#042 The creative mind behind BMW i - Interview with designer Kai Langer | BMW Podcast
Innovation, inspiration, intelligence - BMW i can mean many things. But it's not just the latest technology, it's also sophisticated design. In this episode of Changing Lanes, the official BMW podcast, we talk to the creative mind behind the BMW iX: designer Kai Langer. Learn what the typical working day of a designer looks like, what change means to him, what his grandmother dancing to Elvis has to do with change and how he deals with negative feedback.
02:30 A day in life of Kai Langer
08:50 Reasons not to change
13:05 Dealing with change
17:30 Rapid fire questions
20:30 Change in design at BMW i series
29:20 Inspiration for the iX
“Changing Lanes” is the official podcast of BMW. Subscribe for new episodes each week, in which our hosts take you on an exciting journey and talk about innovative technologies, lifestyle, design and more.