speech pathologist hadn’t prepared Rose for the challenge of working with a young man who only knew how to communicate his needs and wants by behaving in negative ways.
She quickly developed a passion for helping people on the autism spectrum find their voice.
When Rose made the switch from career employee to business owner, she quickly realised that she could only help so many people at one time. She knew that if she wanted to maximise the impact she could have she needed to find a different way.
In this episode, Rose explains the journey she went through starting her own business and then moving from expert provider to expert teacher.
She changed from being the “doer” in her business to being the leader. And as she did she was able to amplify her impact exponentially and now teaches other speech pathologists who work with people on the autism spectrum, how to help their clients find their voice.
We talk about:
* How she is able to grant CEUs (continuing education units) to people who listen to specific episodes from her podcast, Autism Outreach
* How she developed her first product
* The experience of moving from being an employee to being a boss and realising she needed to do things differently if she wanted to help more people
* The one thing that helped Rose accelerate her business growth
* The ripple effect that using a “train the trainer” model can bring
* The number one challenge for speech therapists who work with autistic learners
* Advice for people thinking about changing from career employee to business owner
If you’re a professional who is thinking about moving away from a 1-to-1 service model, there’s a lot of wisdom here.
And if you’re thinking about leaving your corporate career to start your own business, but you’re not sure what you’d like to do or where to start, download my free step-by-step guide to finding a great business idea.
RESOURCES MENTIONED IN THE PODCAST:
* Power Up Podcasting: http://onlinebusinessliftoff.com/pat-flynn-power-up-podcasting (affiliate link)
* SPI Pro: https://www.smartpassiveincome.com/pro-application?via=trudy (affiliate link)
* Podcast: Autism Outreach
* Website: https://abaspeech.org
See omnystudio.com/listener for privacy information.
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Jan 25, 2023
How To Save Time So You Can Get Back To Your Zone Of Genius With Khadirah Muhammad
Do you feel like you’re still wearing 3000 hats when it comes to running and growing your business? Doing all the things, even the ones you dislike or aren’t very good at?
In this podcast episode, time saver and productivity expert, Khadirah Muhammad shares how she helps clients get their business processes documented and under control so that they can then be automated or handed off to someone else.
We also talk about:
* Why Khadirah decided to start her own business after graduating from university, rather than going the usual route of working for someone else … you might be surprised at the reason
* What can happen when you don’t have your processes nailed down and the time that can waste
* The trouble with expecting people to be mindreaders ...
* How Zapier is like a translator and can help save time by getting different types of technology talking to each other, plus some examples of how it can be used
* Khadirah’s biggest tip for getting out from under those 3000 hats
There’s gold in what Khadirah has to share because her method can be applied to businesses of any size.
And there are some interesting insights into the world of work and how it is changing for young people.
Have a listen to the episode. I’m confident that you’ll take away some useful insights into how you could start saving yourself some time.
P.S. And did you know that using a quiz in your business can also help you save time? Download my quiz creation checklist to see what’s involved
See omnystudio.com/listener for privacy information.
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Jan 18, 2023
What Does It Mean To Show Courage As A Small Business Owner With Trudy Rankin
There are many different kinds of courage and courageous acts. But our whole concept of what courage is can change when we think of it in terms of starting and growing a business.
In this episode, Online Business Launchpad Podcast host, Trudy Rankin, shares stories and questions about courage and how it applies to small business owners, entrepreneurs and startup founders.
Stories about picante sauce. Riding solo down the length of South America. And more.
And she talks about how James Clear’s concepts (from his book Atomic Habits) can help develop habits that make it much more likely to act courageously when it comes to building a business.
So what does picante sauce have to do with courage?
You’ll have to listen and find out.
And if you're interested in starting your own online business, we can help. Go to https://onlinebusinessliftoff.com/coaching-and-community/
See omnystudio.com/listener for privacy information.
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Jan 11, 2023
5 Fun Ways To Use Quizzes In Your Business
Quizzes are a great way to help you grow your business. And we’re not talking about the kind of quiz where you’re trying to figure out what kind of Disney princess you are.
We’re talking about quizzes that help people understand more about themselves and their business so they can achieve their goals.
The brilliant thing about quizzes is that they are not one-size-fits-all. You can use quizzes in so many, many different ways. In fact, one of the best quiz creators I know often says, “you’re only limited by your imagination”.
In today’s episode, host Trudy Rankin shares 5 examples of fun ways that you can use a quiz in your business. Trudy has lost count of the number of quizzes she has built over the years and has had fun experimenting with many different quiz types and approaches.
So if you’re interested in learning more about how quizzes could help you grow your business, have a listen. And see if it sparks your imagination.
And if you’re interested in learning how to choose which type of quiz to use for your business, go to https://onlinebusinessliftoff.com/generate-leads-with-quizzes/
See omnystudio.com/listener for privacy information.
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Jan 4, 2023
Evergreen Episode - Move Beyond Burnout With Katrina Streatfeild
If the past year has been a weird one for you, you’re not alone. And if you’ve been struggling with trying to find the energy to do things that were once a breeze, then you’ll know that burning out or getting close to burnout can really knock you on your backside.
In this evergreen podcast episode, Trudy interviews Counselling and Clinical Psychologist Katrina Streatfeild about what to do AFTER you’ve hit burn out and are trying to pick up the pieces.
We talked about:
* Beyond normal - all the things happening in the world right now
* How old coping mechanisms might not be enough anymore
* Long term stressors, stress hormones and our ability to cope
* How do we get off the hamster wheel?
* The impact on others when we are compassionate for ourselves
* The necessity of acknowledging that the world has changed
* A process for reimagining our future
* What to do if you don't know what success looks like any longer
So if the thought of facing an unknown future h…
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Dec 21, 2022
Evergreen Episode - How To Sell Effectively Without Feeling Slimy With Sales Expert Nikki Rausch_
As a small business owner, do you cringe at the thought of having to sell in your business? Are you just not into sales and don’t like to be pushy with people?
In this evergreen podcast episode, Trudy interviews Nikki Rausch who has a strong background in sales, with many years of experience. Nikki started out working in male dominated industries and didn’t feel comfortable using their traditional sales methods. So she figured out her own way of selling … a way that didn’t include any of the typical characteristics of a pushy salesman.
Nikki was very successful. And when she realised that other women business owners just weren’t comfortable with sales, she wanted to use what she’d learned to help them. Because if you don’t have sales, you don’t have a business.
Nikki now teaches women entrepreneurs how to sell effectively in ways that work AND that they are comfortable with.
This episode originally came out a couple of years ago. And it's one that's worth listening…
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Dec 14, 2022
When The Scale Of Needed Change Is So Massive You Can’t Do It Alone With Grant Symons
Do you care deeply about what’s happening to our planet?
Probably you’re into doing what you can to minimise impact. But sometimes it can feel like the difference that makes is just a drop in the ocean, because you’re just one person.
And the things we, as a society, are able to do at scale, might not always be the right things in the long run. Sometimes there are unforeseen consequences.
But change is being forced on us, whether we like it or not, and we are going to have to adapt. We have to do something….but what?
My guest for this episode is Grant Symons, from Transition HQ. Grant has years of deep experience in leading and managing change at scale. And he reckons that the old way of doing “change” just simply isn’t cutting it.
We have to do things differently. So he's set up a business that uses proven change management techniques in a new way, to help participants become more impactful and effective.
In this episode we talk about:
* Two completely different…
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Dec 7, 2022
The Secret To Keeping Your Business Partnership Strong With Jo Raydan and Vicki Williams
If you’ve ever worked in partnership with another entrepreneur, you’ll know that sometimes it isn’t easy. Different visions, different values and different styles can often cause misunderstanding and conflict.
In this episode, Jo Raydan and Vicki Williams from Two Natural Ladies, share their secret for success in running their eCommerce business as partners.. They have been friends for over 30 years and have worked together as business partners for many of those years.
In the interview we talked about:
* How Jo and Vicki got started working together
* Their secret for being able to keep working together no matter what
* Their “Why” and what their business model looks like
* Why personal interest, passion and aligning with natural values matter in achieving business success
* Their approach to marketing and how they use social media (hint, it’s not for selling)
* Why ongoing personal development really matters
* The logistics side of an e-commerce business…
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Dec 1, 2022
Expert Tips For Buying And Selling Content Based Websites With Michael Bereslavsky
Have you ever thought about buying an existing website as a business? Or if you have a content-based website, selling it to someone else?
Michael Bereslavsky is the CEO of Domain Magnate LLC, a Private Equity firm specializing in acquiring and growing online businesses.
Michael has completed 300+ successful deals and has a wide-ranging industry knowledge and some unique insights when it comes to buying and selling content-based websites, particularly ones that are high-revenue sites.
In this podcast episode we talk about:
* How Michael decides what kind of website to buy
* What’s happening with “Buy” prices (and the revenue profit multiplier) for content websites and other related trends
* Why you need to be careful and what to look for if you’re thinking about buying a website
* How to tell a low quality website from a high quality one
* Ways to generate future growth of a content-based website
* Best types of lead magnets for a content website
* Michael's fa…
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Nov 23, 2022
Deprogramming The Limiting Beliefs That Are Stopping Your Progress With Katrina Streatfeild
Have you ever KNOWN that you have limiting beliefs that are stopping you from achieving your dreams? But you don’t have a clue how to get rid of or change them?
In this podcast episode, Clinical and Counselling Psychologist, Katrina Streatfeild, talks about limiting beliefs and how to start discovering some of their causes. More importantly, she talks about reshaping those beliefs so that you CAN be the success you want to be.
We talked about:
* Whether it's really a limiting belief or is it survivor's guilt?
* What “Choice Moments” are and how to use them
* Why talking to yourself compassionately really matters
* The concept of “Transitional Discomfort”
* Why trusting the deprogramming process matters
* Change and new habit development
* When you might need professional help with your limiting beliefs
* Mental health lifestyle development
* Whether that critical voice in your head is really YOUR voice
We all have limiting beliefs of one sort or another.…
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Nov 16, 2022
The One Thing You Need More Than Anything Else For Business Success With Finley Robinson
Finley Robinson left his pastoral career of over 20 years so he could work with his wife to build her online fitness business. He and his wife have 3 lovely children. And people kept asking them for advice on how to handle various child-rearing situations.
So in true entrepreneur style Finley started a side business giving advice to and working with parents of children ages 3-13.
In today’s episode we talk about the one thing that you need to have in order to be successful, whether working with customers, raising a family or just life in general.
We also talk about:
* Inflation as a catalyst for finding ideas for new products and services
* The necessity of making your business all about your customers (and not about you)
* How that can be difficult, being humans, so what to focus on instead
* Why empathy, urgency and clarity matter, and not just in a marketing sense
* Whether intuition about what other people are thinking and feeling be learned
* Generosity mindsets,…
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Nov 9, 2022
5 Things To Think About BEFORE You Start Building A New Habit With Louise Evans
Have you ever tried to put a new habit into practice?
And maybe it didn’t go so well?
Well, there’s a reason for that.
In this episode, Mindset Results & Psychosocial Recovery Coach, Louise Evans, explains the 5 things that you need to think about BEFORE you start working on building a new habit that’s 5 times strong and faster than your old habit.
We talk about:
* Louise's journey into entrepreneurship
* Who Louise helps (it’s surprisingly wide-ranging)
* How what you eat can have an impact on how easy or hard it is to change habits
* The 5 things you need to ask yourself BEFORE you start working on changing that habit
* How to tell whether you're living YOUR best life, or whether it’s actually someone else's vision of your best life
* What to do if you've gotten so lost, you no longer have a vision of what your best life could be
* Building heart centered habits five times faster
* The role of accountability and being true to yourself when changing habi…
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Nov 2, 2022
3 Key Questions To Ask Before Making The Leap From Employee To Self-Employed Consultant With Nitish Verma
For a lot of people, making the leap from employee to self-employed consultant is a huge, scary step to take.
Because of that, many never make that leap, instead preferring to remain in the safety of their current job, even if that job is boring, unsatisfying, or worse, exposes them to a toxic working environment.
In this episode, I talk with Nitish Verma from Essence Networks, who took a carefully considered, step-by-step approach to making the change from government employee to self-employed consultant.
We talk about:
* The transition journey Nitish took while still an employee in order to get himself ready to make the leap
* The 3 key questions he asked himself (and his network) that helped him position himself so he was ready at the right time
* The value that stable governments add in enabling anyone to start their own business
* Why a learning mindset was critical to Nitish’s success
* Why having a process for getting feedback from people he’s worked with, help…
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Oct 27, 2022
How To Get Leads With A Guest Podcasting Strategy With Chris Mercer
When Chris “Mercer” Mercer started growing his Measurement Marketing business, he didn’t have a lot of money to put into ads. So he developed a strategy that helped him get leads without a lot of effort. And he continues to get leads from those same sources even today.
How did Mercer do it?
He adopted a guest podcasting strategy.
And in this episode he shares exactly how he went about it and how you can, too, even if you speak on podcasts that don’t have many listeners.
We talked about:
* Why not wanting to use analytics is like wanting to use diet pills to lose weight
* How working in a narrow niche can make it seem difficult to attract your ideal audience
* How Mercer got started using guest podcasting as a marketing strategy
* Unforeseen long-term benefits of using a guest podcasting strategy
* Hype and profitability
* Why a “spray and pray” approach to marketing
* Mercer’s process and pro tips for landing guest podcast appearances
* Tips for peopl…
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Oct 19, 2022
The 5 "A" Things Your Business Needs To Grow With Trudy Rankin
Are you doing these five “A” things in your business?
* Being super clear about who your Avatar is
* Automating repeatable processes
* Analysing your data
* Honing your Appetite for learning
* Taking Action
If not, it’s going to be extremely difficult to get your business to grow to the size you want.
In this episode I talk about:
* Each of the 5 “A”s, why you need them and how they support the growing process
* How easy it is for us to get one of those “A”s, Avatar Clarity, wrong and why it took a naughtly little boy messing with his mum’s work laptop to help me understand that
* How a quiz can make it easier to do all the 5 “A”s well, without spending any extra time or energy.
If that sounds like it would be helpful, have a listen.
And if you’re interested in getting started on a quiz for your business, head over to my 30-minute free training on how to choose which type of quiz to use.
See omnystudio.com/listener for privacy information.
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Oct 12, 2022
How To Say No Nicely And With Style With Katrina Streatfeild
Saying “no” to things or to people can create intense dissonance, especially for people who like to help others.
In this episode, Counselling and Clinical Psychologist, Katrina Streatfeild, takes us through a number of ways to deal with the guilt and the dissonance. And she explains how to say no in a way that leaves the other person feeling heard, understood and valued.
We talked about:
* Why sometimes saying no is the best thing for the other person
* Three questions to set the stage for saying no
* Why your priorities matter
* Dealing with stretch moments and associated guilt
* Engaging our "wise" minds
* Making "choice moments" count
* What to do when you really need a crystal ball
* Why a growth mindset is vital
* When beating yourself up is like burning money
* Techniques for dealing with people pleaser dissonance
* How to say no, without sounding horrible about it
There is so much that is helpful in this episode.
If you’d like some help with lear…
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Oct 6, 2022
Why Your Brand Is Not (Just) Your Logo With Russell Pearson
Russell Pearson, host of The Marketing Report and Your Consulting Business podcasts has years of experience with business branding.
In my experience, working with startups, branding is something that the business owners initially obsess over. But once they’ve picked their logo, font and brand colours, tend to ignore some of the more important aspects of branding.
In this episode Russell talks about:
* Networking and why there needs to be a better way of doing it
* His “Barrel” concept for finding new clients
* How business branding is far more than just a logo.
* What true marketing is, who does it and what it means
* Intentionality versus manipulation
* Why you need to niche down and how to do it successfully
* 3 key questions to ask when niching down
* Changing and adapting in order to take our businesses global
* Mindset, branding and change
* What “brand” is
* Business owner versus practice owner - what’s the difference?
Whether you agree with…
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Sep 28, 2022
Could Virtual Reality Change The Way You Do Business With Zerafina Zara
Not that long ago, virtual reality was just another emerging technology that most businesses didn’t see a need for.
Well, that might be changing.
In this episode I speak with Zerafina Zara who is an expert in the virtual reality (VR), augmented reality (AR) and mixed reality (XR) spaces.
And we talk about:
* How Zerafina's interest in dance set her on a path towards working with virtual reality
* What a Holographic Stage is and how it might be used in a business
* Whether small businesses might be able to use some of the amazing capabilities that these technologies bring to create new opportunities to better serve customers and grow
* Why augmented reality might be better for business meetings than Zoom
* The benefits of VR meetings for introverts
* Why making rollercoasters the first thing you try on VR is a bad, bad, very bad idea
* Whether the Metaverse actually exists
* Your online avatar, relationship building and communities
* Evoking emotional states with…
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Sep 21, 2022
Marketing Messages That Stick Like Velcro With Trudy Rankin
Have you ever seen a billboard or advertisement that just stuck in your head? One that you remembered months, if not years later?
What is it that makes those marketing messages stick?
In this podcast episode, I talk about some marketing messages that I saw in my recent travels and why those messages stuck like velcro to my brain.
RESOURCES
“How To Choose Which Quiz To Use” Free Training: https://onlinebusinessliftoff.com/how-to-choose-which-quiz-to-use-training/
Podcast Rescue: https://podcasts.apple.com/au/podcast/podcast-rescue/id1644925604
See omnystudio.com/listener for privacy information.
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Sep 14, 2022
SEO Optimised Blog POst Case Study Number 2 With Graeme Knight
If thinking about using SEO to increase traffic to your website makes you feel seriously overwhelmed, then this episode may help.
It’s a case study where podcast host, Trudy Rankin sits down with SEO expert, Graeme Knight from New Route Digital to talk through the results of an SEO audit he ran on a neglected website.
The goal?
To show you the process from start to finish of starting to use SEO in a serious way to grow website traffic numbers.
In this, and subsequent episodes we’ll be walking you through the process, the data and the outcomes, warts and all.
We talk about:
* How we're widening out an existing case study to include a more in-depth SEO approach
* The sadly neglected website I want to revive
* What Graeme’s SEO audit process involved
* Getting a sense of what to do first and how to deal with all the “things” that need doing
* What “relevance scores” are and why they matter
* Picking which keywords to start with
* Why search intent matters…
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Aug 31, 2022
Beyond Burnout-Reimagining Your Future In These Strange Times With Katrina Streatfeild
The risk and impact of burning out is something that most people want to avoid.
And when a recent podcast episode on burnout rapidly became my most listened to episode ever, I knew we’d hit a nerve.
So I’ve asked Counselling and Clincial Psychologist, Katrina Streatfeild to come back on the podcast and talk about what we can do to move beyond burnout.
We talked about:
* Beyond normal - all the things happening in the world right now
* How old coping mechanisms might not be enough anymore
* Long term stressors, stress hormones and our ability to cope
* How do we get off the hamster wheel?
* The impact on others when we are compassionate for ourselves
* The necessity of acknowledging that the world has changed
* A process for reimagining our future
* Defining what's realistic in terms of goals now
* How do we figure out what's meaningful now?
* Setting new baselines
* What to do if you don't know what success looks like any longer
So if the thought of facin…
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Aug 24, 2022
What It's Like To Start A Festival And Grow It With Eibhlin Fletcher
Have you ever secretly (or not so secretly) dreamed about starting a live event? Maybe a conference or a series of live workshops? Something longer than just one day?
But the thought of doing it was so daunting, you’ve never had the courage to do it?
In this episode I talk with Dr Eibhlin Fletcher, the founder of the Get A Grip Of The Grind Festival, which is now in it’s 5th year.
It hasn’t all been smooth sailing. And Eibhlin has some advice for anyone thinking about starting up and running that event.
We also talked about:
* The origins of the Get A Grip Of The Grind Festival
* The impact of going tech-less for short periods of time
* What was involved in starting the festival
* Winging it, the things that can go wrong and the things that will always go wrong
* Working with local businesses and getting them to help out
* Eibhlin's biggest fear in running the festival and what actually ended up being the hardest part
* Other key challenges, like keeping everyt…
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Aug 17, 2022
How Having A Podcast Can Help You Grow Your Business Even If You’re An Introvert With Cliff Duvernois
The first few podcasts that Cliff Duvernois started went into pod fade within a few short months. It wasn’t for lack of trying. He truly believed that podcasts were important for business growth. But he couldn’t get past the sense that unless he was doing everything perfectly and getting thousands of downloads, then his podcast was a failure.
It wasn’t until Cliff had a breakthrough “aha” moment where he realised that there’s a difference between podcasters who get thousands of listens and entrepreneurs who use their podcasts to serve their business, that he was able to make podcasts that really work for his business.
In this episode we talk about:
* Whether you have to be an extrovert to successfully start a podcast
* Overcoming perfectionism
* What pod fade is and what’s it’s biggest cause
* Cliff’s first rule of podcasting
* Building relationships through podcasting
* The wrong way to build those relationships
* A better way of introducing what you…
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Aug 10, 2022
Moving Beyond Trauma To Starting Her Own Business With Lisa Abbott
Lisa was struggling to juggle both her career and her role as a carer for a family member with ongoing health issues.
Because of the demands of her carer role, she finally had to give up on her career and was looking around for something she could do that was just for her.
When she discovered Online Business Liftoff where we teach carers and people over 50 how to start their own online business, she realised she’d found exactly what she was looking for.
As Lisa went through the program, she struggled to decide exactly what her business should be about.
In this podcast episode, Lisa shares how the Online Business Liftoff team helped her discover her calling and what has now become the heart of her business.
We talked about:
* The start of Lisa’s journey into entrepreneurship
* How she figured out what her business should be about and who she could help
* How she now helps her clients and what’s involved
* How everything starts with a quiz
* Community and what that…
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Jul 27, 2022
How To Build An Email List With Paid Traffic In Today's Environment With A Limited Budget With Oscar Garcia
Have you been thinking about using paid ads to help build traffic to your website, so you can build your email list? But you’re not sure how to get started?
Or maybe you have tried ads before, but so much has changed in the world of ads, especially with Facebook, that you’re not sure it’s still worth doing?
Today’s podcast episode features Oscar Garcia. Oscar has run online ads for the past 7 years. And he’s used what he’s learned about ads to grow a business past the half million dollar mark in less than a year. He did it by successfully running ads to a $27 offer that still currently works today - despite all the targeting and privacy changes that are happening.
And Oscar is also the host of the OMG! Show, which is a podcast that helps business owners run profitable, paid traffic funnels
In this episode we talk about:
* Oscar’s journey to a successful business, which included doing something not many people do, when they get their first client
* What he did whe…
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Jul 25, 2022
3 Things That Will Make Creating Well Converting Copy Easier With Meredith Kallaher
Having great copy for your website, your sales pages, your emails and your ads is super important for getting people to buy from you … whether you’re simply asking them to trade their email address for a digital download, or asking them to pull out their wallet and purchase something.
The tough reality is that writing great copy that converts is a skill that can take a long time to get good at. It’s all about practice, practice, practice.
Fortunately, we don’t have to reinvent the wheel. There are some great frameworks out there that can help you learn how to write great copy a lot faster.
In this episode, I talk with Meredith Kallaher, a conversion copywriting expert. We talked about:
* The conversion copywriting framework that she uses and how it will make things so much easier, not just once, not just twice, but lots
* Why you need to make your customer the hero, not you.
* Shortcuts you can use to get your copy done more quickly
* The 3-step process that Meredit…
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Jul 13, 2022
8 Great Tips For Improving Your Google Business Profile With Amanda Magho and Matt Woicik
Did you know that Google Business Profile used to be called Google My Business?
And did you know that having your Google Business Profile filled out is a really excellent way for people to find you? Even if you don’t have a locally owned business?
My Google Business Profile is in serious need of a makeover. So I asked experts Amanda Magho from Ahadi Creations and Matt Woicik from ML2 Solutions to join me on the podcast and share some of their best tips. These tips are based on their experience of helping their clients make the most of their Google Business Profiles.
In this episode we talk about:
* Keyword stuffing … what’s okay and what’s not
* Which should come first, your Google Business Profile or your website?
* What kind of photos to add to your profile
* Whether you should have a Google Business Profile if you’re an online business
* Why getting reviews is so important
* How to deal with it when people give you bad reviews
* Ways of asking for reviews…
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Jul 6, 2022
Part 2 - 6 Things That Will Help You Tear Down The Barriers Stopping You From Achieving Your Goals With Benjamin Yeh
In today’s podcast, Business and Transformation Coach, Benjamin Yeh, returns to give us Part 2 of his framework for how to start removing the barriers that stop us from achieving the success we want.
We talk about:
* The 3 things that surround us that we need to pay attention to as we work on breaking down barriers
* How gardening and community relate to what we’re talking about
* Why personality matters when building a business and in breaking down barriers
* Is it possible to leave out one of the 3 components and still get results?
* What can happen when, in doing all this barrier breaking, your worldview gets shaken
* How an old Sony Discman helped Benjamin create a winning mindset
* How training as a runner (even if you hate running) makes a great analogy
* Benjamin’s 5WG framework that’s been the secret to his success
If that sounds like it would be interesting, have a listen. And then apply the principles Benjamin shares to your own situation. You’ll…
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Jun 29, 2022
6 Things That Will Help You Tear Down The Barriers Stopping You From Achieving Your Goals With Benjamin Yeh - Part 1
As hard-working entrepreneurs and business owners, we can sometimes be our own worst enemies. More often we just get in our own way.
And we subconsciously stop ourselves from achieving the success we really DO want.
Maybe we get so busy that we forget to look after our mental or physical health. Or we don’t examine the “unspoken rules” we learned as a child to see if they are still relevant to us today.
Or it could be a mindset that limits what’s possible. Maybe it’s that voice in your head that’s always telling you you’re not worthy. Or asking you how you could possibly think you were expert enough to help others.
Or maybe we’re simply refusing to give ourselves permission to really shine.
So many things!
And in today’s podcast, I’ve asked Business and Transformation Coach, Benjamin Yeh, to join me on the podcast and share his wisdom about how to start removing those barriers.
Benjamin also shares a bit about his own journey as an entrepreneur and why words…
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Jun 22, 2022
5 Key Questions To Ask When Setting Up Your Community From Scratch With Trudy Rankin
Setting up your new community from scratch can be a daunting task.
You want to make sure that how you set things up, whether it’s using Facebook groups or a specific kind of community software, like Circle, is going to help you create an amazing experience for the people in your community.
In this short episode I’ll cover off the 5 key questions you need to ask yourself when you’re setting up the community or community forum, using whatever tools you’ve chosen.
And even If you don’t have a community, yet, but would like to start one some day, then this episode is definitely worth listening to.
If it’s of interest to you, have a listen. It will help spark a few thoughts and maybe a few conversations with your community and your team about creating a safe community gathering place and space that people rave about.
See omnystudio.com/listener for privacy information.
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Jun 15, 2022
Why You Should Start A Non-Famous YouTube Channel For Your Business With Dan Bennett
When many people think about starting a YouTube channel for their business, the thought of becoming a “famous” YouTuber can be really offputting.
But there are other ways of using YouTube to help you build your business, that don’t often get thought about so much.
In this podcast episode, I bring back viral video maker and expert videographer, Dan Bennett, from 1MinMedia and The Antipreneur to take a deep dive into making videos for YouTube.
We talk about:
* Dan’s definition of what “viral” actually means
* Whether it’s worth having a YouTube channel if you never want to be “popular”
* Why a video he made went viral after Anne Hathaway discovered the impact of her role in “Witches” and shared it.
* Why have an “About Me” page video is a really good idea
* How to use YouTube with purpose … when you DON’T want to be famous
* Why your YouTube channel analytics really matter
* What makes a good thumbnail
* And how to AB test thumbnails for…
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Jun 8, 2022
The Top Benefits and Pitfalls Of Creating A Quiz For Your Business - A Conversation With Quiz Creator MV Braverman
Quizzes are one of the most overlooked tools for building your customer base.
Quizzes can be incredibly attractive and effective lead magnets.
And quizzes can help with market research, website visitor conversion rates, and length of time on website. And they can help save time (which equals money) for you and your team in terms of customer follow up.
In today’s episode I talk all things quizzes with quiz creator MV Braverman from yourquizmaven.com.
We talk about the benefits of having a quiz and we cover off some of the biggest challenges people have when trying to create a quiz that will really give their business a lift.
Have a listen. We hope it will spark some creative ideas of your own for putting together a quiz that’s win/win for you and your customers.
See omnystudio.com/listener for privacy information.
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Jun 1, 2022
1st Report Back For My SEO-Optimised Blog Post Case Study
Back in Episode 101 I talked with writing expert Treasa Edmond about an experiment we are doing together. I wanted to know whether it was possible to increase traffic to my website by using SEO-optimised blog post that were repurposed from one of my existing podcast episodes.
As part of that episode I mentioned that I would be reporting back on this experiment as a case study.
So true to my word, in this podcast episode I give you a progress update…even though it makes me squirm a little bit.
Why?
Because the results so far have been all over the show. And my process for kicking off the experiment has been, to put it kindly, very messy.
But I think it’s important to show you what’s happening, warts and all. So that you know what to expect when you start focusing more on SEO-optimised blog posts. And you’ll know what not to do! I’m making all the mistakes so you don’t have to.
So have a listen to this short episode and I hope it will both make you think and save you so…
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May 25, 2022
How To Help Your Family Deal With Your Business If You Die Unexpectedly
It happens more frequently than you might think. One day, you, as the business owner are fine, dealing with everything and making sure things are running. The next, you could be lying in a hospital bed breathing your last. And your team and your family are left scrambling trying to pick up the pieces from your business.
This short episode shares 5 things you can do, as a business owner, to make that transition from business with an owner and leader, to no owner, go a little bit more smoothly.
See omnystudio.com/listener for privacy information.
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May 11, 2022
How To Stop Burnout Before Burnout Stops You With Counselling and Clinical Psychologist Katrina Streatfeild
We often think of burnout as something that happens in the workplace.
For example, in the ICD-11 (International Classification of Diseases, version 11) the World Health Organisation defines burn-out as “a syndrome conceptualized as resulting from chronic workplace stress that has not been successfully managed (see Burn-out an "occupational phenomenon": International Classification of Diseases).
It [burnout] is characterized by three dimensions:
* feelings of energy depletion or exhaustion;
* increased mental distance from one’s job, or feelings of negativism or cynicism related to one's job; and
* reduced professional efficacy.
But in today’s podcast episode with Counselling and Clinical Pyschologist Katrina Streatfeild, we argue that the definition of what constitutes a “workplace” needs to be widened … a lot.
Because burnout can affect more people than just those in paid work.
So as a busy person, whether in paid or unpaid work, are you at risk of burnout? And…
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May 4, 2022
The 5 Key Pillars You Need For A Successful Collaboration
Running a successful collaboration with another business owner or entrepreneur is a really great way to give both of your businesses a boost.
However, there are many pitfalls and hidden traps on the road to that successful collaboration.
Over the last 7 years I have worked together with some really great people to run many, many collaboration projects. Some of those projects were successful and some not. And I’ve learned the hard way what it takes to increase the chances that the collaboration will deliver what you hope it will deliver.
In this week’s episode I share my 5 pillars for success. I talk about what needs to be in place before even starting a collaboration. And I share some of the lessons I’ve learned about the things that can go wrong once you’re deep into the collaboration and how those 5 pillars can help in addressing the situation.
See omnystudio.com/listener for privacy information.
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Apr 27, 2022
Can An SEO-Optimised Blog Post Help Me Generate More Website Traffic - A Case Study With Treasa Edmond
In today’s podcast episode, I’m teaming up with writing expert, Treasa Edmond to run an experiment.
Together, we are beginning the process of taking the transcript from an older podcast episode and repurposing it to see whether it can help attract more visitors to my onlinebusinessliftoff.com website.
But it’s not going to be just any old blog post. Treasa has brought her extensive experience to the table to make sure that the post is optimised for SEO (search engine optimisation).
Then we're going to monitor the results to see what effect that blog post has on my website traffic and reporting back to let you know what's been happening.
We talk about:
* Our case study process and the problem we'll be tackling [3:30]
* What we mean when we say “SEO Optimised [9:45]
* The difference between copywriting and content writing[24:13]
* How we’ll report results for this ongoing experiment and case study [27:01]
* Tips for turning a content strategy into actual action […
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Apr 20, 2022
How To Get Started Making Great Videos For Your Business With Video Expert, Dan Bennett
It takes courage to put yourself on video for the whole world to see. When I first began practicing with making videos for my business, the littlest things would stop me.
I didn’t like my shirt colour. The lighting was wrong. There was a mess on the kitchen bench. Someone was making noise.
Once I even deleted a really good video that I actually needed for my website. I sounded good and I’d done a good job of saying all the things I needed to say. But i deleted it anyway.
Why?
Because I’d shot it from an angle that meant the viewer could see right up my nose. Not a pleasant sight. And that video hit the cutting floor, never to see the light of day.
Today’s podcast guest is video expert, Dan Bennett. Dan has made or helped make videos for some pretty high-powered organisations. Like Harley-Davidson, Nerf, Camaro and Pentene (and more).
And then everything imploded. And Dan had to reassess what he was going to do.
So even though he loved working with highly visible organisa…
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Apr 13, 2022
How Niching Down Helped Steph Gobraiel Take Her Business From Scattered To Solid
When I first met Steph Gobraiel, from Virtual Associate Services, I was looking for someone who could do a small project for me. It was my first experience with a VA and I wasn’t sure what to expect. Spoiler alert, it turned out great. What I didn’t know at the time, though, was that I was Steph’s first client. And over the ensuing months, I had the privilege of watching as Steph’s business took off.
I’ve talked with Steph on this podcast before (see Episode 29 - How to Reduce Overwhelm and Get More Done by Hiring your First Virtual Assistant). And for today’s episode, I talk with Steph again about where her business is now, how she has found her niche and what she's discovered along the way.
We talked about:
* There is a time and place for niching down and it's NOT at the start of your business - [00:06:20]
* Who her ideal client is and why she chooses them - [00:07:56]
* What an OBM is - [00:11:12]
* The difference between an office manager and an OBM - [00:12:5…
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Apr 7, 2022
The 1 Simple Thing You Must Do If You Want To Get The Best Out Of Your Website Analytics With Chris "Mercer" Mercer
Are you one of those people who think they’re not a numbers person and you’ll do anything to avoid having to look at your website stats? Especially if it involves using Google Analytics?
Well you’re not alone.
So many people I work with and talk to have a natural aversion to anything to do with analytics or even just numbers in general.
Today’s podcast guest has a really simple explanation for how you can stop being afraid of your website’s analytics and learn how to use tools like Google Analytics in ways that will powerfully help you build your business.
Chris “Mercer” Mercer is a highly successful measurement marketing expert and teaches people how to turn jumbles of numbers into clear concise answers to questions. Questions you should be asking so you can start optimising all of your marketing efforts.
I learned so much just from talking with Mercer and I know you will, too.
We talked about:
* Fear of numbers and how to turn those numbers into a story that ma…
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Mar 30, 2022
The Other F-Word And Why You Need To Have It In Your Life With Katrina Streatfeild
Have you ever woken up and suddenly realised that you’ve been going through the days on autopilot and something’s missing from your life? Something important?
Recently, I attended a weekend event that combines self-reflection with outdoor activities. It’s the Get A Grip Of The Grind Festival and it’s designed to help women be bold and focus on themselves for a change (instead of everyone else in their lives they are supporting).
I was there to facilitate a couple of workshops, but I also got to participate in the outdoor activities. And I came to a stunning conclusion … I was missing out. There was something in my life that I needed more of and I hadn’t even known it.
Counselling and Clinical Psychologist, Katrina Streatfeild was also at the festival and afterwards I asked her to join me on the podcast and talk about that missing thing and why it’s so important.
Listen in as Katrina explains about the other F-word and why we need more of it in our lives.
See omnystud…
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Mar 23, 2022
How To Prepare For A Grant Application And Why You Need A ToC (Theory of Change) With Sandy Blackburn
Getting a grant that will help boost your business or kick off a project that’s dear to your heart is the most amazing feeling. And to be honest, it’s a feeling that doesn’t happen very often because the competition for receiving a grant is intense.
Even the best ideas and best grant writers aren’t often successful in getting a grant.
But if you’ve applied for a grant before, it’s even harder. You may not know what’s expected or even how to get started with your grant application.never
And because it can take A LOT of work to apply, you want to make sure that you’re giving yourself every chance of succeeding in getting that grant.
Today’s guest on the OBL podcast is Sandy Blackburn, from Social Outcomes. She’s an expert in researching, designing, costing, implementing, measuring and financing impact. And she has helped evaluate a lot of grant applications.
And Sandy knows that the first step towards even having a chance at being successful is to understand whet…
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Mar 17, 2022
1 Wild West Saloon Plus 1 Confused Bartender Versus Cryptocurrency, Blockchain And You With Caelan Huntress
It seems like everyone’s talking about cryptocurrency, blockchain and NFTs these days. But there aren’t many people who can explain … in plain English … what those things are all about.
And even more rare are people who can explain how these concepts can be applied in small business, by small business owners in practical ways.
In today’s podcast episode, I talk with entrepreneur and digital marketing automation expert, Caelan Huntress and ask him to explain what this whole emerging area (and quite profound shift) is all about and what it means in practical terms.
We talk about:
* The differences between Web 1.0, Web 2.0 and now Web 3.0
* How we have to think different about money, just like we did when we moved from paper money to debit cards and what the Wild West has to do with it all
* What blockchain is and how it’s the cornerstone for changing how we look at proving ownership of digital assets like NFTs
* Cryptocurrency and smart wallets and where to go to…
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Mar 9, 2022
How SEO and Inbound Marketing Are Like A Good Pizza And Why You Need Both With Graeme Knight
Today’s guest, Graeme Knight, was an IT developer who hated his day job so much he quit. The very next day, he and a friend formed their own business. They were able to successfully build that business over the next 6 years, but it wasn’t all sweetness and light.
Listen in as Graeme shares his journey and some really useful tips for building traffic to your website using practical (and do-able) SEO techniques.
We talk about:
* How Graeme decided to learn something new and then start another business after successfully running 3 businesses (and closing down 2 of them)
* Our new project we have coming up where Graeme and I will take an experimental website (that has been languishing from lack of attention) and seeing whether an SEO audit and action plan can make a difference to traffic numbers
* How SEO and inbound marketing are like a pizza … one part without the other parts are pointless and messy
* Graeme shares his top 3 things you should be doing with SEO to help…
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Mar 2, 2022
How You Can Become Good At Sales Even If You're An Introvert With Alan Cheesley
If the thought of having to sell something makes you want to hide or go take a bath…especially if you’re an introvert…this podcast episode will completely change the way you think about sales.
Alan Cheesley was not only the youngest of 4 brothers, he was the only introvert amongst them. After leaving school at 15 with an undiagnosed learning challenge, traveling the world, playing rugby in Australia and lots of other adventures, Alan turned his hand to the printing industry.
And when he landed a job as a salesman in a friend’s printing company, he had to figure out, fast, how to make sales, something that, as an introvert, did not come naturally to him.
Listen in as Alan shares how he learned to use (and celebrate) his natural strengths to become one of the top salesmen in his printing industry. And how he then figured out how to take his repeatable process and teach others how to succeed at selling as well.
There is a lot of wisdom in this episode, especially around celebr…
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Feb 23, 2022
The 1 Thing You Have To Get Right If You Want To Grow A Successful YouTube Channel With Itai Nusbaum
If you have been thinking about starting a YouTube channel, or you’ve already got a channel and you’re wondering why you ever thought it was a good idea to start one, this episode with professional YouTube consultant, Itai Nusbaum, is for you.
In this podcast episode, Itai shares with us the one key thing (and it’s NOT thumbnails) that you need to get right if you want to build a YouTube channel that not only attracts visitors, but one that will be an integral part of your business strategy.
In the interview, I asked Itai a lot of questions about what works and what doesn’t when it comes to building a YouTube channel. His answers may surprise you, like they did me, because they don’t always reflect common practice.
But Itai has the results to prove he knows what he is talking about, having built up a very successful YouTube channel that now reaches over 10% (and growing) of all high school students in his country. So when people kept asking him how he did it, he founded th…
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Feb 17, 2022
Why Listening To Podcasts Can Help You Grow Your Business With Trudy Rankin
If you’re in the early or even slightly advanced stages of building up your business, you probably wish you could have a coach or mentor. The trouble is, cash flow is almost always a problem at the stage and you probably feel like you just can’t afford to pay someone to mentor you or give you advice.
Well, you’re not alone.
When the host of the Online Business Launchpad podcast, Trudy Rankin, first started her business, she knew she really, really needed a mentor or a coach. The trouble was, just like you, she didn’t have the cash for one. So she did the next best thing. She started listening to podcasts by people who were either experts or more experienced online business leaders.
In today’s episode Trudy shares with you the podcasts that have been most helpful to her in her business journey and why. You may discover that some of them will help you as well, especially if money is still a bit tight.
In the episode, Trudy talks about the four phases of growing her business…
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Feb 10, 2022
Turning Failure Into Success - From Loser To Winner In Just 12 Short Months With Jono Petrohilos
Jono Petrohilos is a successful entrepreneur. He has a solid niche business helping fitness instructors lift their game and stay accredited. And he’s now moved into the online education space, helping people become course creators.
But he wasn’t always successful. In fact, he used to be the absolute worst on the leaderboard for what he did.
In today’s episode Jono talks about:
* How long it took him to go from worst to best … and what he had to do to get there
* How he moved from trading hours for dollars and what made him finally decide to get out of that particular way of dancing the rat race
* Milestones along the way as he and his business partner have built their businesses from scratch into one that generates more than $1 million dollars a year in revenue
* Why lifelong learning has been such an important part of that journey and why pushing yourself to learn new things should matter to you, too.
See omnystudio.com/listener for privacy information.
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Feb 2, 2022
The 1 Best Way To Stop Your Customer Walking Out The Door, Never To Return With Maxine Shapiro
You might wonder, like I did, what improv could possibly have in common with business. And not just business, but with the customer/employee experience.
As it turns out, quite a lot, actually...
See omnystudio.com/listener for privacy information.
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Jan 26, 2022
The One Critical Thing You Need To Help You Turn Your Big Dream Into Reality With Angel Shannon
In this podcast episode, nurse practitioner, Angel Shannon, took her dream of having her own practice, helping people make healthy lifestyle changes and turned it into reality.
She shares how she followed a step-by-step plan to create her own bricks and mortar clinical practice, focusing on lifestyle medicine … and then widen her ability to help people by adding in an online component.
I am in awe of her ability to make a far-reaching plan like that and stick with it.
Not only does Angel share some of the wisdom she’s picked up along her business journey, she also has some solid home truths to share. One of my favourites was …
“The only thing that happens overnight is trouble!”
And she has some great things to say about the role of self-compassion as a key to growing a successful business.
Angel is the CEO and Founder of Seva Health and The Seva Health Institute. She uses her education, experience and knowledge to help people reverse burnout. And she teaches overworked…
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Jan 20, 2022
How Decision Trees and Quizzes Offer Unexpected Opportunities For Explosive Business Growth With Nik Thakorlal
Today’s podcast guest is Nik Thakorlal, founder of quiz and data-generation software LeadsHook. Nik knows more about marketing than just about anyone I’ve ever talked to, listened to or heard of. And he has years of experience in what works and what doesn’t in both the online and offline marketing world.
Nik has some interesting and provocative things to say … things like why you shouldn’t make page speed the first thing you optimise in your lead generation funnel. And why tyre kickers should be treated like gold, instead of annoying time wasters.
In fact, there is so much in this episode, that I’ve included timestamps so that if you don’t have time to listen to the whole thing, you can jump to the part that interests you the most.
[00:02:45] Using decision trees to give your SEO optimised content an edge
[00:04:01] Creating interactive PDF’s that send people straight to the part of the PDF they need
[00:07:57] Pay per lead as a potential business model for your busi…
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Jan 13, 2022
Four Questions You Should Ask Yourself Before Planning The New Year With Trudy Rankin
Have you ever tried to go somewhere you’ve never been before without checking the map or getting directions? How successful was it?
While you might eventually arrive at your destination, it’s highly likely that it took longer than expected. Maybe you even got lost.
It can be like that with our businesses. We get so caught up in the day-to-day grind that we can suddenly wake up at the end of the year and realise we’re not where we thought we were.
Today’s episode is short and sweet as host Trudy Rankin explains the 4 key questions you should be asking yourself BEFORE you start the process of locking in your business plans for the coming year.
And she gives examples from her own business and how asking these questions can really help in ensuring that not only will you arrive at your destination, but that you’re still wanting to actually go there … and not somewhere else..
See omnystudio.com/listener for privacy information.
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Jan 5, 2022
How You Can Use Your Writing Skills To Become A Successful Ghostwriter With Treasa Edmond
Are you a writer or someone who enjoys writing? Especially the kind of writing that you get paid for?
There are so many different ways to use those writing skills to help others and make money at the same time. But there is one specific type of writing that doesn’t get talked about so much.
And that’s ghostwriting.
Ghostwriting has been around for practically forever. Many people use a ghostwriter to help them write books, articles, blog posts and other types of written content. It takes a special kind of person to be a successful ghostwriting because they don't get to claim the credit. It’s actually the person commissioning the work who gets to put their name on it.
Which might seem a little weird. But ghostwriting is a huge, thriving industry.
So if you’ve ever been curious about ghostwriting … what it’s all about and how it works, you’re in for a real treat.
In today’s podcast episode veteran ghostwriter, Treasa Edmond, explains what’s needed to be a good gho…
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Dec 22, 2021
How Building A Content Website Can Help You Make Money From Home With Matt Raad, eBusiness Institute
There are so many different ways to make money online. Some of them work well and some of them not so well.
Some of them take a lot of work and others … well, not as much as you might think. But that’s IF (and it’s a big if) you have the right skills.
In today’s interview, Online Business Launchpad podcast host, Trudy Rankin, talks with Matt Raad, from the eBusiness Institute, about his favourite online business model (spoiler alert, it’s all about content websites) and the one skill he thinks is more important than any other, if you want to be able to make money online.
See omnystudio.com/listener for privacy information.
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Dec 15, 2021
How Content Marketing Can Help Build A Brand Identity For Your Online Business With Mindy Marzec
What do you do when the thing you’re doing just because you love doing it … suddenly takes off and turns into something that is making you money?
In today’s episode I talk to social media educator, Mindy Marzec, whose love for all things Disney turned into a moneymaking business. Mindy shares how her passion project turned into a money making machine (which like all machines has to be tuned up and looked after ... it's certainly not passive or set-and-forget).
And Mindy talks about:
* Her content creation process and the role SEO plays here
* How important it is to make sure your content fits with your brand
* Repurposing all that great content and tips for getting it ready for social media
* How she monetises her website and blog posts
So much good info here. Have a listen and enjoy!
See omnystudio.com/listener for privacy information.
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Dec 8, 2021
How Expandi Can Help You Find Customers On LinkedIn Without Being Spammy With Stefan Smulders
Have you ever tried to use LinkedIn to find customers? And gotten lost in their search process when you did? If so, you’re not alone.
In today’s podcast episode, Trudy Rankin, host of the Online Business Launchpad podcast talks with Stefan Smulders, co-founder of Expandi.
Expandi is software that helps you get data from what is happening on LinkedIn, then use that data to identify the clients you are looking for and reach out to them.
Sound good? Well, like any tool, it can be mis-used.
So listen in while Stefan shares some of the hard lessons he learned (before he helped create Expandi.io) about how NOT to try to find clients on LinkedIn. How NOT to come across as spammy and desperate. And definitely how not to pop that often-times awkward question … “Do you want to buy my services?”.
You can access the shownotes here https://onlinebusinessliftoff.com/project/ep-82-how-expandi-can-help-you-find-customers-on-linkedin-without-being-spammy-with-stefan-smulders/
See omnyst…
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Dec 1, 2021
The Most Powerful Way To Stop Feeling Lonely When No One Gets What You're Doing With Michael Bauman
If you're an entrepreneur, you know how hard it can be sometimes, to feel like you're not the only person on the face of the earth trying to do what you're trying to do. And that nobody you know understands what you're trying to do. At best, family and friends will be supportive … but not understand a thing you’re talking about. At worst, they’ll just keep on asking you why you don’t just go get a job.
It can be lonely!
In today’s episode, I’m talking with Michael Bauman, CEO of Success Engineering, about exactly this topic.
Michael helps entrepreneurs feel that they're enough and that they're not alone. He is also the host of the Success Engineering podcast, and he interviews experts and industry leaders. And he covers a wide range … from Broadway directors, to actors, to neuroscientists to multimillionaire CEOs.
Michael is a Tony Robbins certified coach and lives in Hongzhou, China with his wife and 2 small children.
See omnystudio.com/listener for privacy informat…
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Nov 24, 2021
Are You Languishing? How To Get Back To Your Best After Lockdown with Clinical Psychologist Katrina Streatfeild
Clinical Psychologist Katrina Streatfeild explains what "languishing" is, what causes it and why many of us are feeling its effect in both our work and personal lives. She then lays out a strategy to help us re-enter our post-lockdown world in a way that can help get rid of that "languishing" feeling so we can start building a new normal for ourselves.
See omnystudio.com/listener for privacy information.
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Nov 17, 2021
Is Procrastination A Business Killer Or Just A Smart Thing For You To Do with Trudy Rankin
Sometimes, as small business owners and solopreneurs we just don't feel like doing the many myriad tasks that we should be doing. It's so much easier to procrastinate and put things off. Too much procrastination can lead to disaster, but is it always such a bad thing to do? And why do we feel like procrastinating in the first place!? In this episode, host Trudy Rankin shares her tips for overcoming procrastination and what to do when the problem isn't actually procrastination, but something deeper.
See omnystudio.com/listener for privacy information.
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Nov 10, 2021
If You've Got A Great Idea For An Online Business Don't Worry About The "How" With Dr. Laura Jaget
Summary
Today’s Online Business Launchpad podcast guest is Dr Laura Jaget, who has created HOW TO LIFE How To Life is an that provides the adulting classes you didn’t get in school.adulting blog
Do you feel like you class when you were back in school, and now you are left confused and overwhelmed about how to survive and thrive in the adult world? Are there things you feel like you are supposed to know but, yet you don’t? Basic life skills that obvious, but remain a mystery to you?skipped adultingseem
Trudy and Dr Laura Jaget talk about –
1. How Dr Laura Jaget was a chiropractor for the past 28 years and retired at the end of 2020.
2. The desire to still continue and help people after retiring from practice as a chiropractor and how the idea HOW TO LIFE came about.
3. We get to hear about Dr Laura Jaget’s YouTube channel where Laura shows people how to complete certain life skills with short videos.
4. Dr Laura Jaget explains how the idea to create a library of videos…
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Nov 3, 2021
How Getting Comfortable With Being An Introvert Can Lead To Online Business Success With Karthik V.
Summary
Today’s Online Business Launchpad podcast guest is Karthik Vijayakumar, He is the Founder of Design Your Thinking Labs.
After having worked for over 15 years on products, design, and marketing with big companies and startups, Karthik started designyourthinking.com. This started out as a blog. But over time, this little “thing” grew and took on a life of its own.
Trudy and Karthik talk about –
1. Karthik’s background and his move from India to the US to work for IBM and others.
2. How after working for 15 years he decided he needed a change of direction in his life.
3. That he started blogging and how one of his blogs went viral.
4. How Karthik created an e-book that also went viral and credits Pat Flynn for his help.
5. The beginnings of Karthik’s podcast career on the 17th of October, 2016.
6. The struggles Karthik faced in the early stages of his new career.
7. How Karthik realized that he had no goal in place and made the decision to hire a coach named…
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Oct 27, 2021
Could A Personal Virtual Assistant Be Worth Their Weight In Gold To Your Business? With Rosie Shilo
Summary
Today’s Online Business Launchpad podcast guest is Rosie Shilo, who has created a thriving and ever-growing community of people who provide support to other businesses
Currently, Rosie owns and runs ‘Virtually Yours’, a network for over 190 Australian Virtual Assistants which she founded in 2004.
Trudy and Rosie talk about –
1. How Trudy first met and used the services provided by Rosie’s business.
2. The beginnings of Rosie’s career after graduating from high school and starting to work in the disability sector.
3. How, after researching the internet in the early years, Rosie found that there was very little regarding the virtual assistant industry in Australia and made the decision to build a community around her business.
4. The various talents that virtual assistants offer to others that need help in their business.
5. Why all Rosie’s staff are Australian-based and the reason for that decision.
6. Rosie’s management style and the importance of commu…
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Oct 20, 2021
How To Increase Your Chances That Customers Will Pick You And Not Your Competitor With Brett Hayes
Today’s Online Business Launchpad podcast guest is Brett Hayes, one of our Online Business Lift-Off success stories. Brett comes from an automotive engineering background.
After going through the OBL program, he started his own home maintenance business and went from having hardly any work to having more work than he was able to take on. And this all occurred over a very short period of time.
Trudy and Brett talk about –
1. The beginnings of his business called Be Assured Home Maintenance
2. Where most of his work leads come from and his business model.
3. The steps he used after gaining knowledge from the OBL programme to set up his business.
4. The effect the Covid lockdown had on his business.
5. Brett tells us how he wished that he had started the business 25 years ago.
6. How Brett was able to successfully market his business, by understanding that many people have had a bad experience with tradespeople … and explaining how his business was different.
7. That Brett…
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Oct 13, 2021
How Amazing Would It Be To Achieve Financial Freedom ... At Any Wage With Damari Gold
Summary
Today’s Online Business Launchpad podcast guest is Damari Gold who has spent the last 15 years of her career as an Accountant. She holds a master's degree in accounting and finance. And her business, The Gold Standard Accounting & Tax, is a tax firm in Huntington Beach California.
Trudy and Damari talk about –
1. Her beginnings as the child of Salvadorian immigrants and a first-generation American.
2. How an opportunity arose for an internship for taxation.
3. Damari is a mother of two children and a stepmother also to two children.
4. How Damari and her partner designed the business to a different type of accounting office.
5. The problems women face understanding and managing finances and how to deal with those problems.
6. How having to file for bankruptcy and the struggles she faced all became a part of her knowledge and desire to help others in similar situations.
7. People that are in dire financial situations and how to cope.
8. The difference between good…
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Oct 6, 2021
How Other People's Podcasts Can Help You Grow Your Business with Tom Schwab
Today’s Online Business Launchpad podcast guest is Tom Schwab, He knows how to build an online business. He’s done it successfully several times and now helps others find online success with podcast interview marketing.
Trudy and Tom talk about –
1. How Tom is the author of two books and one in particular called podcast guests for profit
2. About Tom’s background and how he graduated from the United States Naval academy.
3. After leaving the Navy he worked in sales and marketing and became an entrepreneur.
4. How he launched his podcast business Interview Valet in 2016 and now has a team of 35.
5. The importance of knowing what your customers require and meeting their requirements.
6. How having your own podcast is a great way to nurture your current leads and customers.
7. The importance of finding the right podcast to target your ideal customers.
8. We get to hear some great tips regarding podcasting.
9. They touch on business planning and Tom gives us his perspecti…
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Sep 29, 2021
Your 7-Step Process To Creating A Segmentation Quiz
Summary
In today’s Online Business Launchpad podcast episode, your host, Trudy Rankin, takes us through the 7-step process to creating a highly effective segmentation quiz.
Trudy talks about ...
1. Referring back to Episode:68 and Episode:71 for a deeper understanding of what segmentation is
2. Gives the personality quiz on The Menopause Effect Website as an example
3. Various software for the creation of quizzes and in particular, Trudy’s favourite LeadsHook which she has been using for years.
4. Her landing page about LeadsHook which has some bonuses that you can get if you’re interested in signing up using the affiliate link. The bonuses include a Quickstart Quiz template, plus training that is going to help you turn that template into a simple quiz and a quiz creation checklist.
5. The 7-step process to creating a highly effective segmentation quiz.
6. The importance of testing and making sure everything is working correctly.
7. The benefits of setting up a quiz for…
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Sep 22, 2021
Six Key Steps To Planning Your Awesome Website Segmentation Approach
In today’s Online Business Launchpad podcast host, Trudy Rankin, takes us through the six key steps to planning your awesome website segmentation approach.
Trudy talks about –
1. Referring back to Episode:68 for a deeper understanding of what segmentation is
2. How some steps in segmentation can be easy while others are complicated.
3. Examples of segmentation groups based on our OBL “Start Your Business” course and Obl Plus program and who they can help.
4. How the language that you would use in speaking to someone who's retired and in their late sixties and looking for just a little bit of extra income is different to someone who is looking to change from a corporate career to a small business owner.
5. Touches on Amazon as a way of finding out what people are saying and why they bought a particular product or book.
6. We get to hear the important Six Key Steps To Planning Your Awesome Website Segmentation Approach.
7. How segmenting your customers will help you and y…
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Sep 15, 2021
Using Case Studies To Boost Your Marketing ROI With Anfernee Chansamooth
Today’s Online Business Launchpad podcast guest is Anfernee Chansamooth, Anf had just left his full-time marketing manager position for one of Australia’s largest co-working spaces, and he saw an opportunity to help fast-growing businesses to better leverage content to attract new business opportunities.
Trudy and Anf talk about –
1. Anf tells us about his journey after graduating from university. He was employed with HP in Toronto, Canada and over time became a project manager.
2. What he did when the global recession hit and he was left without a job.
3. How he had a lightbulb moment after having a conversation with his housemate to offer Salsa dancing lessons and started to learn about social media in his spare time.
4. How he started working as a marketing manager for Huff Australia and how having a heavy workload affected him mentally.
5. How, after reading a book called Seven Day Start-Up by Dan Norris, he was inspired to create his own website.
6. How he started to…
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Sep 8, 2021
How Using Online Marketing Tactics To Find More Local Clients Worked For Physiotherapist Chris Tiley
Today’s Online Business Launchpad podcast guest is Chris Tiley, Physiotherapist and Blogger. Chris helps people … especially older people … get started doing strength training.
Chris lives in Birmingham in the United Kingdom. And he has been a qualified physiotherapist for about 13 years. He has worked with sports teams and now has his own Physiotherapy practice.
Trudy and Chris talk about –
1. How he became a Physiotherapist
2. They talk about his journey of running his own “bricks and mortar” practice.
3. Pat Flynn’s courses and in particular The Five-Day Build Your Own Brand Challenge
4. What led Chris to start Blogging.
5. How the Covid pandemic affected his Physiotherapy practice.
6. His E-book course and his future plans of having available hardcopies released.
7. He tells us a little about his wife and baby son and how they needed to move around due to his wife’s career as a paediatric doctor.
8. We get to hear who his mentors are.
9. Why he decided to…
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Sep 1, 2021
How To Get Started With Segmentation So You Can Serve Your Customers Better With Trudy Rankin
Summary
Which of these statements best describes your business?
* You have a stable base of one type of customer and you’re ready to grow by adding in more types of customers
* You are serving very different types of customers and haven’t yet landed on a single product or service that works for most customersEither way, adding in segmentation to your business toolkit is going to help you save time and serve your customers better.
In today’s Online Business Launchpad podcast host, Trudy Rankin, takes us through the five-step process of creating segmentation groups for your business customer base.
Trudy talks about –
1. The different types of customers one may have.
2. The importance of setting up groups for your customers to target their specific requirements.
3. Touches on the subject of Menopause and recommends you look themenopauseeffect.com for an example of segmentation
4. Explains some of the benefits of segmenting customers
5. Trudy talks about some of the di…
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Aug 25, 2021
Top Tips On How To Start Marketing Your Art On Social Media With David Emmons
David Emmons,
Today’s Online Business Launchpad podcast guest is David Emmons, and he's the founder of Artist Marketing Formula. His company helps artists and other small specialty business owners utilise the power of the Internet and social media marketing to sell online and to set up a sustainable online future.
Three years ago, David made a shift and it changed his life. Up to that point, he was doing 30 shows a year. Now he only exhibits at 1 or 2 of his favourite shows.
This massive shift happened simply because of how he uses his Facebook business page and his online marketing skills he has developed.
The techniques he uses grew the number of fans on his Facebook page from 757 to 96,000 in just three years and fan numbers are still increasing at a rapid pace.
Now that he is free of the frustration of working so hard to make his business profitable, David has turned his focus towards helping others learn how to use online marketing to create this same freedom and success for…
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Aug 18, 2021
Why Using A Military Mindset Can Help You Manage Your Time More Effectively With Peter Liston
Peter Liston,
Do you ever feel like there is never enough time in the day to do all the things you should be doing to grow your business? If so, you are not alone.
Today’s Online Business Launchpad podcast guest Peter Liston, co-founder of “Trust The Process”, is passionate about growth. He has a lot to say about how to free up time so you CAN do the things you need to do to grow.
In fact, he says it’s not about time at all, but establishing tempo. Listen in to the podcast to hear what that actually means, practically.
Trudy & Peter also talk about –
1.How to use time more productively.
2.They talk about the three steps in Tempo.
3.Peter touches on his military career.
4.They talk about the importance of having a system in place where you don't keep your customer waiting for you to get back to them.
5.How the speed of decision making is one the most powerful impacts you have to obtain a competitive advantage.
6.The importance of articulating what you would like from…
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Aug 11, 2021
Your Simple 4-Step Framework For Creating Memorable And Engaging Online Training With Dr. Barbi Honeycutt
Summary
Dr Barbi Honeycutt,
In this episode, Trudy and Dr Barbi talk about how she facilitated professional development for thousands of educators around the world.
Doctor Barbie Honeycutt is the creator and host of the Lecture Breakers Podcast she has her own podcast, and she works with educators to increase student engagement and to improve learning. She's a speaker and author, entrepreneur, a wife, and Mum.
Trudy & Dr Barbi also talk about –
1.How Dr Barbi helps create engaging, learning experiences for her audience, which right now is in the higher education sector.
2.About her start in professional development with colleges and universities.
3.How there was a need to put together a course package that was very organized but also very relevant so that students are motivated and engaged and inspired to succeed.
4.How she found the need to hire a coach to help her think through and create a framework for creating memorable and engaging online training.
5. The changes in audienc…
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Aug 4, 2021
If You Had 7 Children, How Many Successful Businesses Could You Start With Christine Udeani
Summary
Christine Udeani,
In this episode, Trudy and Christine talk about her journey with setting up an online business.Christine graduated from Northwestern University with a degree in Communications, after which she went on to Law School and graduated with a Juris Doctorate Degree.
Christine is a wife and mother to seven children and is constantly experimenting with new concepts and trying out new strategies to grow online business models.
Trudy & Christine also talk about –
1.Christine's professional career and at the sametime a mother of seven children.
2.We get to hear about her hobbies and interests.
3.How Christine and her husband have owned and operated multiple businesses.
4.After operating a coffee shop for sometime decided to sell the business and return to her passion of Blogging.
5.We get to hear about her site Momsie Dearest and how the name came about.
6.Christine talks a little about her mother's entrepreneur skills.
7.Who the mentors were that inspired her.
8.How…
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Jul 27, 2021
How To Create Consistent Content Quickly With Your Own Content Creation Engine With Trudy Rankin
Summary
Trudy Rankin,
Have you ever struggled with creating content consistently? If the answer is YES then you need to listen to this podcast, as Trudy shares her vast experience and provides you with tips on how to create a content creation engine that will pump out content consistently.
Your Online Business Launchpad host, Trudy Rankin, is a wife, mum and grandma …. She's also the creator of West Island Digital, founder of Online Business Lift-off & Launchpad, a writer, serial entrepreneur, and online business start-up advisor, mentor and coach.
Trudy loves helping people find strengths they never knew existed and turn those strengths into businesses that help others.
In this episode, Trudy talks about the importance of creating consistent content.
Trudy also talks about –
1. The importance of having consistent content and the benefits that follow.
2. How content can be repurposed to save you time and money.
3. The different types of content creation one can use.
4. Im…
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Jul 21, 2021
How Leveraging Your Strengths Can Get You A Better Return On Investment For Your Business With Charlotte Blair
Charlotte Blair,
Founder of The Strengths Partners, started her career as part of an IT sales team in a big telecommunications company. And as she did her job (which she mostly enjoyed), she discovered something that fascinated her and eventually led her to leave the corporate world and start her own business.
Charlotte is now a highly experienced Gallup-Strengths Certified Coach, consultant and facilitator with over 20 years of proven success managing relationships and developing business in highly complex sales environments.
In this episode, Charlotte talks about the transformation in her life that’s come from following up on the things that fascinated her, then utilizing her skills and past experiences to reinvent income streams and design a life that she wanted to live.
Trudy & Charlotte also talk about –
1. Charlotte’s background and her move to Australia.
2.How Charlotte transitioned from being an employee to starting her own business.
3.Charlotte’s development jou…
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Jul 14, 2021
Why Using Best Practice Online Course Design Techniques Really Matters With Marla Martinez
Summary
Marla Martinez,
In 2007, I visited Isla Mujeres, Mexico and fell in love with the island. The more often I visited, the more I wanted to be there. I met more and more people who lived there and I thought, “why not me”?
In 2009, I began writing “The Escape Plan”. This was my detailed, step-by-step plan on how I would quit my job and move to a Caribbean island.
My plan to create this transformation for my life utilized my skills and past experiences to reinvent my income streams and design a life that I wanted to live.
If you want to know more about how I planned that out, get in touch with me. I would be happy to tell you the story.
Trudy & Marla also talk about –
1. Marla’s decision to up and move to Isla Mujeres, Mexico.
2.How business experienced difficulties when the Covid pandemic hit.
3.How Marla then made the decision to participate in online courses.
4.Marla found an audience that were people who wanted to create a course but
didn’t know how to start.
5.T…
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Jul 7, 2021
Step-By-Step How To Hire Your First Virtual Assistant (VA) With Peter Liston
Summary
Peter Liston,
Peter is passionate about growth. With years of experience helping businesses owners unpack their dreams then scale up teams to put ideas into action. Peter is a growth specialist, with strengths in leadership, developing repeatable sales processes and growing revenue. With several successful startups under his belt, he knows first hand the struggles that small business owners face. He has developed simply to implement techniques to develop a system that can deliver long term success.
Trudy & Peter also talk about –
1.When one should consider employing a VA.
2.You should do the things that you love first of all.
3.The importance of having the correct process in place when using the services of a VA.
4.Focus on the things that you love doing and you're very good at and find someone else that's got complementary skills to do the stuff that you can't.
5.The differences between employing local and offshore VA.
6.The importance of articulating what you would like…
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Jun 30, 2021
When They Said He Wouldn't Get Very Far, Mike Lander Proved Them Wrong
Summary
Mike Lander,
Left school when he was 16 years old. And as he went out hunting for work, he got told by multiple potential employers that he just wasn't going to get very far. And he wasn't very clever. He wasn't very capable. And instead of letting that stop him, he actually went out and found a mentor, and ended up doing an MBA. And then he ended up after a number of years working for KPMG, which is one of the big five consulting firms. And then he went on to then buy and then sell a successful business, and then set up his own successful business again.
Trudy & Mike also talk about –
1.All of the critical skills that you need to make a business succeed.
2.Needing to have really good client service skills, and how you have to understand and be able to read finance and financial reports.
3.The need to be able to sell your own products and services.
4.Focus on the things that you love doing and you're very good at and find someone else that's got complementary skills to do…
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Jun 23, 2021
How Workplace Age Bias and Harassment Helped Diann Wingert Find Her True Calling
Summary
“The Speaker of Uncomfortable Truths.”DIANN WINGERT
Coaching and mentoring “high potential, but underachieving” women is legacy. Virtually every woman I know is falling short of her brilliance, either because she is holding herself back or is unable to focus, follow-through, and finish on what really matters. Even if every other area of her life is going well, this gap between where she is and where she wants to be is a painful, frustrating struggle. I help those who are ready to close that gap.
Diann left a successful career as a psychotherapist to become a coach because she wanted to shift the conversation from problems to possibilities.Now, Diann specializes in coaching & mentoring women who have big dreams but who struggle with focus, direction & sticking with a goal all the way to the finish line. Working with Diann means accessing a lifetime of professional and personal experience, two UCLA degrees, and first-class coach training.
Trudy & Diann also talk about…
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Jun 11, 2021
Winning The Challenge Of Getting A Face-To-Face Business Online With Tommy Sikes
Summary
Tommy Sikes,
Tommy Sikes is a CERTIFIED FINANCIAL PLANNER™ professional focused on helping you travel in retirement.
He has been a fee-only, fiduciary advisor since 2006. His areas of expertise are retirement travel planning, investing in stocks and ETFs, and building wealth through online businesses and websites.
He loves soccer, running, travel (duh) and family adventures. He is always up for a game of pickup soccer or a beer at the pub!
Trudy & Tommy also talk about –
1.How Tommy started going to local networking events, meeting business people, business owners, getting clients that way, kind of the old you know, handshake and door-knocking and networking kind of thing.
2.How Tommy’s transition of taking this face to face business to the online space. And again, it's a lot of learning but a tonne of opportunity. It's really amazing.
3.How Covid has affected retail business,of course, we know, restaurants have been destroyed, left or right.
4.Focus on the things that…
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Jun 8, 2021
Time For a Sea Change, Online Businesses and Travelling During COVID With Colin Clapp.
is a heart centred entrepreneur.COLIN CLAPP
His purpose in life is "Success & Significance through a philosophy of "Give. Take. Invest. Enjoy." His mission is to make people think; question things and not accept the status quo. He loves helping people who are location independent (read live and work from anywhere) or digital nomads find tools to help them manage work, travel and family life.
And he runs an SEO agency to help businesses get their message out there and heard.
But first and foremost, he's a proud and supportive Dad and partner.
Originally from the UK, he's the one who sways between the big picture and the fine detail and sometimes misses the happy medium in between!
The one who keeps getting back in the entrepreneurial ring despite being behind on points and taking a beating more often than not!
Colin loves snow sports, mountain biking and the BBC Sport website!
Trudy & Peter also talk about -
* How both Colin and Trudy are members of the SPI Pro community.
*…
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Jun 1, 2021
Q&A - How To Attract More People To Your Workshop, Webinar Or Masterclass
Trudy is sharing some ideas on how to get people to sign up to workshops/webinars/masterclass without spending money on ads initially.
Here are her six tips to help with your next event -
* Promote your event on your social media channels so whoever is following you will know about it. Even if you don’t have a big following, it’s important to put it out there and to promote it more than once.
* Highlight the benefits of attending this event, including the emotional benefits.
* Promote it to your mailing list, using an email sequence. The first email lets people know an event is taking place, the second email includes more details and another call to register/sign up. Once people have signed up, give them three reminders that the event is coming up.
* Ask your supporters personally to re-share your post so their networks know it’s happening
* Plan ahead - giving yourself enough time to promote and build excitement about the event - at least 3 weeks
* Ask a partner…
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May 25, 2021
How To Make Sure Your Website Is More Than Just A Pretty Face With Brad Hussey
Brad Hussey is a Web Designer.
Originally from a remote area in Northern Canada, Brad was already doing client work for web design and strategy while he was still in school. He eventually left his full time job to focus on his successful web design business.
That road led Brad to teaching Web Design, coding and then he fell into teaching courses. All of which allowed Brad to combine his passion for web design and e-learning online.
In this podcast episode, Brad talks about the nitty gritty of getting started with an online business … how the work involved in getting your first customers isn’t very ‘sexy’. It’s HARD work and it means giving more with your initial customers. Brad knows what he’s talking about. His first job led to another and then to another … all from word of mouth and that’s a very powerful marketing strategy in itself.
Having been thrown in the deep end, with the business part of his web design business, Brad quickly realised that the best way to l…
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May 17, 2021
Tips On How To Find (And Use) The Best CRM System For Your Business with Peter Liston
Previously, in Episode 46, Peter Liston from “Trust The Process” explained how business owners can figure out “How To Work Smarter, Not Harder So Your Business Can Grow”
Today Peter joins us to talk about what CRMs you could use in the different stages in business and how to get the most of whatever platform you’re using.
When starting out in business, centralising or centring on a handful of key tools is important. Keeping things simple in the tools/software department is more cost effective, both from a money perspective and in terms of time savings. One of those key software tools would be a project management tool, such as Trello, Asana, Monday or Click Up. The second key tool you need is account software (Xero and MYOB both work well). And the third key tool is a customer relationship management (CRM) tool such as HubSpot or Active Campaign.
CRMs help you set up and automate processes to track your customers along their buying journey. Although it takes time to think…
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May 12, 2021
Tips On How To Start And Build Your Business Using A Strength Based Approach With Katrina Streatfeild
Today Katrina joins us to talk about our focus on weaknesses as small business owners and how that focus affects us.
When people start up a business there is an expectation that we have to be good at everything. So of course anxiety kicks in because of the fear of failure and other contributing factors, which can cause a downward spiral. However, that downward spiral can be minimised or avoided if you take a strength based approach.
Strengths are usually the things we find easy or enjoy and it doesn’t really feel like work. Psychologically our strengths come from a period of time in our life where we’ve developed strategies or skills that help us get through the tough times. People tend to look at these as survival strategies.
Trudy and Katrina also talk about -
* People tend to use their strengths without knowing they’re doing it - It’s a matter of recognising those strengths and it can be done by speaking to other people
* Recognising your strength takes more effort a…
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May 4, 2021
5 Top Tips For Helping Small Business Owners Avoid Expensive Legal Mistakes With George Paramananthan
In today’s podcast, lawyer George Paramananthan joins me to talk about ways of avoiding expensive mistakes. George has a background as a corporate lawyer in large global corporations. His drive was always about helping people, which led to him starting ParamCo to help small businesses and founders with the legal side of business.
George has a passion for art but has always found ways to incorporate it into his life through his work over the years.
From a legal perspective the first question to ask when starting a business is whether your Business will be a Profit or Not For Profit business. George goes on to define the difference between the two.
The next step is to make a decision as to whether the person wants to be a Sole Trader or Company also known as a Pty Ltd. As a Sole Trader it’s your name that you need to register but as a company it’s a separate entity with Pty Ltd. George goes into the detail about the difference, the advantages, disadvantages and the risks involve…
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Apr 28, 2021
How To Start Your Own Business Even If You're Stuck Working On Someone Else's Dream With Nick Nallback
Today Trudy is joined by Nick Nallback, founder of 9-5 to Freedom. Nick has a day job AND he’s working on building a business of his own in the rest of the time he has available.
By day Nick is a project manager who travels throughout the United States for his job. Nick always thought about entrepreneurship and starting his own business was something that was out of reach, till he read the book by Millian Quinteros. Nick realised anyone can become an entrepreneur. It just takes a mindset shift.Millionaire Fastlane
Nick uses his project management experience to help with systemising and building processes in his business. And he uses those same skills to help people start podcasts.
Nick’s business model for now is to share his journey into the world of entrepreneurship. He originally started out by writing about his experiences in a blog, but didn’t take off like he thought it might. He then tried video content and would just freeze while talking to the camera.
Please visit ht…
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Apr 20, 2021
9 Tips On How To Build Your Confidence For Using Technology In Your Business
Do you think of yourself as a “non-techie” person? Are you afraid of using technology to grow your business because you’re scared you’ll mess things up?
In today’s episode Trudy walks you through what you can do if you’re worried about using technology (especially digital technology) in order to grow your business.
Here are her 9 insightful tips on what you can do to overcome your “fear of tech” hurdle -
* Sign up for a free software account if they have one and spend the time looking at the menu functions the software has
* Find the help section and do some research, based on what you’re trying to do - Read through the responses and/or look for the “how-to-get-started” video
* Take the time to imagine how the functionality you discover can help your business
* Remember that purchasing a licence is an investment in your business
* Your mindset is key - go in with the fact you just want to play around - then there are no expectations
* Practice bring…
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Apr 13, 2021
Limiting Beliefs Holding You Back? Help Is On The Way With Katrina Streatfield
Katrina joined us in a previous podcast episode that was about Imposter Syndrome. https://onlinebusinessliftoff.com/project/ep-42-5-tips-for-dealing-with-imposter-syndrome-with-katrina-streatfeild/
Today Katrina joins us to talk about self-limiting beliefs and meeting our potential.
Self-limiting beliefs are there because the goal or what people face has an unknown and it’s sometimes more about the fear of success rather than failure. This then becomes a safety mechanism and understanding that pushing through self-limiting beliefs that it’s normal to feel anxious, uncomfortable and any other emotion.
It’s also a biological reaction, the body and brain switches on the emotions, adrenaline and being aware of it by the signs can really help. Sharing this with your support network and having them provide feedback can reinforce what’s happening. Once this is done you can then sit down and think about where this is coming from in your history, were you told you were a shy kid growi…
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Apr 7, 2021
How To Be Brave And Go From The Corporate World To The Small Business World With Hans van Weerd
Like many people, Hans van Weerd, took the long way around before starting his entrepreneurial journey as a small business owner. Hans started his working career as a biologist and his subsequent work as a consultant ok him around the world. After a stint of teaching, Hans spent the next twenty years in Amsterdam working as a Marine Biologist. It was that role, which then brought him and his wife to Australia, where he joined the Melbourne Zoo as an executive.
And then it happened. Hans and all of his executive level colleagues were made redundant due to a restructure and that’s when his career hit a crossroads.
As he thought about what to do next, Hans realised that he’d already done it all in his long standing career. There wasn’t any challenge left. But he was keen to pursue his passion for art. It was about that time that he came across the Online Business Lift-Off Program.
Hans decided to take his long-standing skill and passion for art and use it as the basis for his new…
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Mar 30, 2021
How To Work Smarter, Not Harder So Your Business Can Grow With Peter Liston
Peter served for 12 years in the Military as a logistics officer. He had always had ideas for starting a business, but never done it. It wasn’t until he spent time in Afghanistan that he realised it was time to change his career direction.
Peter had always had a passion for small business and after leaving the military, set up a couple of them before landing on the idea for his current business, “Trust The Process”. The first business he started was putting window locks on buildings because a law in NSW was passed that all windows had to have locks, as simple as that.
But he quickly realised that unending grind gets you nowhere. It’s only by figuring out how to stop the grind that a business can really get ahead. In order for that to happen, people need to think differently. By thinking differently and by systemising problems, you can let those problems go.
And that’s how Trust The Process was born.
Trudy and Peter talk about -
* Stop grinding - Invest the time to syst…
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Mar 22, 2021
How Social Media Works Like An Ecosystem And Why That Matters For Your Business With Kate vanderVoort
Kate graduated as a social worker but soon realised it wasn’t the path she wanted to take. She then went down a few other paths before she realised that her passion was all about working with Not-For-Profits and helping them stand out.
As she began helping more Not-For-Profits, she realised that there is no necessarily right or wrong way of doing social media, it’s about trial and error. And Kate’s business, Social Mediology, was born.
Kate is most passionate about working with change makers and innovators. Often change magers and innovators have a tribe or community and they don’t know what to do with them or how to engage. And that’s where Kate’s zone of genius zone starts - helping these people learn how to energise and activate communities and motivate people to act on their calls to action.
As Kate has built her business, she has discovered another group of people who need her help. This second group is typically made up of people who are 40+ or are in small teams.…
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