Being Freelance
Being Freelance
Jul 19, 2020
Survival skills - Copywriter and Author Sarah Townsend
Play episode · 39 min

Sarah’s been freelance for more than twenty years now and she says it’s taken her “a damn long time” to get to where she is. She’s gone from saying yes to everything and trying to do it all herself - including raising two children as a single parent - to taking herself seriously as a business owner and finding boundaries, balance and a way to do more than just survive.

These days, after turning fifty, Sarah gives herself Fridays off and outsources the jobs she doesn’t enjoy. She works from the gym (when we’re not in lockdown), where she breaks up her day with exercise and feels energised by the buzz of people around her.

In her book, Survival Skills for Freelancers, released recently in June 2020, Sarah shares the biggest lessons she’s learnt about working for yourself without burning out.

The book has been voted as the next Being Freelance Book Club read for summer 2020, so come and join us in the community to read along.


This episode of the Being Freelance podcast is supported by Gold Stag Accounts.

Plain talking, friendly, freelance accountants. Masters of Xero, FreeAgent and Quickbooks, they love to help freelancers get their finances sorted.

Set up a free chat today at

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Design Details
Design Details
369: Shallow Design Culture
This week, we talk about the shallow parts of design culture, where superficial work tends to generate far more attention and praise. We dig into potential solutions for this, too. In The Sidebar, we recap and share our spicy takes on the iPhone 12, iPhone 12 Pro, and HomePod mini.Golden Ratio Patrons: Float Float has been a lifeline for teams working remotely in 2020. With float you can send your team their work schedule (daily or weekly) via Slack or email, and keep them in the loop of any changes to their tasks and projects with live notifications. You can also let your team know where you're working from with Float's scheduled status. Working from the lake house next week? Add it in Float to let your team know, ahead of time! Learn more at CuriosityStream Learn about any topic with CuriosityStream; the first on-demand documentary streaming service. There is always something new to learn about with thousands of award-winning documentaries on Technology, History, Nature, Food, Science, Travel, and more! Can’t decide what to watch? Try CuriosityStream’s new feature, ON NOW, to watch a continuous stream of the best documentaries. Get an entire year of streaming for just $14.99 when you sign up at VIP Patrons: * Jorne * J * Braden Sweeten * Alterrique IngramThe Sidebar: The Sidebar is an exclusive weekly segment for our Patreon supporters. You can subscribe starting at $1 per month for access to full episodes going forward! Sign up at In this week's Sidebar, we recap and share our spicy takes on the Apple Event, iPhone 12, and HomePod mini. * EverythingApplePro * Brandon Butch * zollotech * HomePod mini * iPhone 12 * iPhone 12 ProFollow up: * Gavin Nelson asked: "How does everyone organize their product design Figma files?" * Brian's current approach is a file per release, a page per feature. * Transcripts are going to live on our Design Details repository - we appreciate any and all contributions! We'll be pulling these onto the site in the future. * The first transcript is here, let us know how this works for now!Tweets: * Marvin Messenzehl has been work journaling, glad to hear it's working!Main topic: Daniel Burka tweeted: _The current culture of design is weird:_ _"I designed an icon with a gradient fill" ... everyone loses their shit 🎉_ _"I wrote a book explaining a design process" ... polite clapping 👏_ _"We spent three years designing a voting system used by millions" ... crickets 🦗_ We discuss what designers can do to generate more excitement about larger, more systemic projects on social media.Cool Things: * Brian shared TheLazyPeon, a YouTube channel dedicated to everything MMORPG. If you're a fan of the genre, you might find something new here. * Marshall shared Nectar, a new album from Joji. It's currently on repeat for both of us.Design Details on the Web: * 📻 We are @designdetailsfm * 🎙 Brian is @brian_lovin * 🎙 Marshall is @marshallbock * 📬 Don't have Twitter? Email us at * 🙌 Support us on Patreon - your support literally makes this show possible. Thank you ❤️ * ❓ Got a question? Ask it on our Listener Questions Hub, and we'll do our best to answer it on the show :) * ⭐️ Enjoying the show? Leave us a review on iTunes Hasta la vista!
23 min
UI Breakfast: UI/UX Design and Product Strategy
UI Breakfast: UI/UX Design and Product Strategy
Jane Portman
Episode 193: Designing for Tablets with Mark McGranaghan
How different are tablet interfaces to those of phones and desktops? And what makes a tablet-based app fully functional and worth building? Our guest today is Mark McGranaghan, founding partner at Muse Software and principal investigator at Ink & Switch. You’ll hear Mark’s angle on tablet interface design, industrial research, user onboarding, as well as his advice on building tools for thought. _Podcast feed:_ subscribe to in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show Notes * Muse — Mark’s product * Ink & Switch — Mark’s industrial research lab focusing on creativity & productivity * Productivity articles by Shawn Blanc * Onboarding with Jane Portman — a Metamuse podcast episode * Milanote — tool for organizing creative projects * Notion, Roam — modern tools for thought * Procreate — a digital illustration app for the iPad * Microsoft Research — a great entryway to academic research on tablets * — Mark’s website * Find Mark on LinkedIn and TwitterToday’s Sponsor This episode is brought to you by Hover — the domain name registrar that helps you brand your next big creative idea. With Hover, you can register a domain name for your design portfolio or creative business, choosing from over 300 domain name extensions. Find your next catchy domain name at _Interested in sponsoring an episode?_ Learn more here.Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
31 min
Why are elections so hard to design well?
Please tell us more about what you like about Wireframe. Tap here and complete our audience survey. The fundamental design feature of a democratic society is a citizen's right to vote. But ensuring that every person is able to vote is not as easy as it seems. Everything from how you design a paper ballot, build an electronic terminal, process a mail-in ballot, engineer a public space for private voting, and so on, brings hundreds of complicated design decisions. We look at how design choices are sometimes at odds with political ones. In this episode: Wireframe producer Dominic Girard and host Khoi Vinh learn why designing for elections is a never-ending challenge. After the 2000 US Presidential Election, voter Andre Fladell sued after a flaw in the design of his ballot caused him to vote for the wrong candidate. Drew Davies of Oxide Design loves trying to bring order to ballot chaos, and has been trying to help the civic design process for nearly twenty years. Designer Whitney Quesenbery at the Center for Civic Design has been leading the charge in all things election design - and continues to support election officials on everything from signage, to electronic machines to mail-in ballots. Meanwhile, Los Angeles County redesigned their voting systems this year. Called the Voter Solutions for All People, it's an ambitious project that updates the county's ballot machines to something modern, electronic, secure and, most importantly, user friendly. Kate Ludicrum and Jon Fox talk about how they helped it come together in time for the California Primary. Read the PDF transcript of this episode Wireframe reveals the stories behind user experience design and how it helps technology fit into our lives. It’s a podcast for UX/UI designers, graphic designers, and the design-curious. Hosted by Khoi Vinh, one of Fast Company’s 100 Most Creative People in Business. Learn more about designing with Adobe XD at
30 min
This is HCD - Human Centered Design Podcast
This is HCD - Human Centered Design Podcast
This is HCD
Marc Stickdorn on Doing Design 'Journey Map Operations'
Welcome to the Doing Design podcast on This is HCD. Hosted by all the worlds best live design and innovation trainers at -  The Doing Design podcast focusses on all the behind the scenes things related to actually DOING Innovation and Design, such as Design Research, Facilitation, Prototyping, Visualisation - and a great sounding board for industries like Service Design, UX, Content Design and Product Management -  In this episode, you’ll hear from myself and Marc Stickdorn author of 'This is Service Design Thinking' and 'This is Service Design Doing' and trainer at This is Doing - We chat about how almost all projects in an organisation impact cx and ex. We speak about how to get an overview of all projects going on across the different teams and departments that impact those experiences. We dive into the back story of Journey Map Operations, Marc's new approach using journey maps as a visual management tool - something that I believe is an amazing framework that can really really help organisations and teams ‘move the dial’ I love chatting with Marc, and as we mention at the top of the episode, has been on This is HCD, now 4-times! But the good news is with Doing Design, you’ll hear much more from Marc in an on-going basis, chatting more around the complexities of Doing Design. Let’s get into it. View Marc's upcoming courses Learn more about This is Doing Become a Premium Member: See for privacy information.
26 min
Design Thinking 101
Design Thinking 101
Dawan Stanford
Critical and Emancipatory Design Thinking with Lesley-Ann Noel — DT101 E57
Dr. Lesley-Ann Noel is the Associate Director for Design Thinking for Social Impact and a professor of practice at Tulane University, and an Afro-Caribbean designer who focuses on critical emancipatory design thinking. We talk about power issues and design, participatory design, working with community partners, teaching design, thinking in ways that help students reflect on difference, and the Designer's Critical Alphabet. Show Summary Lesley’s passion for design started in middle school, and by the time she graduated from high school, she was looking for a place to continue her design studies. She ended up in Brazil, where she spent a year studying graphic design and five years in industrial design before returning to Trinidad, where she worked as a design consultant and taught at the University of the West Indies. After coming to the U.S. to get her Ph.D. at North Carolina State University, she spent a year teaching at Stanford’s d.School before moving on to her current position at Tulane University. Lesley talks about the importance of positionality and identity in her work, and how her classes and coursework have changed in response to the events of 2020, including the current COVID-19 health crisis. We learn how and why Lesley created the Designer’s Critical Alphabet, and what she hopes the cards will do for people who use them. Listen in to learn more about: * How power and identity influence design * Making design more inclusive with communities and stakeholders — designing with, not designing for * How design thinking can be used to give marginalized populations a voice and a seat at the table * The changes and adaptations Lesley is making to her classes in response to COVID-19 * The Designer’s Critical Alphabet Our Guest’s Bio Dr. Lesley-Ann Noel Is Afro-Trinidadian design educator, based in New Orleans. She practices design through emancipatory, critical and anti-hegemonic lenses, focusing on equity, social justice and the experiences of people who are often excluded from design research. She also attempts to promote greater critical awareness among designers and design students by introducing critical theory concepts and vocabulary into the design studio e.g. through The Designer’s Critical Alphabet. Her research also highlights the work of designers outside of Europe and North America as an act of decolonizing design. Her identity is shaped by her ethnic background as an Afro-Trinidadian; her experience as a daughter, sister and mother; and her lived experiences in Trinidad and Tobago, Brazil, Tanzania, Uganda and the USA. Show Highlights [01:28] Lesley shares her path into design. [02:05] Her time in Brazil. [02:35] Returning to Trinidad and working as a design consultant and university professor. [03:27] Coming to the U.S. for her Ph.D. [04:40] How her life experiences have strongly influenced her work. [05:11] Her interest in indigenous cultures and looking at different points of view. [05:57] Her Design Research Society group’s focus on gathering design stories from Africa, Asia, Latin America, and the Caribbean. [06:55] Lesley talks about how she teaches design thinking by starting with “who we are” and talking about positionality and identity. [08:01] How the focus on identity and positionality changes the way Lesley and her students approach design. [09:33] The importance of getting the stakeholders involved in the process. [10:43] The way Lesley is using design thinking to amplify and reflect the voices of those often left unheard. [11:33] Shifting the power from the university to the community, and letting community partners take the lead. [12:40] Lesley talks more about the experiences and challenges of exploring identity and power in the classroom. [15:21] Ways Lesley is working to ensure her students are aware of the agency and power of the communities they are working with. [16:08] Ensuring the learning and information is flowing in both directions. [17:05] How 2020’s current events are affecting her teaching and classes. [19:08] The rewards of watching students grow their confidence and skills as designers. [20:25] Lesley describes her classes and the academic culture shock some students have when they first get started. [22:57] How Lesley uses unique creative challenges to help students tap into their ability to reflect, think, and design. [23:31] The “design a game” challenge. [24:27] The “create a recipe” challenge. [25:11] Lesley has students redesign a design thinking format and design their own framework. [27:02] What Lesley is doing to adapt her classes and coursework to the new realities of the COVID-19 crisis. [29:43] Remote work pushes the need to create activities for relationship building and allocate enough time for them. [32:16] Being intentional about relationship building. [33:47] Designer’s Critical Alphabet card deck overview. [34:23] The Designer’s Critical Alphabet’s purpose is to help designers look at a project with different lenses and perspectives. [34:43] Lesley discusses a couple of the cards in depth. [36:33] The Designer’s Critical Alphabet is a way for designers to learn and develop critical theory and vocabulary. [37:19] Lesley’s students use the cards to learn new vocabulary, theories, and ideas. [39:00] The Designer’s Critical Alphabets humble beginnings as a small side project. [40:10] How Lesley’s viral LinkedIn post in June 2020 brought the Designer’s Critical Alphabet deck to a larger audience. [42:23] Lesley’s one fear about the cards. [44:26] The two things Lesley hopes the cards will encourage people to do. [46:04] How to learn more about Lesley and her work. Links Dr. Noel on Twitter Dr. Noel on LinkedIn Dr. Noel’s website Dr. Noel on Tulane University’s website A Designer’s Critical Alphabet Cards “Teaching and Learning Design Thinking through a Critical Lens at a Primary School in Rural Trinidad and Tobago” Dr. Noel’s work with emancipatory research and design thinking CAE research conference call with Dr. Noel as she presents her research/processes in the field of critical design thinking with an emphasis on emancipatory process. Other Design Thinking 101 Episodes You Might Like How to Learn Design Thinking + Design Thinking Pedagogy with Julie Schell — DT101 E15 Design Thinking + Learning Science with Adam Royalty — DT101 E18 Rethinking Service Design + Student Projects + Community Systems with Amy O’Keefe — DT101 E56 ________________ Thank you for listening to the show and looking at the show notes. Send your questions, suggestions, and guest ideas to Dawan and the Fluid Hive team. Cheers ~ Dawan Free Download — Design Driven Innovation: Avoid Innovation Traps with These 9 Steps Innovation Smart Start Webinar — Take your innovation projects from frantic to focused!
49 min
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