The Four Major global tennis tournaments, known as the Grand Slam of Tennis, attract the best players in the world. With them comes millions of viewers, and millions of dollars in prize money.
In years past, the Australian Open's place in the Grand Slam pecking order was towards the lower end. But not any more. Operated by Tennis Australia, the Australian Open is more than just a Grand Slam tournament. It is now a two week cultural event on the Australia calendar that attracts over 800,000 attendees. The event beams into 900 million homes and employees thousands of people.
The Australian Open is a big business, but it has not been immune to the effects of the Covid-19 pandemic. Like all businesses they are finding their way in the new world, which is a challenge. In doing so, they are focusing on three themes for the 2021 event…Recovery, Re-Open and Re-Imagine.
Chris recently sat down with Tennis Australia CEO, Craig Tiley, to talk about his plans for this year's Open.