Freakonomics
Freakonomics
Nov 25, 2020
441. Does Advertising Actually Work? (Part 2: Digital)
Play • 51 min
Google and Facebook are worth a combined $2 trillion, with the vast majority of their revenue coming from advertising. In our previous episode, we learned that TV advertising is much less effective than the industry says. Is digital any better? Some say yes, some say no — and some say we’re in a full-blown digital-ad bubble.
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