Being Freelance
Musician & Producer Chris Hollis - Email Strategy To Build Business
Jan 27, 2015 · 26 min
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This time, what it’s like being freelance for Musician and Producer Chris Hollis

How Chris switched from being a freelance journalist for radio stations to creating a business supplying them with jingles. His strategy of building up an 800 strong mailing list to launch his products, whilst forming personal relationships has been huge.

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Here’s some of the key takeaway points:

  • You'll know when it’s time to bring in other freelancers to help with your workload when you're up at 2am and about to let someone down

  • Bringing in others who add to your skill base will boost the quality of what you produce overall

  • Make sure you get a really specific brief from a client before you start work or you can waste everybody’s time

  • Find your niche

  • Have an email marketing strategy: build a database, mail out and use the analytics to know who’s ripe for calling

  • Getting to know people is one of the most important things you can do as a freelancer

More on Chris

Chris' company New Noise Audio

Chris on Twitter

Useful Links

THAT Beyonce tribute video

Mail Chimp

Logic

Gadget by Korg (for iPad)

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