#020 Sustainability: hype or real deal? | BMW Podcast
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Just a marketing buzzword, or a real chance for companies like BMW? To find out, we invited two guests to our podcast to discuss sustainability: Daniela Bohlinger from BMW, and Michael Held from Steelcase, one of the world's largest and most innovative furniture companies. Both are working towards more sustainability, especially in terms of design and materials used for products. 

Tune into this exciting episode, in which our podcast host Sara found out how sustainability and design are connected, what the dark side of the moon for products means, why sustainability is more than just not polluting the environment, and what office chairs and the seats in your BMW have in common. Oh, and if you were wondering what Dilbert comic strips and the reality of office space design have to do with each other... well, just hit play!

00:50 Introduction of guests

04:45 Definition of sustainability

05:35 Hype or good business

07:22 Circular economy

09:45 Sustainability in the BMW i3

11:43 Bonding of materials as a challenge

16:58 The right material choice and the right price

19:10 Appeal of recycled products for the customer

23:47 Floor mats as an exemplary challenge in sustainable design

27:10 Making sustainability visible in the BMW i3 and in general

33:58 Acceptance of beauty marks and imperfections in materials

39:52 Word association: sustainability heroes

44:07 Word association: sustainability setback

45:47 Word association: sustainability goal

48:43 Upcoming projects

53:05 Implementing sustainability in companies through design

55:52 The future of sustainable product design

If you want to read more about sustainability at BMW, go to: 


And if you are interested about sustainability at Steelcase:


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