The psychology behind gated launches -- Jordan West // Little & Lively + Mindful Marketing
17 min

Today we're going to talk about how to build successful launch strategy that goes beyond launch. Joining us is Jordan West, the CMO and Founder of Little & Lively, which is a family clothing brand that generates mid seven figures by selling ridiculously cute clothing for moms and littles & Mindful Marketing, which is a marketing agency that helps scale e-commerce brands using tactics and strategies that Jordan uses on his own brand. In part 1 of our conversation, we discuss the psychology behind gated launches. Show Notes

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Business of eCommerce
Business of eCommerce
Charles Palleschi
Using Pinterest to Increase eCommerce Sales (E150)
Alisa MeredithPinterest Product Specialist At Tailwind Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – Dropshipping Automation Software Notes: 2x3 ratio for photoThe title does the hard workText on the image is important#3 search engineBoard - Relevant title & descriptionMatch Product Categories from the shopping cartFind other ways to appeal to peopleNot about the followers, more about engagementUse Audience InsightsSecret Boards - Be Consistent97% of searches are unbrandedhttps://trends.pintrest.com - What's trendingStory PinConsumed on PinterestNo link to the websiteIn beta, must Applyhttp://pintrest.com/source Links: https://tailwindapp.comhttps://www.instagram.com/tailwindapp/https://www.instagram.com/alisammeredithhttps://www.twitter.com/alisammeredith Transcript: Charles (00:00): In this episode of the business of eCommerce. I talk with Alisa Meredith about using Pinterest to increase e-commerce sales. This is the business e-commerce episode 150. [inaudible] Welcome to the business. E-Commerce the show. It helps e-commerce retailers start launch and grow their e-commerce business. I'm your host, Charles [inaudible] and I'm here today with Alisa Meredith. Elisa is the Pinterest product specialist and marketing manager at tailwind. She's a speaker and teacher of topics, Pinterest marketing and Pinterest ads. On this interview, we go really deep into using Pinterest to generate more traffic and orders for our e-commerce business. She has a ton of insights that I didn't know about Pinterest, who are super interesting. You'll see me during the interview, taking a lot of notes. A lot of these topics are things that were very new to me. She gets into a lot of new things as well on how to find new topics. Charles (01:03): So you can create new boards, almost like Pinterest SEL, which I didn't know, something you could do. Also some new features like story pins, she talks about and re and really some Pinterest for different retailers that were very surprising on who can actually use Pinterest. She reframes it in a very different way that I think a lot of people would find helpful. So let's go into the show and if you like it, we have a like subscribe and hopefully this helps you. Thanks. So, Hey Alyssa, how are you doing today? I'm doing great. How about yourself? Doing good? I love it. I love the topic. We haven't talked about this actually ever. I mean right now, like, you know, you hear Instagram all the time, Facebook, but you don't hear Pinterest coming up as much. And I think it lends itself though, to certain types of products I think are really like the per, like the Pinterest products. So first when you say kind of Pinterest, is it Pinterest marketing, would you call it a Pinterest? Like how would you even describe using Pinterest? Alisa (02:07): Totally Pinterest marketing. So just like Instagram marketing, Facebook marketing, any other kinds of marketing, it's, it's a different beast. But has some of the similar benefits and this year has been as you know, unusual Charles (02:23): To say the least. Yeah, exactly. Alisa (02:26): But it has been really reflected in Pinterest and the way that people are using it. So for example they're up to 442 million monthly active users, which is up 20% in just six months, which is enormous for them. Yeah. And the number of people buying. So the conversions on Pinterest are, are up three X since the start of the year. So there's a tremendous potential for sales growth from Pinterest. And so I'm excited to talk about it. Charles (02:58): So you'll saying the number of people buying, when you say buying, are they people buying them on Pinterest or is it, are you tracking people that came from Pinterest and bought directly on like the shopping cart side? Right. It's Alisa (03:11): From Pinterest to your site? Yep. Okay. Charles (03:14): So a attribution.
43 min
Leveling Up with Eric Siu
Leveling Up with Eric Siu
Eric Siu
Why I put 50% of my company's cash into Bitcoin
In this episode, Eric explains why he put 50% of his business' cash sheet into bitcoin. This may seem like a bold move, but as he explains here, there are some great arguments for bitcoin's utility and safety, and plenty of successful people who are doing the same. This is not financial advice per se, but definitely worth thinking about in the current uncertainty of the US and the world. TIME-STAMPED SHOW NOTES: * [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! * [00:24] The current political and economic climate and why this influenced Eric's strategy. * [01:20] What might happen in the coming months with different commodities. * [02:01] The case for bitcoin — the strongest cryptocurrency. * [02:30] Looking back at the highs and lows of bitcoin over the last decade. * [03:35] A few of the high profile backers of bitcoin currently. * [04:03] Practicality and utility; the argument for bitcoin's strengths. * [04:57] Some food for thought around cryptocurrency and bitcoin. Resources From The Interview: * Leveling Up * Michael Saylor * Square * Jack Dorsey * Chase * PayPal * CitiBank * Blackrock Leave Some Feedback: * What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. * Did you enjoy this episode? If so, please leave a short review here * Subscribe to Leveling Up on iTunes * Get the non-iTunes RSS Feed Connect with Eric Siu: * Growth Everywhere * Single Grain * Eric Siu on Twitter
6 min
Recession-Proof Startups - Mixergy
Recession-Proof Startups - Mixergy
Andrew Warner
#2018 Virtual events as a business
Today’s guest is someone whose background I really admire. Allie Magyar was working at Old Navy when she got into street racing. She took it really far–even organizing her own car shows and a crew. Today she’s the founder of Hubb, a virtual events platform. I want to find out how she did it. Allie Magyar is the founder of Hubb.me, a virtual event platform. Sponsored by Toptal – Toptal is a global network of top talent in business, design, and technology that enables companies to scale their teams, on demand. Toptal serves thousands of clients, including Fortune 500 companies and innovative startups, delivering expertise and world-class solutions at an unparalleled success rate. With elite freelancers in over 100 countries, Toptal connects the world’s top talent with leading companies in days, not weeks. Plus, every new engagement begins with a no-risk trial period, so clients only pay if satisfied with the work. Get started hiring with Toptal today. HostGator – Ready to take your website to the next level? Whether you’re a first-time blogger or an experienced web pro, HostGator has all the tools you need to create a great-looking website or online store. A wide range of options includes cloud-based web hosting, reseller hosting, VPS hosting and dedicated servers. Founded in 2002, HostGator is the perfect web partner for business owners and individuals seeking hands-on support. Visit www.hostgator.com/mixergy to see what HostGator can do for your website. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint
The Jason & Scot Show - E-Commerce And Retail News
The Jason & Scot Show - E-Commerce And Retail News
Jason "Retailgeek" Goldberg, Publicis & Scot Wingo, Channel Advisor
EP248 - Cyber 5 with Salesforce's Rob Garf
EP248 - Cyber 5 with Salesforce's Rob Garf Rob Garf (@retailrobgarf) the VP of Strategy and Insights, Retail and Consumer goods at Salesforce. Rob also earned a 10/10 from @ratemyskyperoom which makes me extremely jealous. Cyber Week online sales unfolded in the pattern we expected after the first three quarters of the year. Digital sales surged an unprecedented 71% in Q2 globally and significantly grew 55% in Q3 globally. We forecast 30% growth for the entire holiday season, November 1 – December 26. For the largest two digital days of the season, specifically, Black Friday came in right on target with 30% growth and Cyber Monday grew at a lower rate of 18% year-over-year (YoY) globally. * Salesforce Holiday Portal * Blog Post for Cyber Five * LinkedIn Livestream from Rob and Jason discussing Cyber Five. We cover key trends, including changes to holiday behavior due to Covid-19, winners and losers, mobile trends, promotion trends, and omni-channel tactics. Episode 248 of the Jason & Scot show was recorded live on Tuesday, December 1st, 2020. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Transcript Jason: [0:24] Welcome to the Jason and Scott show this is episode 248 being recorded on Tuesday December 20 twenty that’s December 1st I can’t believe it’s already December I’m your host Jason retailgeek Goldberg and as usual I’m here with your clothes Scot Wingo. Scot: [0:42] Hey Jason and welcome back Jason Scott’s show listeners. It’s the day after Cyber Monday Jason’s on his 10th venti latte so he’s a little jumpy he’s a little excited this is a big day for him this is where he really, really earns this keep over at big company he works for earns every letter of that title that he has there. Jason it is after Cyber Monday and we are here to help listeners dig into what happened with the Cyber five turkey five or it seems like the Hipster thing this year is be fcm not sure what that stands for but that’s what everyone is saying. Join us on the show and walk us through what they saw and their data is Rob Garth he is the VP of strategy and insights of retail and consumer goods at a little software company called salesforce.com. Rob: [1:31] Hey Scott hey Jason such a pleasure to be here happy I guess cyber we khash sorta kinda happy holidays anyways. Scot: [1:38] Happy giving Tuesday. Rob: [1:40] There you go good call. Jason: [1:44] Scot always has to take the high road doesn’t he. Rob: [1:47] I know he’s so good he’s so good. Jason: [1:48] It’s awesome to have you on the show Rob part of me I’m debating whether we should pretend that we haven’t been talking all day all ready or not. Rob: [1:56] Yeah I don’t know how do you want to play that off but it’s good to talk to you as always and I still what we’re going to talk about today I wonder. Jason: [2:04] Yeah I don’t know there’s anything going on in the industry but before we jump into it one of the things we always like to do on the show is give listeners a little bit of background about our guests so can you give us the the recap about how you got into the digital Commerce Basin and what you do at Salesforce. Rob: [2:21] Yeah sure absolutely it again, thank you so much such a privilege to be on your show and certainly during this crazy time of the holidays to be able to share some data share some stories and get all of our, perspective so as you mentioned I head up our strategy and insights team for retail and consumer goods I came to Salesforce by way of the, demandware acquisition which is coming up on about five years but been in around retail for gosh quite some, time including practitioner back in the day leading e-commerce for Lids I then moved to the analyst world where LED retail for am our research which got acquired by Gartner and then prior to joining demandware I led retail strategy yet IBM so kind of sat on, all sides of the table and it’s kind of fun in my role now I kind of put all the hats on that I’ve learned throughout the 20 25 years and, certainly I can get into that when it’s appropriate but I have one of the coolest jobs just behind Jason in the industry. Jason: [3:31] I dispute that last point but I feel like you’ve forgotten your most important qualification you are also holder of a 10 out of 10 score on rate my room. Rob: [3:43] Yeah you know that’s right and I take that with a lot of gratitude and humility because you know what – was struggling as a lot of us have been, for last eight months to get the perfect rig and, the perfect background and certainly outdone by the way by my 14 year old but I try to at least keep Pace as best as I can and pretty sight to not only get rated but did pretty darn well as well. Scot: [4:12] Yeah congrats on that that’s that’s awesome the let’s dig into the data maybe we’ll start it kind of the days so this all kicks off with Thanksgiving and culminates and Cyber Monday what, what did you guys see either absolute value wise or growth wise through the five days and how did that match up to kind of what you were thinking what happened. Rob: [4:30] Yeah absolutely it’s probably worth setting the context about how we get the data because I think that’s an important way to substantiate what I’m going to talk about I’ll still make a lot of stuff up don’t get me wrong no took. Can blind that’s Jason’s line I’m sorry I stole that from me. Scot: [4:46] He was supposed to ask you that and he dropped the ball so he’s yeah he’s a hot mess over there. Rob: [4:52] There you go but no but seriously so as I mention really cool job in terms of my team’s Charter for staying out in the industry and understanding where, the market is going and we do that Based on data and much of that data actually comes from the Commerce cloud, platform because we’re in the cloud. We are able to aggregate all the data that’s flowing through the Platforms in which we manage across, the world and we bubble that up. We obviously strip out all the personally identifiable information but that that aggregate becomes the de facto standard of, happening in retail it’s the amount of billions and billions of Shoppers every tap every swipe, every click and we get to report on that based on same site sale so we look at it the same way that any retailer would look at, their business and so we do this all through the year with our shopping index but of course it gets a lot of attention, during the holiday so that’s that’s my long Preamble Scott to answer your question around what did we see, over over side or 5 or actually we look at it slightly different so I’ll give you the growth which will be. [6:14] Somewhat the same if you will apples-to-apples to the Cyber pie but we look at Cyber week so it’s the Tuesday before Thanksgiving all the way through Cyber Monday and what we saw was a really. Healthy cyber week despite an earlier and earlier holiday season so globally we saw a 36 percent year-over-year growth in the US we saw, a 29 percent year-over-year growth that’s actually pretty much in line with what we project for the entire, holiday which people say gosh that seems or some people anyways my without any contacts say mmm, you know given that we saw 55 percent year-over-year growth in Q3 and we saw 71 percent year-over-year growth in Q2, that seems like it’s faded off or soften but that’s not that’s not the case I mean, we were dealing with a really large Baseline and we’re dealing with growth that certainly we haven’t seen during the holidays since gosh. You know for a long time let’s put it that way. Scot: [7:28] Yeah I think it’s I don’t track the in…
34 min
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