Why should we be optimistic about the solutions to climate change? Why is positivity more likely to give us better results and what does the latest research show? We talk to Lily Cole about everything from rewilding to the power of technology, the role of food, the limits of the individual, eco-anxiety, conscious consumerism, green washing and how contradictory and imperfect many of the solutions are. Plus what Elon Musk thinks and how hard it was to follow Greta Thunberg’s advice. Lily Cole: Who Cares Wins See acast.com/privacy for privacy and opt-out information.