Chip Kidd on the "Jurassic Park” book cover
Play • 32 min

What do you do when you’re stuck? Something else. Designer Chip Kidd got a dream assignment: Create the book cover for a soon-to-be-blockbuster: Michael Crichton's Jurassic Park. Oh, and make it iconic. When the pressure to perform is that high, it's easy to get creatively paralyzed. Chip recounts exactly how he got started and how he got unstuck — over and over — on the journey to create one of the best-known book covers of the 20th century. He tells the story in his own fast-paced, funny, pointed words, with lots of smart, actionable advice for anyone setting out on their own creative quest.


Follow along (transcript and lots of pictures) at sparkandfire.com/chipkidd


Bio: A longtime book designer for Knopf, where he designed the cover for Jurassic Park and hundreds more books, Chip Kidd is the author of two novels, two non-fiction titles and a study of Batman. Follow him at @ChipKidd

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Melina Palmer
141. Where CX and Behavioral Science Meet, interview with Jennifer Clinehens, author of Choice Hacking
Today I am so excited to introduce you to Jennifer Clinehens. She is currently CX Strategy Director at Havas CX Helia, London, where she uses behavioral science and psychology to improve the customer experience for brands like Lloyds Banking Group and Compare the Market. Jennifer has helped mold experiences with behavioral science for brands like McDonald's, AT&T, O2, and Adidas across the globe. She is also the author of four books including the one we will be discussing today, Choice Hacking: How to use psychology and behavioral science to create an experience that sings, AND she has two different podcasts, Choice Hacking and Everybody Hates Your Brand. Wow, talk about a busy and productive person, amirite? I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Show Notes: * [00:40] Today I am so excited to introduce you to Jennifer Clinehens. She is currently CX Strategy Director at Havas CX Helia, London. * [03:05] Jennifer shares her background and how she got involved in behavioral science. She has been lucky to work for many companies across many countries. * [04:35] A lot of the work she has been doing lately has been about the intersection between behavioral science and psychology. She takes those principles and applies them to experience design. * [06:48] One of the big things Jennifer does is framing touchpoints. * [09:39] Crossing over from one medium to another is a difficult point where we often lose some potential customers. There are a lot of steps that happen in the customer journey process. * [10:28] Generally, when you design a customer journey you use a customer journey map: a visual representation of what the customer journey is. * [10:45] On a map the customer journey is linear, but in real life it is messy. Yes, we have a beautiful picture of what the customer journey should be, but in the back of your mind, you have to be pragmatic. * [11:49] The closer we can get to design touchpoints and customer communications with a scientific approach or foundation to apply it to the real world the better it is. * [13:08] The number one thing brands seem to get wrong (or miss completely) is peak-end and applying it across the customer journey. The emotional journey is the secret sauce. * [14:17] A lot of brands get their ending wrong. They don’t know where the real ending is. * [15:41] Brands, in general, don’t realize that the last mile (the true ending) is so critical in so many ways. * [16:17] Jennifer shares an example of Disney realizing the customer journey didn’t end when you left their park. * [17:19] Making the very end of your experience even better and more exciting means your memory of the time you spent in Disneyland is even better. It is how you are constructing the memory, it is not about every single moment you had. It is that emotional peak and true ending that matter. * [17:57] “A brand is a memory.” Peter Steidl (from one of Melina’s “go-to” brainy books, Neurobranding, linked below) * [20:33] There are a few different ways you can look for that true end in your business. * [21:44] Part of the issue of finding that true ending also has to do with silos. * [23:56] The brands that measure on a journey-level versus a touchpoint level have much more value at the end of the day. * [25:32] Melina shares how an online mattress company handles its customer journey. * [27:16] It is important to think through all the moments in the experience: where there could be problems and frustrations and turning it into a really great shareable moment/story. Then you have different associations with that brand. * [28:30] Going that little bit extra and saying “Is that really the end of the customer experience?” is so important. * [29:14] Jennifer shares some of her favorite concepts. Peak-end is her favorite, but the most overlooked is visual salience. * [31:27] Melina shares her experience when she toured the Human Behavior Lab at Texas A&M. * [33:46] Jennifer encourages brands to have someone who is responsible for making sure effectiveness and emotion are being delivered on in the journey level. * [36:20] When you know what you are looking for then you can see if you are on track and put in those nudges. If you don’t know the end game, it is not as effective as it could be. The quality of the work is in the quality of the brief. * [38:06] Making choices easy is so much of what they do. Getting brands to understand where to get people ready to buy is the first step. * [39:15] The first thing they do is think: “Where are the points we need to be nudging to action?” and “Where are the points we need to be inspiring people?” They are usually not the same place. * [39:23] The book Choice Hacking is a good first start for people to think about a framework to apply this at the journey level. * [40:11] Melina’s closing reflections. * [41:46] Grab Melina’s brand new book, What Your Customer Wants (And Can’t Tell You), which is now on presale! Thanks for listening. Don’t forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show. Let’s connect: * Melina@TheBrainyBusiness.com * The Brainy Business® on Facebook * The Brainy Business on Twitter * The Brainy Business on Instagram * The Brainy Business on LinkedIn * Melina on LinkedIn * The Brainy Business on Youtube More from The Brainy Business: * Master Your Mindset Mini-Course * BE Thoughtful Revolution - use code BRAINY to save 10% * Get Your FREE ebook * Melina’s John Mayer Pandora Station! Listen to what she listens to while working. Get the Books Mentioned on this Episode: * Choice Hacking * Free Chapter of Choice Hacking * Neurobranding Connect with Jennifer: * Jennifer on Twitter * More About Jennifer Past Episodes and Other Important Links: * Texas A&M Certificate Program * Inside the Texas A&M Human Behavior Lab * iMotions (The main software the Human Behavior Lab runs on.) * NUDGES & Choice Architecture * Framing * Priming * Interview with Will Leach * Peak-End Rule * Surprise and Delight * The Overwhelmed Brain and Its Impact on Decision Making * Interview with Roger Dooley * Time Discounting * Reciprocity Check out (and preorder!) my upcoming book, What Your Customer Wants (And Can’t Tell You) on Amazon, Bookshop, and Barnes & Noble If you are outside the US, please complete this form to be first to know when the book is available near you AND to help show there is a presence in your country to speed along international agreements and get it to you faster!
44 min
Clever
Clever
Amy Devers + Jaime Derringer of Design Milk
Ep. 140: Creative Reaction Lab CEO Antionette Carroll
Designer Antionette Carroll, born, raised, and based in St. Louis, Missouri, is a natural born leader who has been on a mission since day one. She’s the founder of Creative Reaction Lab, a nonprofit educating and deploying youth to challenge racial and health inequities impacting Black and Latinx populations. Antionette co-pioneered an award-winning form of creative problem solving called Equity-Centered Community Design and in doing so has received several recognitions and awards including being named an ADL and Aspen Institute Civil Society Fellow, TED Fellow, SXSW Community Service Honoree, and Essence Magazine Woke 100, among many others. She’s also a classic Taurus, the mother of twins, a fan of Mexican food, and a proud granddaughter!  Images and more from our guest! Special thanks to our sponsors: EditorX EditorX is a platform built specifically for designers, where you can create complex sites while feeling like you’re working on visual design software, in which you get total CSS control powered by smooth drag & drop. Editor X is developer level control in a designer's world, with the bonus of integrated business solutions, allowing your sites to be works of art while serving the needs of any type of business. Discover the new standard in web design at EditorX.com. Helix To all our designer friends out there, Helix is one of the only “mattress in a box” companies that offers a designer trade discount—and it’s a good one at that! Just go to http://helixsleep.com/clever, sign up for the trade program, and once approved you will receive 25% off all products at all three of their brands. For regular customers, Helix is offering a great promo where you can receive up to $200 off your order plus 2 free dream pillows. Just visit http://helixsleep.com/clever to take the quiz and save up to $200 on your dream mattress. Please say Hi on social! Twitter, Instagram and Facebook - @CleverPodcast, @amydevers, @designmilk If you enjoy Clever we could use your support! Please consider leaving a review, making a donation, becoming a sponsor, or introducing us to your friends! We love and appreciate you! Clever is hosted by Amy Devers and produced by 2VDE Media, with editing by Rich Stroffolino, production assistance from Laura Jaramillo and Anouchka Stephan, and music by El Ten Eleven. Clever is proudly distributed by Design Milk. Support this show http://supporter.acast.com/clever.   See acast.com/privacy for privacy and opt-out information.
52 min
Design Better Podcast
Design Better Podcast
InVisionApp, Inc
Netflix's Steve Johnson and Rochelle King: Making great stories accessible
If you’re anything like us, you’ve been watching more than your fair share of Netflix this past year. And with such great original content, from The Queen’s Gambit to more obscure shows like Midnight Diner, we were curious what it takes from a product design perspective to create and deliver these shows to a massive audience, in a way that’s accessible not only to audiences here in the US, but all around the world. So we sat down to chat with Steve Johnson, Vice President of Design, and Rochelle King, Vice President of Creative Production at Netflix, to talk about how they approach inclusive design for a global audience, how they use a data-informed rather than data-driven product strategy, and why looking for passion rather than for credentials might be the key to your next great hire. This is the last episode of Season Five of the Design Better Podcast. But don’t worry, Season Six is just around the corner, where we’ll be sharing interviews with guests like bestselling author Dan Pink, who will teach us how to use persuasion to be better at our jobs, and Professor Sara Seager, an astrophysicist and planetary scientist whose research on exoplanets can shed light on how we can be better collaborators here on Earth. Also, in-between seasons we’re going to do a bonus Q&A show, where you’ll have a chance to record your questions about design, creativity, leadership, or any of the topics we cover here on the show and we’ll do our best to answer them. Just head over to http://dbtr.co/ama and fill out the short survey there to submit your question. Takeaways: * Learn about the ROI for inclusive design * Hear how the design team at Netflix approaches the power dynamics between product and design * Understand how to prioritize and say no to work that won’t impact the business
52 min
Business of Architecture Podcast
Business of Architecture Podcast
Enoch Bartlett Sears
356: Designing Your Brand with Bryon McCartney
Today I speak with Bryon McCartney, a branding and web design expert who helps AEC firms use branding & marketing to increase their visibility & influence so they can attract & win better clients and projects. In today’s episode, you’ll discover the difference between “brand” and “branding” as well as Bryon’s opinion on what you should be thinking about when you market your firm. Resources: ARCHMARK website: https://www.archmark.co/ Connect with Bryon on Linkedin: https://www.linkedin.com/in/brilliantbryon/ Sign up for ARCHMARK's Five Important Takeaways From Studying 550+ Architecture Firm Websites Webinar happening on February 24th, 2021 at 2PM EST Register here: https://www.archmark.co/5-things-webinar-signup ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast/ iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live Carpe Diem!
28 min
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