In this episode we spend time discussing the challenges involved with selling at a radio station in this digital revolution. His solution is rather simple: Stop Selling Radio.
We discuss best practices for implementing new sales strategies, focus on some radio stations doing this right, and get slightly controversial (or innovative?) when it comes to selling podcasts. Radio may be going about it all wrong.
Special thanks to the people who make this podcast available to you for free.Including NLogic and Promosuite - please say hi to Rachel and CJ at your next conference and tell them you heard them on our podcast.