DEE MY GUEST #05 | The Scent Futurist | BMW Podcast
Play • 23 min

Welcome to a new episode of my very own DEE MY GUEST podcast. And after four episodes, I’m still proud of it! Today’s guest is Olivia Jezler. I am visiting her in Manhattan and she is leading me through the vast world of fragrances. Olivia Jezler is a true pioneer there. You could also say she just has a good nose for these kinds of things! As the co-founder of ScentGenie and founder of Future of Smell, she is revolutionizing our senses of smell in both the real and digital worlds. Together with her team, she collects data and transforms it into a scent. How crazy is that?! Be sure not to miss this episode!

04:15 The science of scent

05:20 Human smell and how it works

06:15 Digital smell technology

07:25 The composition of fragrances

09:50 The power of scent in the digital world

11:30 Dee-ptalk

14:00 Multisensory storytelling

17:20 ScentGenie

18:00 The future of scents

20:00 Dee-tails

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