TRAILER: New Year, New Season, New Name
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Secrets of the Most Productive People returns January 25 with new episodes and new name.

Leadership and Loyalty™
Leadership and Loyalty™
Dov Baron
Tim Ash: Unleashing Your Primal Leadership Brain
Killing Mr. Spock - Emotional Focus: Tim Ash . . . . . . . . Our guest on this episode is Tim Ash.  Tim is an acknowledged authority on evolutionary psychology and digital marketing. He is a highly sought-after international keynote speaker. Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer to Watch. He earned a dual-major Bachelor of Science degree “with highest distinction” in Computer Engineering and Cognitive Science from U.C. San Diego while studying on a U.C. Regents Scholarship (the highest academic award of the U.C. system). Tim stayed on at U.C. San Diego for Ph.D. studies focused on machine learning and artificial intelligence. For nineteen years, Tim was the co-founder and CEO of SiteTuners, a digital optimization agency. He helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Siemens, and Cisco. Tim is the bestselling author of ‘Unleash Your Primal Brain,’ which has sold 50,000 copies sold worldwide and has been translated into six languages. More about Tim Ash: TimAsh.com  PrimalBrain.com Social Media https://twitter.com/tim_as  https://www.linkedin.com/in/timash/detail/contact-info/ . . . . . . . . . To find out more about hiring Dov Baron as an advisor or strategist for yourself or your organization: http://DovBaron.com Get bonus content on Patreon See acast.com/privacy for privacy and opt-out information.
1 hr 3 min
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Melina Palmer
140. How Simple Nudges Can Save Hundreds of Millions, interview with Dectech’s Dr. Benny Cheung
Today I get the honor of introducing you to Dr. Benny Cheung, a director of DecTech. You may remember that company’s name as Dr. Henry Stott, a cofounder, joined me on the show in episode 130 to discuss some of their other work. This conversation digs deeper on a specific project that Benny worked on to reduce opportunistic insurance fraud. You’ll get to learn all about it during the episode and I promise it is fascinating to learn how some simple nudges can help reduce a problem of, essentially, little white lies that were costing the UK insurance industry a billion pounds each year. We also get to learn a little about Benny and the research he did studying creatures that may seem very different from humans, but whose behavior we can still learn quite a bit from. He completed a Ph.D. and a two-year postdoctoral research fellowship in the field of behavioural science at the University of Cambridge before joining Dectech. During his academic career, he was involved in commercial projects in the clinical research and biotechnology industries. His areas of expertise include retail, eCommerce, financial services, utilities, telecommunication, and advertising. Show Notes: * [00:40] Today I get the honor of introducing you to Dr. Benny Cheung, a director of Dectech. * [03:11] Benny shares his background and how he got involved in behavioral science. He started in behavioral genomics. * [03:44] Benny joined Dectech in 2005 to apply techniques and technology in behavioral science in a commercial backdrop supporting clients to understand their consumers better. Now the mission at DecTech is to provide the tools that will allow their clients to make more accurate and cost-effective predictions about their consumer’s behavior. * [05:08] A lot of behavior we can trace back to genetics, so you inherit a lot of behavioral traits. * [05:35] Nowadays his focus is more on the commercial backdrop and consumer purchasing commercial decision making. * [06:32] Benny shares about a study he did with worms in 1999 about genetics and how intricately genetics is related to the behavioral outcome. * [07:55] In that study, feeding behavior came down to a single gene. While not all behaviors are that simple, genetics plays a very important role in behavior. Your environment also has a very important role to play. * [09:48] Benny shares about his opportunistic insurance fraud project. They focused on everyday consumers that were giving into temptations of being less than honest at a specific point during their customer life cycle. * [11:29] The project was for the Insurance Fraud Bureau in the UK. * [12:42] Opportunistic fraud is different from high-profile organized fraud because it is often undetected. That is a challenge for the industry. * [12:54] The IFB came to them and asked them to come up with a solution to fight this kind of opportunistic fraud. * [15:27] This type of fraud is typically not planned, instead it is something people choose to do at the moment. * [16:14] Nudges only work well in certain situations. You really can only nudge someone if they are sitting on the fence. * [18:47] Coming up with the intervention messages was the first task. The second task was to come up with a testing paradigm where they could test their effectiveness. * [20:41] The five principles they picked to focus their intervention methods were: norming(herding), consistency, priming, framing, and reciprocity. * [23:10] They prompted in a covert way as customers verified they were not a robot. * [26:04] When you have to focus on the words like in the captcha it has a different impact on the brain. * [26:24] For these interventions to be usable they can’t leave a negative perception or imprint. * [27:11] They tested using a randomized controlled trial. Recreating the realism of applying for motor insurance online was a very important aspect. * [29:24] By comparing peoples’ responses collectively to those contentious questions in the different conditions they could see how effective the interventions were in swaying dishonesty. * [30:13] On average the interventions were able to sway 36% of the dishonesty. An intervention in the norming category was proven most effective and had a 55% impact of dishonesty swaying. * [31:21] Of the 18 interventions they tested only one of them didn’t really work. All of them have shown some positive impact in swaying dishonesty. * [33:47] In behavioral science it is paramount to test. The Holy Grail of testing is doing a real-life trial, but they can be costly and risky to do, and hard to scale. * [36:01] It is beneficial to get out of your way and test things when it is a safe space so you can see what amazing things can come out of it. * [38:53] None of the interventions left a negative impact on the outcome of perceptions. * [40:58] Melina’s closing reflections. * [41:39] In the case of opportunistic fraud, it was important to know that this is often a decision made in the moment instead of premeditated or otherwise planned. This is why the nudges were effective: they appeared right at the moment where someone was teetering on the edge. Where does that exist in your business and what are some nudges you could implement to help encourage behavior for your customers or employees? * [42:52] Grab Melina’s brand new book, What Your Customer Wants (And Can’t Tell You), which is now on presale! Thanks for listening. Don’t forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show. Let’s connect: * Melina@TheBrainyBusiness.com * The Brainy Business® on Facebook * The Brainy Business on Twitter * The Brainy Business on Instagram * The Brainy Business on LinkedIn * Melina on LinkedIn * The Brainy Business on Youtube More from The Brainy Business: * Master Your Mindset Mini-Course * BE Thoughtful Revolution - use code BRAINY to save 10% * Get Your FREE ebook * Melina’s John Mayer Pandora Station! Listen to what she listens to while working. Connect with Benny: * Benny on LinkedIn * Benny on Twitter * Dectech’s Website * Dectech on Twitter Past Episodes and Other Important Links: * Using behavioural science to reduce opportunistic insurance fraud * Interview with Henry Stott * Temptation Bundling * Incentives * NUDGES & Choice Architecture * Priming * Social Proof * Framing * Reciprocity * Loss Aversion * Interview with Dan Ariely * How To Set Up Your Own Experiments Check out (and preorder!) Melina’s upcoming book, What Your Customer Wants (And Can’t Tell You) on Amazon, Bookshop, and Barnes & Noble If you are outside the US, please complete this form to be first to know when the book is available near you AND to help show there is a presence in your country to speed along international agreements and get it to you faster!
45 min
Behavioral Grooves Podcast
Behavioral Grooves Podcast
Kurt Nelson, PhD and Tim Houlihan
Why We Need Robots with Kind Faces with Bertram Malle
Bertram Malle, PhD teaches social cognitive science and social psychology at Brown University, he’s the author of dozens of articles and has focused his recent work on how humans feel about robots, and researches how the etiquette and facial abilities of robots impact how we perceive them. His research indicates that the more human-looking a robot is – especially in its “face” – the more humans are likely to attribute emotions or moral codes to them. Bertram’s work reminds us that the context we experience robots in influences the relationships we build. Maybe more importantly, Bertram reminded us that robots must be designed to exist in very specific contexts. The appearance and communication abilities of a robot that checks us into a doctor’s office needs to be very different from the robots we use to assist us with making an airline reservation. While that may be intuitive on one level, it highlights the remarkable complexity required in the design and manufacturing of these robots. Each one needs to be built for a specific purpose – there is no one-size-fits-all with robots. Bertram reminded us that it’s difficult to imagine that robots will ever reach the complexity and flexibility of their human counterparts. We also parsed out the differences between hope and optimism. This topic was particularly important to because we’re too often conflating the two. Hope, Bertram explained, is something we have when we lack confidence or influence in the outcome. And optimism exists where we might have some degree of influence over the outcome. We hope you enjoy our conversation with Bertram Malle. © 2021 Behavioral Grooves Links Bertram Malle, PhD email: bfmalle@brown.edu Social Cognitive Science Research Lab (Brown University): http://research.clps.brown.edu/SocCogSci/index.html Bertram Malle, “Theory of Mind”: https://nobaproject.com/modules/theory-of-mind Bertram Malle & Patty Bruininks “Distinguishing Hope from Optimism and Related Affective States”: https://www.researchgate.net/publication/226421327_Distinguishing_Hope_from_Optimism_and_Related_Affective_States Bertram Malle Selected Publications: http://research.clps.brown.edu/SocCogSci/Publications/publications.html ABOT: http://www.abotdatabase.info/ MIT Lab on Automated Vehicles: https://www.media.mit.edu/research/?filter=everything&tag=autonomous-vehicles “Her” film: https://en.wikipedia.org/wiki/Her_(film) “Ex Machina” film: https://en.wikipedia.org/wiki/Ex_Machina_(film) TAY: https://en.wikipedia.org/wiki/Tay_(bot) Isaac Asimov: https://en.wikipedia.org/wiki/Isaac_Asimov Jóhann Jóhannsson: https://en.wikipedia.org/wiki/J%C3%B3hann_J%C3%B3hannsson Hildur Guðnadóttir: https://en.wikipedia.org/wiki/Hildur_Gu%C3%B0nad%C3%B3ttir Fritz Heider, PhD & Marianne Simmel, PhD, “An experimental study of apparent behavior”: https://psycnet.apa.org/record/1945-01435-001 Common Biases and Heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit?usp=sharing Minnesota Timberwolves: https://en.wikipedia.org/wiki/Minnesota_Timberwolves Musical Links Radiohead “Hail to the Thief”: https://www.youtube.com/watch?v=8MdwaUtW_D4 Esbjörn Svensson Trio “Seven Days of Falling”: https://www.youtube.com/watch?v=D7KXq6RJ0PA Bill Dixon “Motorcycle ‘66”: https://youtu.be/ZcO8zfp-FLg Tyshawn Sorey “Unfiltered”: https://tyshawn-sorey.bandcamp.com/album/unfiltered Sigur Ros “Brennisteinn”: https://www.youtube.com/watch?v=Oc6zXSdYXm8 Hildur Gu∂nadottir “Unveiled”: https://www.youtube.com/watch?v=zzaxVFc9oIs Anders Hillborg “Violin Concerto No. 1”: https://www.youtube.com/watch?v=jrJ7rhQDjsE Daniel Lanois with the Venetian Snares: https://www.youtube.com/watch?v=q9u93SDxNsk Daniel Lanois with Parachute Club: https://www.discogs.com/The-Parachute-Club-Rise-Up/release/1209691 The Bad Plus “Never Stop II”: https://thebadplus.bandcamp.com/album/never-stop-ii Iceland Symphony Orchestra, “Recurrence”: https://nationalsawdust.org/thelog/2017/02/16/playlist-9/ David Chesky, “Jazz in the new harmonic”: https://chesky.com/products/jazz-in-the-new-harmonic-david-chesky-download Kings of Leon, “Sex on Fire”: https://www.youtube.com/watch?v=RF0HhrwIwp0 “Annihilation” soundtrack: https://www.youtube.com/watch?v=M9eidResq9g “Tenet” soundtrack: https://www.youtube.com/watch?v=aVMkvCTT_yg
1 hr 27 min
Tools of Titans: The Tactics, Routines, and Habits of World-Class Performers
Tools of Titans: The Tactics, Routines, and Habits of World-Class Performers
Tim Ferriss
BJ Miller
This episode features the profile of BJ Miller from Tools of Titans, which is now available as an audiobook. This chapter's narrators are Kaleo Griffith (bio) and Ray Porter (profile). To check out the full audiobook of Tools of Titans with 100+ chapters, visit audible.com/ferriss. BJ Miller (@bjmillermd) is a hospice and palliative care physician who has worked in many settings, inpatient, outpatient, and home, and now sees patients and families at the UCSF Helen Diller Family Comprehensive Cancer Center. BJ also acted as executive director for the Zen Hospice Project for five years, learning about the administration of health care and how difficult it can be for patients and families to find the care they need. He speaks all over the country and beyond on the theme of living well in the face of death. He has been featured in The New York Times and interviewed by Oprah Winfrey, Tim Ferriss, and Krista Tippett. BJ lives in Mill Valley with his chosen fur family, Maysie, the Muffin Man, and Darkness, and loves exploring nature — including human — especially from any two-wheeled vehicle (or four). *** The audiobooks of Tools of Titans and Tribe of Mentors can be found at audible.com/ferriss If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts? Sign up for Tim’s email newsletter (“5-Bullet Friday”) at tim.blog/email. Follow Tim: Twitter: twitter.com/tferriss Instagram: instagram.com/timferriss Facebook: facebook.com/timferriss YouTube: youtube.com/timferriss
16 min
The Working With... Podcast
The Working With... Podcast
Carl Pullein
Why Your To-Do List Doesn't Work And Why You Still Feel Overwhelmed
On the podcast this week I answer a question about to-do lists and why they don’t always work. You can subscribe to this podcast on: Podbean | Apple Podcasts | Stitcher | Spotify | TUNEIN Links: Email Me | Twitter | Facebook | Website | Linkedin Download the FREE Areas of Focus Workbook More about the Time Sector System The FREE Beginners Guide To Building Your Own COD System Carl Pullein Learning Centre Carl’s YouTube Channel Carl Pullein Coaching Programmes The Working With… Podcast Previous episodes page Script Episode 171 Hello and welcome to episode 171 of the Working With Podcast. A podcast to answer all your questions about productivity, time management, self-development and goal planning. My name is Carl Pullein and I am your host for this show. You would think that the simple act of writing down everything you have to do onto a coherent list would be simple and easy to do. It makes sense, get everything out of your head and onto a piece of paper or into a digital task list so you don’t forget what needs doing. Unfortunately, it’s not quite as simple as that. Problems start because of the kind of things we put on our todo lists and the kind of things we omit from the list. We then end up focusing all our time and attention on the wrong things leaving the more important things left off and neglected. This week, it’s all about making sure you have the right things on your list every day. Don’t forget, if you do have a question you would like answering on this podcast, all you have to do is email me: carl@carlpullein.com and I will be happy to answer the question for you. Okay, it’s time for me now to hand you over to the Mystery Podcast Voice for this week’s question. This week’s question comes from Jen. Jen asks: Hi Carl, I’ve been making to-do lists for years but have never felt they help. When the list gets too long I just ignore it because it is so overwhelming, and when I do use the list all I end up doing is doing more work. It leaves me with no time to rest or relax or do anything else but work. Is there a correct way to write a to-do list that I am missing? Hi Jen, thank you for your question. You are right is asking this question Jen, because there is a misconception about to-do lists that many people have and that is if you write everything down that needs doing you are help-way to becoming organised. You are not. You see, when we think of to-do lists, most people think they are the realm of your work only and any personal tasks are just an afterthought. So you will often find twenty or thirty tasks are all related to your work—write this report, prepare that presentation or call this client—and then two or three tasks related to your home life—do laundry, clean up the living room or take the trash out tonight. Now it may well be true these tasks need doing, but they are superficial. None of these improve your life in anyway. They don’t improve you as a person, they don’t move your goals and aspirations forward and while you might get credit for doing a good presentation, that’s all you get—credit. You rarely learn anything that improves your life. I’ve had an interest in reading and learning about successful people since I was around eleven years old. I’ve been fascinated by what makes one person massively successful and another a failure. I don’t mean that in a judgmental way, I mean that in the way a highly talented, initially successful person, loses it all and never comes back. I can spend hours reading articles and books and watching documentaries about people. The thing about highly accomplished people is they don’t use to-do lists. Well, not in the way most people use them. And this is the same for seemingly very productive people too. They just don’t use a to-do list in the same way most people do. So what is this secret? Well it starts with knowing what is important to you. You see, if you want to become more accomplished in the things that you want to be more accomplished, then the majority of what goes on your to-do list must be the things that will move you forward on those things. If these are not on your to-do list you will never accomplish them. Period. Sure, you will accomplish getting your laundry done and your living room cleaned up and if that is your life’s goal then well done, you’ve found the secret to creating a meaningful to-do list. But let’s be honest here, I’m sure getting your laundry done and your living room cleaned is not your life’s mission. So what is it you want to accomplish? That’s not an easy question to answer because there is so much choice in the world today. If we go back two-hundred years when most of us lived an agrarian life, there was always a purpose. Prepare the land for the seed, sow the seed, tend to the crops during the summer and harvest in the autumn. The goal was to maximise the yield of our crops. If we didn’t there would not be enough food for our family to eat during the winter months. Our life’s purpose was to ensure there was enough food for our families. We did not waste time repairing walls, painting our house or other cosmetic tasks in the spring, summer or autumn—if these things needed doing we did them in the winter months. During the growing and harvesting seasons, our focus was on making sure we maximised the yield of our crops. It was a life or death decision. Today, when you look at most people’s to-do list, very few of those tasks involve maximising the yield of anything. Most tasks are cosmetic and move very little forward. This problem is because with so much choice about what we can do, we end up dabbling at many things and mastering nothing, but if you want to be accomplished, if you want success at anything you have to stop dabbling and start focusing on mastering. And what does that mean? Well, you need to know exactly what it is you want to accomplish. If you don’t know what you want, how will you ever know you are on the right path towards achieving it. How many of you are mothers and fathers? I am sure you want to be a great parent—being a parent is certainly not something you want to be dabbling at. But let me ask you this: how many of you have tasks related to being a great parent on your to-do list? Surely, if being a great parent is important, you want to be spending time each day on nurturing that, not panicking about whether you completed last month’s sales figures for your boss. If you are panicking about these types of tasks, then your to-do list is not working for you. It’s working for your boss (or company) So what can you do to make your to-do list more effective and more in tune with your needs and not the needs of others? Well, start with that question: What do you want? Now there are eight basic areas in everyones’s life that needs attention. These are: * Family and relationships * Personal finances * Career and business * Health and fitness * Personal development * Life experiences and lifestyle * Spirituality * Life’s purpose Almost everything you want out of life will come from these eight areas. We all want great relationships with our family and friends, we want a successful career or business. We want to be fit and healthy, have continuous personal development, a solid financial base, enjoy life and live in the moment and not the past. When you have these in balance you will feel happier, more fulfilled and relaxed about your life. If you put all your time and effort into your work, you will feel the imbalance and it will be like you are just a cog a the wheel. You won’t feel happy, fulfilled or even enjoy life. And that is why most to-do lists do not work. They are too focused on your work and not on your life. You need to switch it round. Your to-do list needs to be focused on your life, not just your work. How do you do that? Let say you want to become an author. It’s been a dream of yours…
15 min
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