The BikeRadar Podcast
How bike launches work
Jun 15, 2020 · 34 min
Play episode

Bike launch season should be well under way, with brands showcasing their latest models to a select group of cycling media. While they may look like a bit of a jolly for the lucky few, there’s serious business going on behind the scenes.

With hundreds of launches between them, our technical editors Warren and Tom have seen it all – from the great to the terrible. Rob Spedding asks the questions you all want to know – how do bike launches work?

 

See acast.com/privacy for privacy and opt-out information.

Search
Clear search
Close search
Google apps
Main menu