The Unmistakable Creative Podcast
Allie LeFevere: The Power of Using Humor to Build a Brand
Aug 14, 2019 · 52 min
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Allie LeFevere is the CEO and co-founder of Obedient, a humorous branding and digital marketing agency that helps businesses and companies become unique and connect with their audience through laughter. Through laughter you say? Yes. You see, Allie’s method of marketing isn’t just funny. It’s scientific. Humor, along with fear and grief, triggers a release of adrenaline in your brain which helps create a lasting memory of the moment. Of the three, being funny seems the most likable. Join us for this discussion and get on board.

Visit Allie Lefevere’s agency website at

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