Being Freelance
Being Freelance
Aug 16, 2020
Bonus episode: Live Q&A with John Espirian (LinkedIn, content marketing and personal branding)
Play episode · 34 min

Previous podcast guest John Espirian (friend of the show), joined us for a Live Q&A in the Being Freelance community in May.

John is widely known for his “Relentlessly Helpful” approach and he was indeed very generous during this chat. As a content marketing expert and self-confessed LinkedIn nerd, John answered questions from the community around building a personal brand, making quality connections on LinkedIn, and finding ways to do more with the content you’ve already spent time and energy creating.

John’s book, Content DNA, contains a handful of building blocks that will help you define the unique “shape” of your business and then build an online presence around it. It’s available now.

Huge thanks to John for his time and generosity!

User Defenders: UX Design and Personal Growth
User Defenders: UX Design and Personal Growth
Jason Ogle
074: Designers, Mind Your Business with Pek Pongpaet
Pek Pongpaet teaches us how to be business-minded designers. He reveals how designers with business knowledge and more tools in their tool belt will get hired more often than ones without and with less. He shows us how to get a seat at the table while challenging us to count the costs of actually having one. He motivates us to measure and quantify our designs. He also inspires us to get out of our comfort zones and talk to other disciplines and become consumers of information in the area(s) we desire growth in. * Why Should We Listen to Pek? (05:04) * Why Should Designers Understand Business More? (7:07) * How Do I Begin to Care More About Business? (11:05) * How Do I Learn More About the Business Model? Who Do I Talk To? (14:22) * How Can Designers Influence Product/Business Strategy and Quantify Their Work? (16:52) * How Do I Know That Something I Designed Achieved Its Business Goal? (20:18) * What Do You Look For In a Designer When Hiring? (24:50) * Why You Should be Best Friends with Your Analytics Person/Team (26:20) * How Can Designers do a Better Job Communicating the Business Value of Design to Non-Believing Stakeholders? (30:21) * How Does a Designer Get a Seat at the Round Table? (33:29) * What's Your Best Advice for Designers Wanting to Grow in Business Side of Design? (40:45) * Best Way to Connect and Keep Up? (45:45) Check out the detailed show notes including mentioned links, transcript and Cesar Lemus’s astonishing superhero artwork at userdefenders.com/074 This episode is made possible by WhiteHatJunior.com: the world’s best one on one coding classes for kids between the ages of 6 and 14. WhiteHatJunior's unique teaching methodology makes it easy to absorb tough concepts because the teacher is able to focus completely on one student. Give it a shot: go to userdefenders.com/whj to book a free coding class to see for yourself just how easy it is for your child to learn coding!
53 min
Design Details
Design Details
Spec
370: Designing for One Hand
This week, we discuss the tradeoffs and challenges of designing interfaces for one-handed use. In The Sidebar, we talk about strategies for collaborating effectively with brand and product design.Golden Ratio Patrons: Float Float has been a lifeline for teams working remotely in 2020. With float you can send your team their work schedule (daily or weekly) via Slack or email, and keep them in the loop of any changes to their tasks and projects with live notifications. You can also let your team know where you're working from with Float's scheduled status. Working from the lake house next week? Add it in Float to let your team know, ahead of time! Learn more at float.com/designdetails. CuriosityStream Learn about any topic with CuriosityStream; the first on-demand documentary streaming service. There is always something new to learn about with thousands of award-winning documentaries on Technology, History, Nature, Food, Science, Travel, and more! Can’t decide what to watch? Try CuriosityStream’s new feature, ON NOW, to watch a continuous stream of the best documentaries. Get an entire year of streaming for just $14.99 when you sign up at curiositystream.com/design.Latest VIP Patrons: * Andrea Molnar * Aaron Burkhart * Dominic Holmes * Altay Aydemir * Austin Schafer * Pfutz * Mable WongThe Sidebar: The Sidebar is an exclusive weekly segment for our Patreon supporters. You can subscribe starting at $1 per month for access to full episodes going forward! Sign up at https://patreon.com/designdetails. In this week's Sidebar, we talk about how to effectively collaborate between brand and product design. * MKBHD discusses MagSafe * Read more about Apple's breathing light * Stacy Holmstead asked about how to get The Sidebar and full Patron episodes in one feed - you can! Grab the RSS feed from our Patreon home page and paste it into any podcast app (we recommend Pocket Casts). * Stewart Scott-Curran wrote a Twitter thread outlining how they redesigned Loom as a unified brand and product design team.Follow up: * Nectar by Joji continues to be on repeat. * A reminder about our work journaling episode. * Ya'll have pushed the first PRs to edit our transcripts! Check out the tweet and the code.Main topic: vinnie329 asks on our GitHub: _I would love to get both your takes on the one-hand myth that a lot of designers seem to buy-in to when designing for mobile. The myth suggests that all people use one hand to interact with their phones and so interfaces should be designed accordingly. This may have been true on the early smartphones which were smaller and where apps tended to be simpler. However, with devices getting bigger and heavier it seems like people use both hands for more complex, high-stakes tasks (buying something) and one hand for simple, low-stakes tasks (scrolling through a feed). Is this what you guys have found to be true? And is there any recent research around how people use their hands to interact with their phones?_ * Luke W. writes about designing for large screen smartphones. * Read the Material spec for bottom app bars. * Things and Halide have great bottom oriented UIs.Cool Things: * Brian shared Loom, a fantastic little tool for quickly recording and sharing presentations to the cloud. * Kap is still great. * mmhmm looks neat, too. * And we <3 Descript * Marshall shared Cracking the Cryptic, a YouTube channel that gets real nerdy about sudoku. But trust us, these videos are amazing. Start with this one.Design Details on the Web: * 📻 We are @designdetailsfm * 🎙 Brian is @brian_lovin * 🎙 Marshall is @marshallbock * 📬 Don't have Twitter? Email us at designdetailsfm@gmail.com * 🙌 Support us on Patreon - your support literally makes this show possible. Thank you ❤️ * ❓ Got a question? Ask it on our Listener Questions Hub, and we'll do our best to answer it on the show :) * ⭐️ Enjoying the show? Leave us a review on iTunes Arrivederci! P.S. Gorlami
33 min
Social Pros Podcast
Social Pros Podcast
Jay Baer and Convince & Convert
How to Master Facebook Ads and Messenger Bots
Amanda Robinson, the Founder of The Digital Gal, joins the Social Pros Podcast to discuss her new book, “Ultimate Guide to Social Media Marketing,” and the power of messenger chatbots, and why more businesses need to embrace this incredible technology. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Everyone has a superpower. You could be a master on Instagram, a LinkedIn expert, or a pro at social media marketing. Whatever your superpower is, you need to find it and leverage it. However, although your powers may reside with one social platform, you need to know what’s going on around you. Amanda Robinson, the Founder of The Digital Gal, suggests that every social pro must identify their superpower and then strive to understand other platforms. If you just operate in your lane, you won’t be prepared to handle something unexpected up ahead. In this episode, we talk to Amanda, The Digital Gal herself, about her new book, “Ultimate Guide to Social Media Marketing,” and how to use Facebook ads and messenger bots for maximum results. Many people misconstrue messenger bots to be invasive and problematic. According to Amanda, that’s not what a messenger bot is at all – “A messenger bot is about giving - giving back to people, giving value, giving a better experience, & giving faster information.” In This Episode: * 04:16 – The challenges of writing a book about social media * 06:24 – Why you need to find your social media superpower while having general knowledge about other platforms * 09:47 – What people are doing wrong on social media * 13:59 – What messenger marketing chatbots are and what you need to know about them * 21:59 – How to manage messenger marketing chatbots * 26:02 – How to measure the performance of chatbots * 30:58 – How to convince others about the value and importance of chatbots * 33:30 – How Amanda’s workshop students differ from those that came before Resources * Get the new State of Marketing report for free from Salesforce * Find out more about the community at SocialMedia.org with a special form for Social Pros listeners * Learn more about The Digital Gal * Read “Ultimate Guide to Social Media Marketing” Visit SocialPros.com for more insights from your favorite social media marketers.
46 min
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