The first of our Tradies' Hot Seat victims is Helen Yost from the all-girl plumbing business The Plumbettes. Helen asked for help via a social media group to deal with the Christmas slow down experienced by many tradie businesses.
We invited Helen into the studio for a live consultation and looked at some simple ways she could generate some more leads quickly, convert more of those leads into customers and do it profitably and without spending a ton of money on advertising.
We covered strategies and topics such as:
defining your target market
measuring the effectiveness of your marketing
alliances and how to make them work
social media strategy
the use of free PR to get traffic to your site
and so much more!