Building SEO Feedback Loops -- Cassie Dell // Searchmetrics
9 min

Today we end SEO Workflow Week with a bang! Joining us for the finale is Cassie Dell, Client Success Manager at Searchmetrics. Yesterday we talked about evaluating our SEO efforts in preparation for the final task, which is documentation and reading your reporting to your team. We wrap up this week with much learning on keeping your SEO efforts prioritized, organized, and ready for the next project. 

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The Do You Even Blog Podcast
The Do You Even Blog Podcast
Pete McPherson
Real-World Strategies for Getting Featured in the Media - Jamila Souffrant
Who wants to get featured on allll those big media outlets? Magazines? News shows? Podcasts?? Jamila Souffrant is a Pro at this (check out here podcast, Journey to Launch!), and is here to help us get started building our own little "influencer" empire of featurettes :) Show notes here: https://doyouevenblog.com/real-world-strategies-for-getting-featured-in-the-media-jamila-souffrant/ WANT TO LEAVE A VOICEMAIL AND GET FEATURED ON THE PODCAST? Visit https://doyouevenblog.com/voicemail/ and leave me a note! I'll give you a shoutout on the podcast, answer your question, and also link back to your website where appropriate :) FREE TRAININGS: 💻[Webinar] How to Start a Podcast (The Easy Way): https://doyouevenblog.com/podcast-training/ 💻[PDF] Podcast Launch Checklist: https://doyouevenblog.com/podcast-launch-checklist/ 💻[7-Day Email Course] 60-Minute SEO: https://doyouevenblog.com/60-minute-seo/ LET'S CONNECT! Instagram: https://instagram.com/bloggerpete Twitter: https://twitter.com/doyouevenblog Private Facebook Group: https://www.facebook.com/groups/doyouevenblog/ Website: https://doyouevenblog.com/ Private Membership Community: https://onlineimpact.co/ YouTube: https://youtube.com/doyouevenblog COURSES & TOOLS: 👉1HR BLOG POST: https://doyouevenblog.com/1hrblogpost/ 👉CONTENT EVERYWHERE: https://doyouevenblog.com/content-everywhere/ 👉Podcourse: https://podcourse.com/
49 min
The Ecomcrew Ecommerce Podcast
The Ecomcrew Ecommerce Podcast
Mike Jackness and Dave Bryant | eCommerce, Shopify, and Amazon FBA Experts
E347: Under the Hood Catch-Up with Cory Stout of Woodies
Cory Stout is perhaps the most frequent guest of the EcomCrew podcast. He did a Roadshow with us as well as a two-part Under the Hood segment. In this episode, I talk to him again to see how his business is doing and how my advice to him almost three years ago worked out. We also talk about the future of ecommerce, his plans for the next year, and other random stuff about being an entrepreneur in this day and age. Timestamps: * How being consistent helped in growing my sites - 3:42 * How Cory implemented my email marketing advice in his business - 7:35 * Living in a world of infinite leverage - 9:40 * Assessing Cory’s plan to make an eCEO - 12:20 * What decisions are worth making and which ones should be delegated - 16:48 * The effects of raising your products’ prices - 24:44 * Living in the present vs. living online - 29:20 * The philosophy that best defines me - 32:36 * The future of ecommerce - 36:15 * Will Amazon still be the ecommerce leader in 3 to 5 years? - 40:22 * Cory’s plans for 2021 - 45:58 If you want to know more about Cory’s business, you can check out his awesome sunglasses over at woodies.com. If you want to be a guest at the podcast, you can sign up now to get an hour of free coaching. This is also an opportunity for you to create more awareness about your brand while we get awesome content for the podcast. It’s a win-win! And if you’re getting value out of the business advice we give to guests on the show, you’ll love our upcoming webinar. Get the chance to ask us anything on December 1 during our Q&A webinar. This is a feature that we give exclusively to EcomCrew Premium members, but we’re letting you experience it for free. All you have to do is sign up and show up on December 1 at 10 AM (PST). I hope you enjoyed this episode, and if you did, please leave us a review over on iTunes. Happy selling!
50 min
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Jason Swenk
How to Build a Great Agency Instead of Just a Big One
Have you ever felt embarrassed by the size of your agency? Do you think success is wrongfully tied to the size of your team? Have you been worried about how the current economy is affecting your business and your clients? Change is a painful part of growing, but it's one of the best teachers when you're looking to build a great agency, not just a big agency. In this episode, we'll cover: * How to move forward during an economic crisis. * Why your ego could be holding your agency back. * Why fast growth isn't the best solution. I talked to Mark DiMassimo, Chief Creative at DiMassimo Goldstein, an agency he founded in New York in 1996. In the early years of the agency, Mark hit the ground running. By 1997, DiMassimo Goldstein was the fasted growing agency around. Within a couple of years, the agency had offices in San Francisco, and New York, and Mark was featured on the cover of a magazine. And then the dot com bust hit, forcing him to take his staff down from a peak of 114 to 30. Mark shares the way he learned that a big agency team doesn't always correlate to the agency's level of success. How to Move Forward During Economic Crisis "One of the most important things I learned is what a pleasure and an honor it is to do this business. What a pleasure and an honor it is to be able to think, dream, learn from great business leaders, daydream, write, have visions, have a chance to get visions produced to work," Mark said. Even though the industry pain points of deadlines, uncertainty, competition, he still feels a little sheepish calling it work. Mark has had the unfortunate experience of letting dozens of good employees go and yet he says those difficult times are all the more reason to do what needs to be done to help the business survive them. You loved the agency when you started it and when you started to grow it. The challenge is continuing to love it and carrying over that sense of pride you have even during the dark times. Why Your Ego Could Be Holding Your Agency Back Have you noticed that agencies are judged by the size of their team? But judging success level by size isn't accurate. After the dot com bust, Mark found himself in therapy and learning to meditate. He learned to leverage his skills to take advantage of any skill he could use to help ally the vision he had of his agency with where he was. One of the lessons he learned during this phase of his life and his agency was his ego only really matters to him. "People don't really care. They care about you as a person, but they don't care if you grew and sold your agency. They don't care if you didn't." Letting go of your ego and the need to feed your ego by growing your agency whether you need to or not helps you gain freedom. And that freedom allows you to make your agency into what you want it to be. Letting go of your ego is also important during your agency's tough times. Having the ability to reach out to others for advice, without worrying about what they might think another tool for achieving your vision. Why Fast Growth Isn't the Best Solution Change is what makes us necessary, Mark says. Dealing with the way change impacts clients is probably one of the reasons you started an agency. Mark says it is equally important to be upfront with your clients when you're dealing with changes within your agency. Because your clients are in the world of business, they understand the need to be lean and focused. While creating a solution to whatever problem your agency is struggling with, communication and transparency go a long way in building goodwill with your clients. The best solutions generally have one main ingredient: time. Mark learned the hard lesson that fast growth is not good growth. No business can really be successful running on high speed forever. If you're growing too fast, you likely haven't come up with contingencies if the industry inevitably changes. And if you're currently in the midst of a changing industry and only now trying to chart a path to the future, you will not have it perfectly figured out right away. But you can certainly have fun while you figure it out. Struggling to maintain consistent project work and revenue streams? Check out SharpSpring. They’ve built a low-cost, comprehensive marketing, and sales platform. SharpSpring helps agencies increase their margins and build consistent monthly recurring revenue. For a limited time, you can get a live demo of SharpSpring and see what it’s like to use a platform built specifically for agencies. Also, be sure you check out SharpSpring's FREE Agency Acceleration Series featuring presentations by some of today's best marketers -- including the one and only Seth Godin.
30 min
Social Pros Podcast
Social Pros Podcast
Jay Baer and Convince & Convert
Why Now is The Time For Brands to Take Chances in Social Media
Saul Colt, the Founder and Creative Director at The Idea Integration Company, is our special guest on this episode of Social Pros, where we discuss why advocates will do more for your brand than influencers and why you need to start taking more chances in social media. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud LinkedIn Full Episode Details Is it time for brands to take risks and chances in social media? Saul Colt, Founder and Creative Director at The Idea Integration Company, certainly thinks so, and he believes we should start by changing how we perceive influencers. Influencer marketing is potentially very powerful. However, finding the right influencers to advocate for your brand is another ballgame entirely. It’s not enough to find an influencer with a huge following. They should also care about your product and your brand. Saul felt very strongly about this and stated that he would “rather make the influencer than buy the influencer.” What is more valuable – an influencer with 25k followers who doesn’t care about your brand or a super fan who genuinely loves your brand? It’s easy to become seduced by the size of an influencer’s audience, but is it time to forget the numbers and choose influencers based on the amount of passion they have for your brand? Find out on this episode of the Social Pros Podcast! In This Episode: * 05:48 – Why Saul gravitated towards word of mouth * 08:16 – Why people struggle to create conversation and attention * 12:01 – Why there must be a strategy behind your tactics * 16:35 – Whether social amplifies the cultivation of new ideas and creativity * 18:40 – Why it’s better to find advocates for your brand than influencers who don’t genuinely care about your brand or product * 27:25 – How the pandemic has changed tactics Saul uses on social media * 37:04 – Why brands need to focus on more than just the tools they use Resources * Get the new State of Marketing report for free from Salesforce * Find out more about the community at SocialMedia.org with a special form for Social Pros listeners * Find out how you can launch your first LinkedIn campaign with $100! * Learn more about The Idea Integration Co Visit SocialPros.com for more insights from your favorite social media marketers.
44 min
The Email Marketing Show
The Email Marketing Show
ResponseSuite
Writing email every day vs batch writing in one go
Do you like to write your emails as you go, or are you a die-hard batcher?  Many of us like to live on the edge, writing each and every day, whilst some of us simply couldn't fathom such a thing. Whichever approach you prefer…that’s totally cool and you should always choose what works best for YOU and your business.  However, we wanted to use this episode go through the pros and cons of each approach because there may be some points in here that you haven’t thought about, which could make you think about changing things up….. The Email Marketing Automation You Should Have In Your BusinessEpisode Content(02:25) Our goal as the Email Marketing Heroes.   (03:12) What’s the deal with all the copy-cats?  (05:35) Candles, romantic music and slippers…..the perfect setting for batching, right? (07:56) Another big benefit to batching and it’s all in the structure. (09:28) The biggest downside to batching….which WILL happen to you at some point.  (10:36) Are you feeling sad today? Maybe a little p****d off? Or are you ecstatically happy?  (13:13) This downside to batching is one of the reasons why we tend not to do it. (14:27) The main reason we like to write as we go.    (16:42) Something HUGE has just happened in the world. What do you do? (19:26) Happy Birthday to us!  (21:11) Are you a lover of routines?   (25:08) Kennedy and the joys of crap Airport wi-fi….seriously…why is it always so bad? (28:44) A hybrid approach…how could that work well? (31:50) How we like to use the hybrid approach.  (34:44) What are YOU going to do?  Episode Resourceshttps://launch.emailmarketingheroes.com/warrior (Download The Email Marketers' GamePlan) https://get.emailmarketingheroes.com/league (JOIN The League Of Extraordinary Email Marketers) https://twitter.com/RobandKennedy (Connect with us on Twitter) for podcast updates and email marketing content Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player. Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.
37 min
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