Caspar Lee is one of the most successful content creators of his generation. He launched his eponymous YouTube channel in 2011 when he was 16 years old and built his following by collaborating with his talented peers online.
His ultimate ambition was to become an entrepreneur and as a result, he is the co-founder of two companies: Influencer a market place for content creators and brands and Margravine Management a digital talent agency which he started with fellow creator Joe Sugg. His first business venture was production company, Raucous Media, which he also started with Sugg in 2015 and made two travel documentaries, Joe and Caspar Hit The Road and Joe and Caspar Hit The Road USA, both with BBC Worldwide, now known as BBC Studios.
We sat down with Caspar in front of a live audience for the first BBC Pitch Day in collaboration with YouTube. We spoke about the Hit The Road projects, how to go from short form to long form with a production company and what it takes to succeed as a creator today.
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