Is design spiritual? Pentagram’s Eddie Opara in a What Design Can Do special
Play • 1 hr 7 min

He’s a partner at Pentagram, a senior critic at Yale, an Englishman in New York, a designer that codes, and a valued member of the AGI. At 50, Eddie Opara is exactly the same age as Pentagram itself. It’s the largest independent design firm in the world. All of its 23 partners create. And if a partner is not doing so well, it’s equated. That’s why Opara refers to Pentagram as a dysfunctional, but wonderful family.

On the eve of Eddie's departure to the US, his father said to him "Design is spiritual. It's a way of life." He chewed on that phrase for 26 years. Listen to the show to to get a better understanding of what his father meant and how it can inspire your own endeavours. 

This episode came together in partnership with the friendly folks at What Design Can Do. For over a decade, this resilient group has empowered the global creative community. Check out the WDCD hubs around the world (Amsterdam, São Paulo, Nairobi, Tokyo, Delhi, Mexico City) or join them online at

Verwondering is the leading design podcast of the Netherlands. In Dutch, Verwondering means Wonderment. In every episode, creative director Harald Dunnink – founder of the memberful design agency Momkai and cofounder of journalism platform De Correspondent – talks to other creatives about the impact of their work.

From artists to curators, together they explore what makes a design meaningful. 

This eye-opening podcast is a visual journey too. You can view all the designs that Harald and his guests discuss, by visiting the show’s gallery – on

Made by Momkai –

Zie het privacybeleid op en de privacyverklaring van Californië op

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