Being Freelance
Being Freelance
Oct 18, 2020
Focus on where you’re going - Graphic Designer Innocent K Boateng
37 min

Innocent began developing his graphic design skills when he was working in a printing press during high school. He’d watch and learn from a colleague and then practice with YouTube tutorials.

Today Innocent’s studying full-time, in his third year of university in the city of Kumasi, south Ghana, while building a freelance business and an online following on the side.

He chats to Steve about how he’s learned to use YouTube in combination with Fiverr to demonstrate his value and win clients; how he manages the work-life-study balance, and the challenges he faces with accepting payment in Africa, where services like PayPal aren’t supported.


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Who the hell is Steve Folland?

You know how everyone bangs on about how powerful video and audio content can be? Yeah, well Steve helps businesses make it and make the most of it. Find out more at
Track him down on Twitter @sfolland or lay a trail of cake and he'll eventually catch you up.

Why are elections so hard to design well?
Please tell us more about what you like about Wireframe. Tap here and complete our audience survey. The fundamental design feature of a democratic society is a citizen's right to vote. But ensuring that every person is able to vote is not as easy as it seems. Everything from how you design a paper ballot, build an electronic terminal, process a mail-in ballot, engineer a public space for private voting, and so on, brings hundreds of complicated design decisions. We look at how design choices are sometimes at odds with political ones. In this episode: Wireframe producer Dominic Girard and host Khoi Vinh learn why designing for elections is a never-ending challenge. After the 2000 US Presidential Election, voter Andre Fladell sued after a flaw in the design of his ballot caused him to vote for the wrong candidate. Drew Davies of Oxide Design loves trying to bring order to ballot chaos, and has been trying to help the civic design process for nearly twenty years. Designer Whitney Quesenbery at the Center for Civic Design has been leading the charge in all things election design - and continues to support election officials on everything from signage, to electronic machines to mail-in ballots. Meanwhile, Los Angeles County redesigned their voting systems this year. Called the Voter Solutions for All People, it's an ambitious project that updates the county's ballot machines to something modern, electronic, secure and, most importantly, user friendly. Kate Ludicrum and Jon Fox talk about how they helped it come together in time for the California Primary. Read the PDF transcript of this episode Wireframe reveals the stories behind user experience design and how it helps technology fit into our lives. It’s a podcast for UX/UI designers, graphic designers, and the design-curious. Hosted by Khoi Vinh, one of Fast Company’s 100 Most Creative People in Business. Learn more about designing with Adobe XD at
30 min
Design Better Podcast
Design Better Podcast
InVisionApp, Inc
Author Bill Burnett: Designing Your Work Life
In the wake of a worldwide pandemic and economic catastrophe, many of our friends and colleagues in the world of digital product design are fortunate to have kept their jobs, but there have also been many who were not so lucky. We thought it would be timely to bring in an expert who has been using a designer’s mindset to help people reframe their approach to their careers. Bill Burnett, co-author of the bestselling book Designing Your Life, has written a new book called Designing Your Work Life. Bill has been the executive director of the design program at Stanford for 13 years and has also taught one of the most popular elective classes there (which his first book was named from). He and his co-author Dave Evans have taken what they have learned from teaching and running workshops for adults in the midst of a career or life transition to come up with a framework for using tools like curiosity, reframing, radical collaboration, and a bias to action to transform your work life and find the best job for you. In this interview, we speak with Bill about how adopting a designer’s mindset can help you through your current challenges if you’re searching for work. We also chat about how grit and perseverance maps to happiness at work, and how setting aside time for reflection can help you understand what changes you need to make to find a better job (which may even be in your current company). Takeaways: * How setting micro-goals can help you achieve positive change at work. * Why you might think about redesigning and iterating on your role at your current company if you’re unhappy. * What the idea of “generative quitting” is, and why asking the question “What am I doing wrong?” might be a good idea before you decide to quit. Bio Bill Burnett is the co-author of the NYT Best-seller Designing Your Life. He’s also co-director of the Life Design Lab at Stanford University. He’s a designer, educator, and an Adjunct Professor at Stanford University. He’s also the Executive Director of the Design Program where he manages the undergraduate and graduate degree-granting programs and advises 70 -100 students annually.
1 hr 1 min
Digital HR Leaders with David Green
Digital HR Leaders with David Green
David Green
49. What is the Impact of Virtual and Hybrid Working on Innovation? (Interview with Michael Arena)
There should be little doubt that human capital is a firm's greatest asset, however, this isn't enough. Organisations must also ensure that individuals are relationally positioned for success. In other words, bringing in the best people is only part of the solution. Firms must also bring out the best in people and that requires us to more intentionally leverage social capital. Those are not my words, although I wholeheartedly agree with their sentiment, but of Michael Arena, my guest for this week's episode of The Digital HR Leaders podcast. Michael is the author of the brilliant book, Adaptive Space, How General Motors and Other Companies are Positively Disrupting Themselves and Transforming Into Agile Organisations. He is also a faculty member in Penn's Masters in Organisational Dynamics and he is currently the VP for Talent and Development at Amazon Web Services. He is also one of the world's foremost experts on Organisational Network Analysis. In our conversation, Michael and I discuss: * Why social capital is the next frontier for HR and how to measure it through the use of active and passive ONA * Why the pandemic will likely fast forward the future of work by five or ten years * The critical role that social capital plays in generating, incubating and scaling innovation * The potential implications to bridge connections of a shift to virtual and hybrid work environments * Some typical use cases and specific examples of how ONA can be used in relation to understanding collaboration, M&A, research and development, culture and employee wellness * How to ensure ONA initiatives deliver value for the business and the workforce and properly address any concerns on ethics, privacy, and trust * What HR can do to prepare their organisations for an increase in remote and hybrid working This episode is a must listen for anyone interested or involved in Innovation, Culture, People Analytics, Employee Experience and Social Capital. So that is Business Leaders, CHROs and anyone in a Talent Development, People Analytics, D&I or HR Business Partner role. Support for this podcast is brought to you by Panalyt. To learn more, visit
42 min
Marketing Trends
Marketing Trends
Why Your Inbox is the New Newspaper
For years, your favorite cup of coffee and your daily newspaper have been synonymous with each other. But it turns out that that morning routine is just another thing being disrupted by the digital age. Kerel Cooper, the Senior Vice President of LiveIntent, explains it like this: _“More people are waking up in the morning, grabbing a cup of coffee and opening up their inbox. So gone are the days of opening up your door and there's the newspaper on the front step. It's, it's now your inbox. And I think publishers and brands recognize that.”_ So how can brands take control of a consumer’s inbox? And where should they be focusing those efforts to win open rates? Kerel joined Marketing Trends to discuss why email marketing continues to thrive, why content is more important than ever, and the need for marketers to understand why the death of third-party cookies might be a good thing. Main Takeaways: * Time to Level-Up: Content marketing has never been more important. With more and more people at home, every chance you get to reach a customer must be more creative, and it should center around how you are retaining customers, how you are selling products, and how you are educating the marketplace on your products. * Inbox is the Hot New Thing: Email inboxes have steadily replaced newspapers as consumers’ go-to source for early morning information. Marketers who think email marketing is a thing of the past need to shift their focus to how they are connecting with consumers via newsletters. * Gimme that Cookie: As third-party cookies begin to fade away, marketers must start understanding where they are getting their data and how they are utilizing that data. If you have been heavily reliant on third-party data, you need to shift your focus to gathering your own data. The larger your dataset is from a first-party data perspective, the more in control marketers will be of their own destiny. --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at To learn more or subscribe to our weekly newsletter, visit
46 min
Hashtag Authentic - for small businesses, bloggers and online creatives
Hashtag Authentic - for small businesses, bloggers and online creatives
Sara Tasker
Following your curiosity, with Mel Wiggins
Things We Talk About In This Episode: * Multi-layered, multi-hyphenated careers and what to call yourself if you’re asked at a party * Being led by curiosity, the value of deep-dive research, and the joy of starting something new * Mel’s early career in the not-for-profit charity sector, and the turning point she reached that led her to galvanise a group of volunteers and ultimately, to co-create Freedom Acts, a not-for-profit group aimed at ending modern slavery * How pregnancy can be an impetus for both creativity and personal rebellion * Doing something new, how to “be a learner at every stage,” and how to get things done despite feeling totally unqualified * Pivoting careers, self-doubt and self-worth wobbles when it comes to moving from charitable work to for-profit work, the desire to “do good,” and the realisation that roles, and work, can be “both-and” rather than “either-or” * Finding your ‘ideal community’ on Instagram, and building space to make that community part of your offline life * Starting an “accidental business” * Allowing your values to drive your business, or the work you do in the world * The inner work that goes into making peace with charging for your services, skills and time * That women need to have more stakes and autonomy in economics, finance and making money… and that we are to be trusted * Navigating the world of online influence * The concept of being influential as an improvement (what it means to be “improvingly influential”) * Mel’s research into what people consistently find “influential” in both social and personal contexts (three core pillars of intuition, integrity, and impact) * The value of finding and maintaining our own personal boundaries when sharing online * The very human desire to “be seen” - and giving ourselves permission to admit this and pursue itLinks mentioned in this episode: * Mel’s website * Mel’s business, Assembly * Mel on Instagram, @melwiggins * Freedom Acts * Sara’s podcast episode “Using Instagram for Charity Fundraising, with Creating for Good” * Sara’s story in _Stylist_ magazine: “How becoming the breadwinner changed my relationship with my husband” * Tara Mohr (coach and author)
1 hr 20 min
Design Details
Design Details
Marshall Bock, Brian Lovin
375: Reconsidering Consistency
This week, we talk about the tradeoffs and considerations of designing for consistency. In The Sidebar, we share tips and strategies for starting a podcast.Latest VIP Patrons: * Ashish Negi * Alyssa Zhang * Tiffany C Yu * Aleksandra Strączek * Richard Picot * Sam Olendi * Kamil Lafere * Jackie Carr * Joaquin Kunkel * Fabian Valkenberg * Belén Lozano * Ruobing Chen * Ryhan Hassan * Jesse Box * Thomas Bishop * Oscar Newman * David BillThe Sidebar: The Sidebar is an exclusive weekly segment for our Patreon supporters. You can subscribe starting at $1 per month for access to full episodes going forward! Sign up at In this week's Sidebar, we share tips and strategies for starting your own design podcast. We need more!Follow up: * Jay Sowell brought up a great point on Patreon about the current shortcomings and limitations of widgets in the Apple ecosystem. We speculate about their future. * Tobias Gärder tweeted: _After an unexpectedly easy transition to android from forever iphones I actually tried to switch to PC a year ago, nooot as easy, but been on it since. First hard to find hardware that felt good enough (went for Surface Laptop 13") but Windows.. yikes._ * We have more design tricks to save people from themselves: * Divya Tak mentioned a pattern where users have to confirm the name of the thing they are deleting, like when you delete a repository on GitHub. * Havana Nguyen mentioned three: * "Don't show me posts like this" tips on content sites. * "Did you mean today or tomorrow?" helpers for when you set an alarm near midnight. * The simplified "driving mode" players on apps like Audible and Spotify. * Jordan Morgan showed an example of a confirmation toast after a drag and drop interaction. It reminded us of the new iOS 14 pasteboard toast.Main topic: This week we talk about the tradeoffs and considerations when designing for consistency. Specifically, we talk about Google's recent icons redesign and the new Big Sur rounded square shape for app icons. * Nick Keppol dissects the history of app icon shapes on Inspecting Yosemite's Icons. * Google's new logos are bad * Sketch uses transparency in their new Big Sur app icon. * Android supports adaptive icons that allow OEMs to choose between circles, squares, or squircles. * How to build a memory palaceCool Things: * Brian shared Omniverse II, a buck-wild Line Rider track that David Lu created over 11 years. * Marshall shared Good Sudoku, a beautiful and simple sudoku app for iOS and iPadOS.Design Details on the Web: * 📻 We are @designdetailsfm * 🎙 Brian is @brian_lovin * 🎙 Marshall is @marshallbock * 📬 Don't have Twitter? Email us at * 🙌 Support us on Patreon - your support literally makes this show possible. Thank you ❤️ * ❓ Got a question? Ask it on our Listener Questions Hub, and we'll do our best to answer it on the show :) * ⭐️ Enjoying the show? Leave us a review on iTunes Bye bye!
39 min
Resourceful Designer
Resourceful Designer
Mark Des Cotes
Six Steps To Running A Design Business From Home - RD239
Do you have what it takes to run a design business from home? If there’s one positive takeaway from the 2020 Pandemic, it’s that a lot of people got to experience what it’s like to work from home. Some realized right away that it’s not for them. They need people around them and an office environment to be productive. In contrast, others got a taste of what being a home-based business owner is like. And they like it. But to run a design business from home, full-time, permanently, you need to know what you’re getting into. Some designers think that working from home is an easy life and that once you set up your design business, new clients and projects will just flow in. But it doesn’t work that way. This is not Field Of Dreams. Just building it does not guarantee they will come. Running a successful design business takes more than design skills. For your design business to succeed, you need solid skills in business development, lead generation, marketing, communication, leadership to work with your team, and of course, sales. Being a designer and owning a design business are two completely different things. So how do you make the most of it? How do you set yourself up for success? How do you ensure that you can sustain this lifestyle long term? The answer–you need to plan. How does that saying go? “By failing to prepare, you’re preparing to fail.” So prepare yourself. Because chances are, it’s going to be a rocky start. Step 1: Create an environment you’re comfortable in. The first step in feeling like you’re running a home-based business is to treat your working space as your business office. Having a place in your dwelling where you can transition from home life to business life is key. If you have a separate room that you can designate as your office, all the better. But if that’s not the case, pick a corner and set it up to be your working environment. Get yourself a good office chair and set up your computer so that it’s ergonomically comfortable to work at. Then fill the space with everything you need to work productively. The more your environment feels like your “working space,” the more productive you’ll be. Step 2: Keep your overhead to a minimum. Everyone dreams of making big bucks and living the dream. But that’s not the way you should be thinking. Remember, it’s not how much money you make that’s important, but how much of the money you keep and what you do with that money, especially at the start. Even though a good office chair is important, don’t spend $1000 on one if you don’t have the money to invest yet. Keeping your overhead low is important. You want to keep your expenses to a minimum to benefit more from the money you make designing. A wise man once said you could save 100% of your money by choosing not to buy something. So even though I’m a proponent for things such as lifetime deals. It’s only a deal if you can afford it and if you’re going to get enough use from it to cover the cost of the deal. Especially when you’re just starting, be careful what you spend. Step 3: Work on your business, not in your business. One of the biggest mistakes freelance designers make is focusing all their time and energy on the projects they do for their clients. Yes, you want to give 100% to your clients. But that 100% doesn’t have to mean all of your time. There’s a big difference between working in your business and working on your business. You must make time to work on aspects of your business as well. Like finances, to make sure you’re keeping your overhead low and doing the most with the money you’re earning. Then there are marketing plans to figure out how you’re going to reach out to new clients. There are also processes and systems you need to develop for your business to succeed, like how you will communicate with your clients and your team? How are you going to organize all the assets you acquire? Don’t forget your goals. Goals are your destination. Where you want to be a year, two years, 5 years from now. Without goals, you have no way to measure your success. Just because you’re an office of one, making money from the few clients you have, don’t think you can avoid treating what you do as a business. And for any business to succeed, it needs to evolve with the times. So make time to work on your business, and not just in your business. Step 4: Be proud of your home-based business. Never shy away from the fact that you are working from home. There was a time when working from home was looked down upon. But not anymore. It’s the end of 2020, and if there’s anything this year has taught us, is that working from home is a viable option. It no longer has the negative stigma it once had. In fact, many people will be envious when you say you’re working from home. Take the attitude that you are working from home, not working at home. There’s a difference. You are running a business, just like every brick and mortar business out there. It just so happens that your business is situated in the same location you call home. Step 5: Look the part. Just because you’re working from home is not an excuse to be unprofessional. How you present yourself and your business is vitally important to your success. I’m a T-Shirt and jeans kind of guy, but any time I meet with a client, either in person or virtually, I make sure to dress up, shave and look presentable. If you present yourself as a starving artist, your clients won’t take you seriously. If you need an actual business environment to meet with clients, look into daily office or conference room rentals at local co-working spaces. Looking professional also applies to your visual brand. Your logo, your website, your social media, etc. You’re a designer; I shouldn’t have to tell you the importance a good brand can have on a business. The same applies to you. Step 6: Be honest with yourself. All of this may be well and good, but you have to be honest with yourself before you get too far down this path. Not everyone is suited to working from home. Nobody knows you better than yourself. Do you have the work habits required to do this all alone? Do you have the discipline to work unsupervised and not be distracted by the things around you? Can you remain happy and motivated after doing this for a long time? Are you capable of dealing with the isolation of being alone every day? This last one is important. Isolation can lead to depression, which can lead to poor working habits and bad business decisions. Which, if left unchecked, can result in a failed business. Find something to help with isolation. Join groups and communities to help combat isolation. The Resourceful Designer Community is a great place for this. Or find local groups where you can interact in person. Not only will these activities aid your social mindset, but they can also enhance your business and quality of life significantly. Think about it before you try it. So there you have it, six steps to running a business from home. If you’ve already taken the plunge and are currently running a home-based design business, make sure you have everything in place to ensure your success. Remember, A goal without a plan is just a wish. And the last time I checked, wishes don’t put food on the table. How much thought have you given to working from home? Let me know by leaving a comment for this episode. Tip of the week Chrome Application Shortcuts A convenient way to turn a website into a desktop application is by using Chrome Applications Shortcuts. This is especially useful for browser-based tools such as invoicing/bookkeeping and Customer and Project Management Software. Instead of searching through dozens of open browser tabs for the right one, create an application shortcut and treat the webpage as a desktop application. To create a Chrome Application Shortcut, open the website, you would like to turn into an applicat…
23 min
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