Being Freelance
Being Freelance
Jul 12, 2020
Add value first - Content Marketer Ross Simmonds
Play episode · 43 min

Ross started freelancing on the side of a full-time agency job back in 2013. Fast-forward to today and he’s running his own agency that employs over a dozen people.

Ross was living in his parents’ basement in Nova Scotia when he began building up a roster of small, local clients. Over time, Ross’s portfolio grew to include Fortune 500 companies and some of the fastest-growing startups in the world.

He chats to Steve about how he found clients in the early days, how he’s built his reputation and business, and how he manages his personal brand alongside that of his agency.

 

This episode of the Being Freelance podcast is supported by Gold Stag Accounts.

Plain talking, friendly, freelance accountants. Masters of Xero, FreeAgent and Quickbooks, they love to help freelancers get their finances sorted.

Set up a free chat today at goldstagaccounts.co.uk/beingfreelance

Love learning from other freelancers like this? Check out the website beingfreelance.com, be part of the Being Freelance Community!

You'll also find useful links for this episode. That's beingfreelance.com

Like VIDEO? - Check out the Being Freelance vlog - YouTube.com/SteveFolland

Who the hell is Steve Folland?

You know how everyone bangs on about how powerful video and audio content can be? Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com
Track him down on Twitter @sfolland or lay a trail of cake and he'll eventually catch you up.

UI Breakfast: UI/UX Design and Product Strategy
UI Breakfast: UI/UX Design and Product Strategy
Jane Portman
Episode 192: World Wide Waste with Gerry McGovern
As product people, we handle vast amounts of data without thinking about the environment. We make copies and backups of everything, and even our devices are powered to the max. Can we do better? Our guest today is Gerry McGovern, the author of World Wide Waste. You’ll learn about the current risks associated with data waste, along with Gerry’s tips on digital sustainability and minimizing your footprint. _Podcast feed:_ subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show Notes * World Wide Waste — Gerry’s recent book * Episode 118: Customer Top Tasks with Gerry McGovern * Episode 140: Sustainable UX with James Christie * Website Carbon Calculator — a tool for estimating your website’s carbon footprint * Userlist — Jane's SaaS product * gerrymcgovern.com — Gerry’s website * Follow Gerry on TwitterToday’s Sponsor This episode is brought to you by Hover. Register a domain name for your design portfolio and choose from over 300 domain name extensions. No matter what area of the creative space you are in, there’s a domain name waiting for it — from _.design_ and _.art_ to _.ink_, _.photo_ and more. Check them out at hover.com/uibreakfast. _Interested in sponsoring an episode?_ Learn more here.Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
42 min
Design Details
Design Details
Spec
369: Shallow Design Culture
This week, we talk about the shallow parts of design culture, where superficial work tends to generate far more attention and praise. We dig into potential solutions for this, too. In The Sidebar, we recap and share our spicy takes on the iPhone 12, iPhone 12 Pro, and HomePod mini.Golden Ratio Patrons: Float Float has been a lifeline for teams working remotely in 2020. With float you can send your team their work schedule (daily or weekly) via Slack or email, and keep them in the loop of any changes to their tasks and projects with live notifications. You can also let your team know where you're working from with Float's scheduled status. Working from the lake house next week? Add it in Float to let your team know, ahead of time! Learn more at float.com/designdetails. CuriosityStream Learn about any topic with CuriosityStream; the first on-demand documentary streaming service. There is always something new to learn about with thousands of award-winning documentaries on Technology, History, Nature, Food, Science, Travel, and more! Can’t decide what to watch? Try CuriosityStream’s new feature, ON NOW, to watch a continuous stream of the best documentaries. Get an entire year of streaming for just $14.99 when you sign up at curiositystream.com/design.Latest VIP Patrons: * Jorne * J * Braden Sweeten * Alterrique IngramThe Sidebar: The Sidebar is an exclusive weekly segment for our Patreon supporters. You can subscribe starting at $1 per month for access to full episodes going forward! Sign up at https://patreon.com/designdetails. In this week's Sidebar, we recap and share our spicy takes on the Apple Event, iPhone 12, and HomePod mini. * EverythingApplePro * Brandon Butch * zollotech * HomePod mini * iPhone 12 * iPhone 12 ProFollow up: * Gavin Nelson asked: "How does everyone organize their product design Figma files?" * Brian's current approach is a file per release, a page per feature. * Transcripts are going to live on our Design Details repository - we appreciate any and all contributions! We'll be pulling these onto the site in the future. * The first transcript is here, let us know how this works for now!Tweets: * Marvin Messenzehl has been work journaling, glad to hear it's working!Main topic: Daniel Burka tweeted: _The current culture of design is weird:_ _"I designed an icon with a gradient fill" ... everyone loses their shit 🎉_ _"I wrote a book explaining a design process" ... polite clapping 👏_ _"We spent three years designing a voting system used by millions" ... crickets 🦗_ We discuss what designers can do to generate more excitement about larger, more systemic projects on social media.Cool Things: * Brian shared TheLazyPeon, a YouTube channel dedicated to everything MMORPG. If you're a fan of the genre, you might find something new here. * Marshall shared Nectar, a new album from Joji. It's currently on repeat for both of us.Design Details on the Web: * 📻 We are @designdetailsfm * 🎙 Brian is @brian_lovin * 🎙 Marshall is @marshallbock * 📬 Don't have Twitter? Email us at designdetailsfm@gmail.com * 🙌 Support us on Patreon - your support literally makes this show possible. Thank you ❤️ * ❓ Got a question? Ask it on our Listener Questions Hub, and we'll do our best to answer it on the show :) * ⭐️ Enjoying the show? Leave us a review on iTunes Hasta la vista!
23 min
Marketing Trends
Marketing Trends
Mission
Aligning Your Marketing with Generation Z
No two generations are ever the same, but there has never been a generation that has demanded so much of a marketing department’s attention quite like Generation Z. On this episode of Marketing Trends, Kamal Bhandal, the Vice President of Global Marketing and Consumer Marketing for Align Technology, discusses how marketing teams are shifting their attention to connect with a younger generation and meet their needs. Plus she talks about why authenticity and storytelling are at the heart of their efforts to connect with that group. Main Takeaways * Demanding Attention: Generation Z is demanding the attention of marketers everywhere and forcing marketing departments to up their game when it comes to creativity. In order to appeal to a younger audience, marketers need to improve their creativity levels by telling authentic and different stories. If you can’t connect with Generation Z from an authenticity standpoint, you won’t be able to speak to them effectively. * Experimentation Breeds Success: Focus your efforts on trying new things. If your data is telling you your messaging isn’t working, it’s time to invest your resources into something new. Feel free to expand your horizons to understand what works for your brand and what doesn't. * Consuming That Content: Media consumption has changed and as a result, content production strategies need to be adjusted as well. As consumers are spending more time with their devices, you should be experimenting with new ways to reach them where they are. --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.
39 min
Design Thinking 101
Design Thinking 101
Dawan Stanford
Rethinking Service Design + Student Projects + Community Systems with Amy O'Keefe — DT101 E56
Amy O'Keefe is the Studio Director of Northwestern university’s Master of Science and Engineering Design Innovation program, where she leads the human-centered service design studio. We talk about how the pandemic and the expanding awareness of systemic racism might change services, design, project partnerships, service design studio courses, and communities of practice in design education. Show Host: Dawan Stanford Show Summary Amy was always interested in experience design, but in the early 90s, there wasn’t a specific discipline teaching it, so Amy had to find her own path by way of studying English literature and architecture during her college years. Her senior thesis — an examination of how people experience memorial architecture, with a focus on the Holocaust Memorial Museum in Washington, D.C. — was her first real foray into human-centered design and experience design. Her original intention to continue studying architecture in graduate school changed after taking a job at the Art Institute of Chicago, where she had the opportunity to dig into digital technology. Instead, she pivoted into a fifteen-year career designing digital products and services. Eventually, Amy returned to university for a graduate degree in product design. She began teaching service design while finishing up her graduate work. Our conversation takes a look at the world today through a service design lens and talks about how service design is changing — and how it needs to continue to change — in response to what’s happening around us right now. Listen in to learn more about: * Systemic racism and its effects on service design * Ways to ensure service design is focused on equity for marginalized populations * Some of the projects Amy and her students have worked on in healthcare and social impact spaces * Northwestern’s Student Health Leaders project * The value of design communities finding ways to connect and converse with one another * Fluid Hive’s Adapt, Respond, and Evolve experience * Service Ecosystems and Chicago’s Center on Halsted as a great example Our Guest’s Bio Amy O’Keefe is the Studio Director of Northwestern University's Master of Science in Engineering Design Innovation (EDI) program, where she leads the Human-Centered Service Design Studio. Amy frequently partners with physicians and healthcare organizations to bring a human-centered approach to addressing complex medical issues. Amy has consulted on service, experience, and integrated multi-channel initiatives for Fortune 50 retail and global Am Law 100 clients. Her professional background includes more than a decade leading multi-disciplinary service, product design, and development at a Chicago-based tech startup acquired by Thomson Reuters. Amy received her MS in Product Design and Development Management from Northwestern. As an undergraduate, Amy embraced the Liberal Arts, majoring in English at Davidson College and studying Architecture in Florence, Italy. A sampling of Amy’s recent studio collaborations includes: a partnership with Procter & Gamble that led to the 2016 launch of the integrated laundry service, Tide Spin; engagement with Northwestern Medicine and Lurie Children’s Hospital resulting in lead findings presented at the 2016 American College of Allergy, Asthma and Immunology (ACAAI) Annual Scientific Meeting; and engagement with Penn Medicine’s Anesthesiology and Critical Care team informing the best practices for patient awareness and management of postoperative delirium discussed at the 2016 American Society of Anesthesiologists’ Brain Health Summit. She is a founding member of the Integrated Design Innovation consortium (IDI) and is working with colleagues from peer programs at University of Pennsylvania, MIT, Carnegie-Mellon, Harvard and several other schools to establish, evolve, and expand the category of Integrated Design Innovation programs in engineering education. Show Highlights [01:36] Amy’s “crooked” path to service design. [03:35] Amy defines intentional design. [03:51] Her job at the Art Institute of Chicago was her introduction to the idea of digital design and creating digital experiences. [04:49] Pursuing a graduate degree in product design and teaching service design. [07:22] Looking at the world and current events through a service design lens. [08:15] Amy talks about how most of our daily and activity journey maps broke this year. [09:10] The responsibility of service designers in our current environment. [11:05] How systemic racism and other world events has affected how service design works and the way Amy teaches service design. [12:26] Amy’s work on a new framework to encourage a better understanding of all stakeholders and complex adaptive systems in a problem space. [13:28] The need for service designers to understand the various privileges, power, and identities of potential stakeholders. [14:39] How many service design tools are problematically designed for an idealized world that doesn’t reflect reality, and how Amy helps students to dig for more accurate insights. [15:22] Service design, acknowledging risk, and running design prototypes to test the impact on marginalized populations. [16:45] Putting ethics first as a service designer. [17:25] Amy talks about how she chooses projects for her classes. [18:35] Amy offers examples of some of her students’ projects. [19:30] The Student Health Leaders project at Northwestern. [23:58] Solving versus responding when it comes to problem spaces. [26:46] Ways in which the various design practice communities are starting to come together to share ideas and have conversations about the work. [32:06] Amy asks Dawan to talk about Fluid Hive’s Adapt, Respond, and Evolve experience. [34:03] The value of bringing leaders from many different schools together to talk about the current challenges and to share lessons learned. [35:38] The definition of a service ecosystem. [36:30] Amy talks about Chicago’s Center on Halsted’s LGBTQ service ecosystem. [38:42] Amy recommends looking up the Fogo Island Inn and Zita Cobbs’ Service Design Network conference presentation. [40:47] Books and other resources Amy recommends for learning more about service design. [42:27] Where to find out more about Amy and her work. Links Amy at Northwestern University Amy on LinkedIn Engineering Design Innovation at Northwestern University Zita Cobbs and the Crisis of Belonging Book Recommendation: Service Design: From Insight to Implementation, by Andy Polaine, Lavrans Løvlie, and Ben Reason Book Recommendation: Palaces for the People: How Social Infrastructure Can Help Fight Inequality, Polarization, and the Decline of Civic Life, by Eric Klinenberg Book Recommendation: Small Is Beautiful: Economics as if People Mattered, by E. F. Schumacher Book Recommendation: The Color of Law: A Forgotten History of How Our Government Segregated America, by Richard Rothstein Other Design Thinking 101 Episodes You Might Like Mapping and Service Design + Implementation + Accessibility with Linn Vizard — DT101 E17 Designing Culture at Work + Social Innovation + Necessary Disquiet with Laurie Currie — DT101 E29 Adding System Awareness to System Design to Your Innovation Stack with Julie Guinn — DT101 E43 ________________ Thank you for listening to the show and looking at the show notes. Send your questions, suggestions, and guest ideas to Dawan and the Fluid Hive team. Cheers ~ Dawan Free Download — Design Driven Innovation: Avoid Innovation Traps with These 9 Steps Innovation Smart Start Webinar — Take your innovation projects from frantic to focused!
44 min
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