Working in a job he didn’t like with a bully for a manager, Leif was desperate for a way out. But, nearing 30 and expecting his first child, he didn’t have many options.
After discovering copywriting and feeling drawn to it, Leif began freelancing on the side; going to networking events, building up his portfolio with “friend of a friend" gigs, and launching a website, all alongside his full-time job.
It’s 11 years later now, and Leif’s made a career out of copywriting. The late nights and weekend-working might be (mostly) a thing of the past, but work still comes with its struggles.
As well as being freelance, Leif’s the director of ProCopywriters, a small professional association with over 850 members. He chats to Steve about the story behind his successful side project, including how it runs without a single employee and takes up far too much of his time.
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Who the hell is Steve Folland?
You know how everyone bangs on about how powerful video and audio content can be?
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Track him down on Twitter @sfolland or lay a trail of cake and he'll eventually catch you up.