Good Life Project
Good Life Project
Feb 12, 2019
From the Ashes of War to the Brownstones of Brooklyn | Aleksandra Scepanovic
Play • 1 hr 4 min

Aleksandra Scepanovic was born into a nation soon to be at war.

Growing up in then Yugoslavia, she found herself entering adulthood in the middle of the Bosnian war. While she lived in the relative safety of Belgrade (at least in the early part of the war), she left to head into the heat of the war-zone, on a quest to discover not just the highly-filtered stories being reported by a state-controlled media, but the truth on-the-ground.

Scepanovic joined local media efforts, became a reporter, then editor and analyst, where she spent years documenting and sharing what happened as her country divided itself, became decimated from violence, leaving so many lives destroyed and entire areas riddled with broken “Swiss cheese-like” buildings. The experience left her not only longing for truth, justice and peace, but also with a belief in architecture as a symbol of perseverance and the human need to rebuild and move on.

Aleksandra eventually made her way to New York, where she discovered a love of design and pursued a degree from the Fashion Institute of Technology. That program awakened her inner eye for detail, and also invigorated her passion for architecture and interiors. Blending the experience of seeing a brutal war destroy so many homes with her renewed passion to help people find and create beautiful homes, she co-founded Ideal Properties Group (, which has now grown into a leading residential real estate firm in New York's Brooklyn neighborhoods.


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