#73 The long history of sustainability at BMW | BMW Podcast
Play • 19 min
Sustainability – this topic is more relevant than ever. But it is by no means new for BMW. Jonathan and Nicki take you on a journey almost five decades into the past. Yes, you read that right: five decades. BMW established sustainability as a central element of its corporate strategy back in the early 1970s. From the first baby steps to “Project i" through to BMW’s ambitious future goal: bringing the greenest car in the world to market. In this episode, you’ll find out everything – and we promise not to spare you any details! Get ready for a sustainable journey through time. Fasten your seat belts, hold tight and off we go!

01:35	The first environmental officer in the automotive world
04:20	THE 2000s: A STRATEGY IN FLUX
06:10	Hydrogen technology: a priority at BMW
07:25	Project „i“
11:40	Fuel cell technology
13:20	From supply chain to recycling
14:30	The future of sustainable automotive mobility
16:15	The goal is 100%
And if you want to read more about the developments regarding sustainability, go to https://www.bmw.com/de/magazine/sustainability/so-schuetzt-bmw-unsere-umwelt.html (BMW.com.)

“Changing Lanes” is the official podcast of BMW. Subscribe for new episodes each week, in which our hosts take you on an exciting journey and talk about innovative technologies, lifestyle, design and more.
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