Matt Branda discusses the next evolution in RFID, RAIN RFID, and talks about why right now is the right time for it. He also discusses how COVID has impacted adoption and other challenges he’s seen in the industry. Ryan and Matt wrap up the podcast with a discussion regarding the education side of IoT and the challenges it imposes.
Matt Branda is Vice President of Product Management for Impinj. He leads a team focused on delivering world-class RAIN RFID connectivity products that provide industry-leading performance and reliability. Before Impinj, Matt worked for Qualcomm as Director of Marketing, 5G, and Cypress Semiconductor. He also holds a Bachelor of Science in Electronics and Communications Engineering from Rensselaer Polytechnic Institute.