Setting Your SEO Strategy -- Cassie Dell // Searchmetrics
8 min

Welcome back to SEO Workflow Week with Cassie Dell, Client Success Manager for Searchmetrics. Yesterday Cassie and I discussed how to do your research and assess your business, your metrics, your customers, and your keywords. Today we'll be discussing setting your SEO, communicating it, and getting buy-in from the organization.

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Today in Digital Marketing
Today in Digital Marketing
Tod Maffin
Everything Went to Hell Today and It’s All Amazon’s Fault
There’s a reason your favourite web tool was down today — and you can blame Amazon for it. Pinterest is going into the educational events business. And Twitter might take away your blue checkmark. *➡ Join our free Slack community!* *TodayInDigital.com/slack* ( http://todayindigital.com/slack ) *➡ Watch me produce this live at* *twitch.tv/todmaffin* ( https://www.twitch.tv/todmaffin ) *(about 12-3 PT weekdays)* *HELP SPREAD THE WORD:* ----------------------- * Tweet It: bit.ly/tweet-tidm ( http://bit.ly/tweet-tidm ) to preview a tweet you can publish * Review Us: RateThisPodcast.com/today ( http://ratethispodcast.com/today ) *ABOUT THE PODCAST:* -------------------- * Advertising: RedCircle.com/brands ( https://redcircle.com/brands ) and TodayInDigital.com/ads ( http://todayindigital.com/ads ) * Classified Ads: TodayInDigital.com/classifieds ( https://todayindigital.com/classifieds ) * Leave a voicemail at TodayInDigital.com/voicemail ( http://todayindigital.com/voicemail ) * Transcripts: See each episode at TodayInDigital.com ( http://todayindigital.com ) * Source links and full transcripts: TodayInDigital.com ( http://todayindigital.com ) * Email list: TodayInDigital.com/email ( http://todayindigital.com/email ) * Theme music: Mark Blevis ( http://markblevis.com/ ) (all other music licensed by Source Audio) *TOD’S SOCIAL MEDIA:* --------------------- * Twitter: twitter.com/todmaffin ( http://twitter.com/todmaffin ) * LinkedIn: linkedin.com/in/todmaffin ( http://linkedin.com/in/todmaffin ) * Tod’s agency: engageQ.com ( http://engageq.com ) * TikTok: /tiktok.com/@todmaffin ( http://tiktok.com/@todmaffin ) * Twitch: twitch.tv/todmaffin ( http://twitch.tv/todmaffin ) (game livestreaming) *Today in Digital Marketing is produced by* *engageQ.com* ( http://engageq.com ) **
6 min
Youpreneur FM Podcast
Youpreneur FM Podcast
Chris Ducker
The 30-Day Momentum Checklist
As entrepreneurs, we all have moments where we may lack momentum to get things done, and don’t worry, it’s completely normal to feel like this from time to time. There are many things that contribute to slowing down our momentum, but there are a few things we can do to prevent this from happening. In this episode, I deep dive into the 30-day momentum checklist that I swear by doing every day to ensure I prevent those periods of feeling unmotivated as much as I possibly can. Tune in to find out how you can begin implementing these key strategies to your daily routine! Episode Timestamps [07:11] - Identify your non-negotiables [07:41] - Lean into things that have been working [08:30] - How bad do you want to make it work [09:47] - Consider where the lack of momentum is coming from Essential Learning Points From This Episode Every entrepreneur should have a set of non-negotiables Double down on things that have been working well for your business Think about what you need to do in order to achieve your goals Identify why you may have the lack of momentum to do certain tasks Important Links & Mentions From This Episode  https://www.youpreneur.com/incubator (Join the Youpreneur Incubator Coaching Group for 2021!) https://www.virtualfreedombook.com/ (Pick up Chris’ first bestselling book, Virtual Freedom) https://riseoftheyoupreneur.com/ (Pick up Chris’ second bestselling book, Rise of the Youpreneur) https://www.youpreneuracademy.com (Join the Youpreneur Academy today) http://youpreneurhub.com (Join the Youpreneur Hub Facebook Group)  http://youtube.com/chrisducker (Subscribe to Chris’ YouTube channel) https://www.youpreneur.com/podcast (Browse the Youpreneur FM Podcast Archive) https://youpreneur.com/personal-branding-roadmap-download/ (Download your FREE copy of the Personal Branding Roadmap) https://youpreneur.com/freecourse (Check out our FREE video course on YouTube!)   Thank you for tuning in!  There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page. Also, kindly consider taking the 60-seconds it takes to https://www.chrisducker.com/itunes (leave an honest review and rating for the podcast on iTunes), they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.
14 min
The Art of Online Business
The Art of Online Business
Rick Mulready
8 Must-Read Business and Mindset Books
Are you looking for a simple way to work on your mindset? Nothing beats a good book, right? I want to share with you eight business and mindset books that have completely changed my life. I know that’s a bold statement, but it’s true. I get asked all the time what books I recommend, so I wanted to take some time to tell you not only what books I recommend, but why I recommend them so highly. As you know, I believe that 80% of the success in your online business is mindset. These books have helped me to do the mindset work behind the scenes. On Today’s Show You’ll Learn: * The importance of mindset * How you can act like you’ve already achieved your goals * My eight book recommendations * Why I’m always looking for mindset books * The value of understanding your money mindset and where it came from * Why we have to let go of control * How giving to others will help you to achieve your goals I love hearing your recommendations too, so if you have any books in mind that you think should have made this list, I’d love for you to share them over in our Facebook group. If you’re not already in there, you can join the group now at www.rickmulready.com/group. You can see a list of all the books I mentioned today over on my brand new website at the bottom of the about page. Just go to www.rickmulready.com/about and scroll all the way down! Links & Resources Mentioned in this Episode: www.rickmulready.com/group www.rickmulready.com/about Full show notes available at www.rickmulready.com/445
34 min
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Jason Swenk
How to Build a Great Agency Instead of Just a Big One
Have you ever felt embarrassed by the size of your agency? Do you think success is wrongfully tied to the size of your team? Have you been worried about how the current economy is affecting your business and your clients? Change is a painful part of growing, but it's one of the best teachers when you're looking to build a great agency, not just a big agency. In this episode, we'll cover: * How to move forward during an economic crisis. * Why your ego could be holding your agency back. * Why fast growth isn't the best solution. I talked to Mark DiMassimo, Chief Creative at DiMassimo Goldstein, an agency he founded in New York in 1996. In the early years of the agency, Mark hit the ground running. By 1997, DiMassimo Goldstein was the fasted growing agency around. Within a couple of years, the agency had offices in San Francisco, and New York, and Mark was featured on the cover of a magazine. And then the dot com bust hit, forcing him to take his staff down from a peak of 114 to 30. Mark shares the way he learned that a big agency team doesn't always correlate to the agency's level of success. How to Move Forward During Economic Crisis "One of the most important things I learned is what a pleasure and an honor it is to do this business. What a pleasure and an honor it is to be able to think, dream, learn from great business leaders, daydream, write, have visions, have a chance to get visions produced to work," Mark said. Even though the industry pain points of deadlines, uncertainty, competition, he still feels a little sheepish calling it work. Mark has had the unfortunate experience of letting dozens of good employees go and yet he says those difficult times are all the more reason to do what needs to be done to help the business survive them. You loved the agency when you started it and when you started to grow it. The challenge is continuing to love it and carrying over that sense of pride you have even during the dark times. Why Your Ego Could Be Holding Your Agency Back Have you noticed that agencies are judged by the size of their team? But judging success level by size isn't accurate. After the dot com bust, Mark found himself in therapy and learning to meditate. He learned to leverage his skills to take advantage of any skill he could use to help ally the vision he had of his agency with where he was. One of the lessons he learned during this phase of his life and his agency was his ego only really matters to him. "People don't really care. They care about you as a person, but they don't care if you grew and sold your agency. They don't care if you didn't." Letting go of your ego and the need to feed your ego by growing your agency whether you need to or not helps you gain freedom. And that freedom allows you to make your agency into what you want it to be. Letting go of your ego is also important during your agency's tough times. Having the ability to reach out to others for advice, without worrying about what they might think another tool for achieving your vision. Why Fast Growth Isn't the Best Solution Change is what makes us necessary, Mark says. Dealing with the way change impacts clients is probably one of the reasons you started an agency. Mark says it is equally important to be upfront with your clients when you're dealing with changes within your agency. Because your clients are in the world of business, they understand the need to be lean and focused. While creating a solution to whatever problem your agency is struggling with, communication and transparency go a long way in building goodwill with your clients. The best solutions generally have one main ingredient: time. Mark learned the hard lesson that fast growth is not good growth. No business can really be successful running on high speed forever. If you're growing too fast, you likely haven't come up with contingencies if the industry inevitably changes. And if you're currently in the midst of a changing industry and only now trying to chart a path to the future, you will not have it perfectly figured out right away. But you can certainly have fun while you figure it out. Struggling to maintain consistent project work and revenue streams? Check out SharpSpring. They’ve built a low-cost, comprehensive marketing, and sales platform. SharpSpring helps agencies increase their margins and build consistent monthly recurring revenue. For a limited time, you can get a live demo of SharpSpring and see what it’s like to use a platform built specifically for agencies. Also, be sure you check out SharpSpring's FREE Agency Acceleration Series featuring presentations by some of today's best marketers -- including the one and only Seth Godin.
30 min
The Do You Even Blog Podcast
The Do You Even Blog Podcast
Pete McPherson
Real-World Strategies for Getting Featured in the Media - Jamila Souffrant
Who wants to get featured on allll those big media outlets? Magazines? News shows? Podcasts?? Jamila Souffrant is a Pro at this (check out here podcast, Journey to Launch!), and is here to help us get started building our own little "influencer" empire of featurettes :) Show notes here: https://doyouevenblog.com/real-world-strategies-for-getting-featured-in-the-media-jamila-souffrant/ WANT TO LEAVE A VOICEMAIL AND GET FEATURED ON THE PODCAST? Visit https://doyouevenblog.com/voicemail/ and leave me a note! I'll give you a shoutout on the podcast, answer your question, and also link back to your website where appropriate :) FREE TRAININGS: 💻[Webinar] How to Start a Podcast (The Easy Way): https://doyouevenblog.com/podcast-training/ 💻[PDF] Podcast Launch Checklist: https://doyouevenblog.com/podcast-launch-checklist/ 💻[7-Day Email Course] 60-Minute SEO: https://doyouevenblog.com/60-minute-seo/ LET'S CONNECT! Instagram: https://instagram.com/bloggerpete Twitter: https://twitter.com/doyouevenblog Private Facebook Group: https://www.facebook.com/groups/doyouevenblog/ Website: https://doyouevenblog.com/ Private Membership Community: https://onlineimpact.co/ YouTube: https://youtube.com/doyouevenblog COURSES & TOOLS: 👉1HR BLOG POST: https://doyouevenblog.com/1hrblogpost/ 👉CONTENT EVERYWHERE: https://doyouevenblog.com/content-everywhere/ 👉Podcourse: https://podcourse.com/
49 min
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