Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. His most recent book, Indistractable, focuses on maximizing productivity by minimizing distraction. Nir aims to answer the question of why we don’t do the things we know we’re supposed to do. Join us for this discussion to gain insight into the world of distraction, addiction and intention.
Nir writes a blog which you can find at www.NirandFar.com
Nir Eyal is the author of Hooked: How to Build Habit Forming Products as well as his most recent publication, Indistractable: How to Control Your Attention and Choose Your Life
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