Mar 22, 2023
139: Building trust when selling at early-stage companies (Miles Kane, VP, Sales @ Tenderly)
FOUR ACTIONABLE TAKEAWAYS
Grow your existing pipeline 50% by asking for referrals.
Use these 3 common PLG (product-led growth) triggers to engage freemium users: sign-ups, increased usages, and multiple users on one account.
Don’t immediately sell your roadmap. Instead, find customers who are 80% aligned with the vision and use the roadmap to bridge the 20%.
If you’re selling early-stage, focus on the early adopters / innovative buyers.
PATH TO PRESIDENT’S CLUB
VP, Sales @ Tenderly
Director, Enterprise Sales @ Drift
VP, Sales @ Altocloud | Acquired by Genesys
Director, Sales @ SmartBear
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Prospecting: Email Templates
UserGems’ Job Change Sequence
Gong’s Hyper-Persuasive Email Templates
Lavender’s Sales Email Frameworks
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Outreach’s Sequence & Snippets to Create & Close
Woodpecker’s Email Substance & Deliverability Guide
Orum’s 500 Free Dials
Discovery
Wingman’s In-App Objection Handling Battlecards
Sales Process
Accord’s Mutual Action Plan Template
Dooly’s Pre-Meeting Prep Template
Prolifiq’s Multithreading Playbook
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