A quantum theory of customers
36 min

Treat different people differently


Akimbo is a weekly podcast created by Seth Godin. He's the bestselling author of 19 books and a long-time entrepreneur, freelancer and teacher.

You can find out more about Seth by reading his daily blog at seths.blog and about the workshops at akimbo.com .

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No Bullsh!t Leadership
No Bullsh!t Leadership
Martin Moore
Managing Natural Tensions: The balance of value
Episode #117 // Every organisation inherently has a number of natural tensions between different groups and functions - finance vs marketing; sales vs operations; operations vs asset management; IT and… virtually everyone! Rather than trying to eliminate these tensions, leaders should concentrate on using them to get better outcomes. It’s through nurturing and managing natural tensions that you’ll find a balance - this will improve your decision-making, and ultimately create the greatest value for your organisation. There are no black-and-white answers to this question, but there are some practical principles and philosophies you can employ. In this episode, I provide some useful tips for managing natural tensions in order to improve the value outcomes of your team.  // We are on a mission to hit 1 million listens by the 31st December 2020. To help us to reach this goal, and impact even more leaders just like you who would benefit from the strategies and tools that Marty covers in the podcast, please share the podcast with your network. You can also subscribe, follow, rate and review the podcast, that will help more leaders find us when they’re searching for a new leadership podcast to binge on. If we hit our goal, we will be running a completely free live virtual leadership event in February 2021, and we would love for you to be there! Keep up with the live listener number and see how close we are to our goal at www.yourceomentor.com/stats     See acast.com/privacy for privacy and opt-out information.
18 min
Guy Kawasaki's Remarkable People
Guy Kawasaki's Remarkable People
Guy Kawasaki
Tim Kendall: Former Facebook Exec, Former President of Pinterest, and Former Wrestler
This episode’s guest is Tim Kendall. In my humble opinion, Tim’s greatest claim to fame is probably that he was an intern who worked for me. That said, since then, Tim has held somewhat important positions at other companies you may have heard of such as Facebook and Pinterest. And he was much more than an intern at both. He is the person who created Facebook’s monetization strategy as the director of monetization. This was way before the current monetization strategy of enabling foreign governments to influence American elections. He was head of product and then president of Pinterest where he made the company “focus.” Lately, he has appeared in the film The Social Dilemma--which you should watch on Netflix if you are concerned about the future of the world, your kids included. He is currently the president of Moment, a company that fosters physical, emotional, and social health by improving people’s relationships with their phones. He is one of the most qualified people in the world to analyze addiction to social media. He has an undergraduate and MBA degree from Stanford. As an undergraduate, he was on the wrestling team. For those of you that don’t know much about collegiate wrestling, let’s just say that it attracts people who are extremely gritty, intelligent, and dedicated. In this sport, there are few externalities or outside factors to blame. It’s you versus your opponent on a mat. And wrestlers know that there’s no lucrative MLB, NFL, NBA contract at the end of the contract but nevertheless they persist. In other words, wrestlers are the kind of people you’d want on your side. This episode is brought to you by reMarkable, the paper tablet. It's my favorite way to take notes, sign contracts, and save all the instruction manuals to all the gadgets I buy. Learn more at remarkable.com I hope you enjoyed this podcast, would you please consider leaving a short review on Apple Podcasts/iTunes It takes less than sixty seconds, and it really makes a difference in swaying new listeners and upcoming guests. I might read your review on my next episode! Sign up for Guy's weekly email at http://eepurl.com/gL7pvD Connect with Guy on social media: Twitter: twitter.com/guykawasaki Instagram: instagram.com/guykawasaki Facebook: facebook.com/guy LinkedIn: www.linkedin.com/in/guykawasaki/ Read Guy’s books: https://guykawasaki.com/books/ Thank you for listening and sharing this episode with your community.
1 hr 1 min
Badass Digital Nomads
Badass Digital Nomads
Kristin Wilson
One of the First Digital Nomads From Africa: Agnes Nyamwange
Agnes Nyamwange is one of the first digital nomads from Kenya, Africa. Learn how she accomplished this feat and how you can become a digital nomad, too - even if you're from a developing country. She also shares how she makes money online, how to save money money to travel and score local prices in African countries, tips for solo travelers, how to get cheap co-working and internet at luxury hotels, and much more of what she has learned in her years of traveling the world as a digital nomad. You'll also like this episode if you're interested in how to get a study visa in the US, how to quit your corporate job if you feel burnt out, and how to invent your own digital nomad job. WHAT YOU’LL LEARN: * How to become a digital nomad when you’re from a developing country * What it's like becoming a digital nomad in Africa * How to shift from corporate America to having a location independent business * How to heal from work-related burnout * How to save money money to travel full-time * How safe is solo travel? * How to combat discrimination in the workplace and while traveling * How to deal with office politics while working remotely * How to make friends as a digital nomad * How she became featured in a digital nomad documentary ....................................................................................................... Send money from anywhere in the world with Transferwise. Get a free transfer up to £500 at TravelingwithKristin.com/Transferwise. ........................................................................................................ Travel in Africa and South America: * Club scene in Nigeria * Where to visit in Kenya * Things to do in West Africa * Ghana * Senegal * Ivory Coast * Malaga, Spain as a digital nomad and travel destination * Bolivia's Cost of Living * Travel Hacks like how to save money working from hotel coworking spaces EPISODE RESOURCES AND SHOW NOTES * Roamers Digital Nomad Documentary Movie * MBO Partners Study on Digital Nomads * Stay at Selina in La Paz, Bolivia * Get Google Fi for your phone * Nomad Cruise for Digital Nomads Related Podcast Episodes: * The Maverick Show Episode 46: Undocumented, Detained and Deported: Becoming a Full-Time Nomad on a Kenyan Passport with Agnes Nyamwange * Retire Early on FIRE with Nomad on Fire * How to Make Money Blogging with Tom Kuegler * How to Make Money Blogging with Anthony Moore * Closing the Remote Work Gender Wage Gap with Tortuga Backpacks Travel to Dubai as a Digital Nomad: * Burj Khalifa Dubai * Dubai Digital Nomad Visa * Join the Nomad Cruise Related videos about the Digital Nomad Lifestyle: * Nomad Cruise Vlog * About the Nomad Cruise * Digital Nomads in Santorini, Greece ....................................................................................................... WORK WITH KRISTIN: * Book a private consultation * Join the Make Money Mentorship 6-week program (Special offer for podcast listeners $100 off) * Relocate abroad with Orbis Relocation or Poker Refugees Support the Badass Digital Nomads Podcast: * Become a Patron for $5 per month * Leave a 5* Review: https://lovethepodcast.com/digitalnomad * Leave a voice message * Submit a question or recommend a guest (feedback survey) * Buy new Badass Digital Nomads Merch (Teespring.com/Stores/TravelingwithKristin) Connect on Social Media: * Follow on Instagram * Subscribe to Traveling with Kristin on YouTube * Subscribe to Digital Nomad TV on YouTube * Join the Badass Digital Nomads Facebook Group Podcast descriptions may contain affiliate links of products and services we use and recommend at no additional cost to you.
1 hr 52 min
The SuperHuman Academy Podcast
The SuperHuman Academy Podcast
Jonathan Levi
Ep. 300: Finale Episode & Thank You
Greetings, Superfriends, and welcome to the 300th episode of the SuperHuman Academy Podcast - where, as you’ve probably already heard me mention in previous episodes, after nearly 6 years and 4.5 million downloads - it is my duty to inform you that this episode will be our last - at least for now. In this final chapter, I want to take a few moments to answer some of your questions, share with you how I’ve come to this decision, and let you all know what you can expect from me in the future. The first question that’s probably on everybody’s mind, I imagine, is this: Why would you stop a successful podcast? If you’ve been paying attention, you know that podcasting is at its all-time peak right now, with just about everybody in every market you can imagine getting into the medium. And it’s only expected to grow, with people consuming more and more podcasts every single year. Of course, a lot of these new shows are destined to be part of “the long tail” - never crossing more than a thousand downloads per episode. But SuperHuman Academy, since its inception, has been a reasonably successful show - earning thousands of downloads per episode consistently throughout its 6-year run. Add to this the fact that some of our best and most interesting guests and episodes have come out in just the last year - with quite a few “superstar” guests and life-changing episodes happening in 2020. Why, then, have I decided to bring all of this to a close?! In truth, there are a lot of reasons. First, there’s the “family” component. My wife and I just had our baby boy, and I’ve made the decision to clear off most of my calendar for a while to focus exclusively on this exciting and rewarding new adventure. The fact that I have the freedom to do this is a major blessing that I realize not many people enjoy - and I intend to take full advantage of it. But, as you can imagine, there is much more to the story than that. You see, when I first started this business - with nothing more than a simple Udemy course recorded with a webcam, it was intended to be a fun “side project” - a way to give back and earn a living while I searched for “the next big thing.” I could have never anticipated that I would be where I am today, employing a full team, with over 300,000 students worldwide, bestselling books, a successful podcast, certified coaches all over the world, etc. What was intended to be a fun, lifestyle-oriented “side business” in many ways became a runaway success - and my main focus for the better part of 7 years. All of that is well and good - I have no regrets whatsoever, and of course I consider myself extremely blessed for everything this journey has done for me and for those I’ve touched along the way. But, in all truth, somewhere between then and now, I lost sight of what was important to me. I spent a few solid years mingling with and learning from the smartest minds in the business. And yes, there were amazing times where everything “clicked” and we were on top of the world. But since then, there have also been years of struggling - often uphill - towards endless growth and expansion, without considering whether or not it would bring me happiness (spoiler alert: it didn’t). Ultimately, for the second time in my life, I found myself in a prison of my own making: working more hours than I wanted to, to build something that wasn’t even my dream. As a result of this, I learned a number of very valuable life lessons: first, there’s no happiness in living other people’s dreams. And second, there’s nothing more important than happiness - nothing. That’s why, when COVID-19 struck, and a few key team members took it as an opportunity to resign and start their own businesses, rather than fighting tooth and nail to rebuild, I instead chose to view this as a huge moment of awakening - and a huge opportunity. It’s funny, you know? Day in and day out in my courses, podcast, and in interviews, I talk about designing the life that best suits you, about living “a la carte” instead of “prix fixe,” and about how you can create your own unique lifestyle where you work as much or as little as you want to. And sure, in many ways, my life today reflects those values and ideas. But sometimes our own advice is the easiest to forget - or, as they say in Hebrew, sometimes, the shoemaker goes barefoot. When the spell of “constant growth” wore off, I was forced to look at the plain facts: while I love this business, I love all of you, and I’m forever grateful for this entire experience… continuing to grow this business bigger and better isn’t what makes me happy anymore. It doesn’t challenge me or excite me like it used to. It’s not what I feel compelled to do. And no amount of impact, press recognition, or money is going to change that. Similarly, another reason for stopping is that I sense that I’ve done all I can with the podcast. Sure, I can continue finding great guests to interview every week, but the reality is that most of the guests I’ve wanted to interview have already been on the show at least once, and those who haven’t, I’ve come to realize probably never will be. While the show has grown to a respectable size, it will likely never grow any bigger or reach the next level. And so, after 6 years without missing a single episode, the hard truth is that I’m bored. Sure, there are occasional interviews that blow my mind and make me want to keep going, but if I’m honest with myself, my sincere enthusiasm for recording the show week after week waned a long, long time ago. What’s more, I’ve found that my overall enthusiasm for the personal development space has really waned along with it. You see, though I’m still a lifelong devotee of all that personal development has to offer, after 7 years of working in the space day in and day out, I need to take a step back and cleanse my palate for a while. I’m sure I still have plenty to learn - and that I haven’t heard it all just yet… but sometimes, it certainly feels that way. Not to mention that the marketing, the content creation, the collaborations, the webinars, and broadcasts… it’s all a lot more work than it seems, and quite frankly, I think I probably just need a break. People talk a lot about a “7-year itch,” and there’s really something to that. This same thing happened to me in my last business, a luxury car parts internet retailer that I grew to seven figures - and then sold after 7 years. Whereas I used to be obsessed with cars and learning everything there was to learn about them, towards the end, I was so burnt out that I wanted nothing to do with them. Only now, 9 years later, have I rediscovered that passion and enthusiasm I once had as a kid. So now, you must be wondering: What’s Next? I mean, from the sound of it, you might be worried that I’m going to pack up and leave, shut down or sell my website, and disappear into the sunset - much like I did when I left the aftermarket automotive industry. Not to worry. I’m not going anywhere - at least not right now. After all, a huge part of why I do all this is a feeling of responsibility. So many of the techniques, ideas, and strategies that I talk about in my courses and on this podcast fundamentally changed my life - and for that reason, I feel like it’s my moral obligation to continue sharing them with the world - even if my day-to-day involvement has been reduced to a minimum. This is why I spent the better part of the last year training over a dozen SuperLearner Certified Coaches, who will continue working hard to ensure that the worldwide impact of the SuperLearner methodology continues to grow. It’s also why my team and I have been really active in sharing content on social media - so make sure to subscribe to us on Instagram, YouTube, and Facebook, if you haven’t already. So while my company will be running mostly independently of…
16 min
The Daily Stoic
The Daily Stoic
Daily Stoic
Tech Investor Joe Lonsdale On How Philosophy Makes You Better at Business
Ryan speaks with entrepreneur and investor Joe Lonsdale about the intersections of business and philosophy, what Cicero means to him, why so many people are relocating to Texas, and more. Joe Lonsdale is a major Silicon Valley tech sector investor. A co-founder of Palantir Technologies, Lonsdale was an early investor in companies including Oculus, Oscar, Illumio, and Orca Bio, and is a partner at 8VC, his venture capital firm. Lonsdale also started the Cicero Institute, a group dedicated to public-private partnerships to solve problems. This episode is brought to you by GiveWell, the best site for figuring out how and where to donate your money to have the greatest impact. GiveWell’s team of researchers works countless hours to determine which charities make the most effective dollar-for-dollar contributions to the causes they support. Since 2010, GiveWell has helped over 50,000 donors donate over 500 million dollars to the most effective charities, leading to over 75,000 lives saved and millions more improved. Visit GiveWell.org/stoic and your first donation will be matched up to 100 dollars. This episode is also brought to you by Blinkist, the app that gets you fifteen-minute summaries of the best nonfiction books out there. Blinkist lets you get the topline information and the most important points from the most important nonfiction books out there, whether it’s Ryan’s own The Daily Stoic, Yuval Harari’s Sapiens, and more. Go to blinkist.com/stoic, try it free for 7 days, and save 25% off your new subscription, too. This episode is also brought to you by Trends. Trends is the ultimate online community for entrepreneurs and business aficionados who want to know the latest news about business trends and analysis. It features articles from the most knowledgeable people, interviews with movers and shakers, and a private community of like-minded people with whom you can discuss the latest insights from Trends. Visit trends.co/stoic to start your two-week trial for just one dollar. *** If you enjoyed this week’s podcast, we’d love for you to leave a review on Apple Podcasts. It helps with our visibility, and the more people listen to the podcast, the more we can invest into it and make it even better. Sign up for the Daily Stoic email: http://DailyStoic.com/signup Follow @DailyStoic: Twitter: https://twitter.com/dailystoic Instagram: https://www.instagram.com/dailystoic/ Facebook: http://facebook.com/dailystoic YouTube: https://www.youtube.com/dailystoic Follow Joe Lonsdale: Homepage: https://joelonsdale.com/ Twitter: https://twitter.com/JTLonsdale
52 min
North Star Podcast
North Star Podcast
David Perell
Nik Sharma: Building DTC Companies
My guest today is Nik Sharma, the founder of Sharma Brands and an advisor to companies like Judy and Cha Cha Matcha. Nik is one of my very best friends and my go-to person for all things commerce. Since we first met, we've spent hours exploring the future of marketing and commerce together and recorded this podcast to give you a window into what our conversations are like. We started with Nik's philosophy of launching Direct-to-Consumer brands. I particularly liked Nik's idea of "The Brag Bar" on landing pages, where you can use social proof to sell your products. We also spoke about managing relationships with influencers and finding the supply and demand equilibrium at launch. Towards the end, Nik and I talked about our process for turning conversations into articles, and the time he cold emailed Mark Cuban. Please enjoy my conversation with Nik Sharma. ____________________________ Show Notes 2:21 - Why Nik has the "world's craziest fridge" and how it helps keep him in the know on DTC brands. 6:29 - What marketing strategies Nik has found most successful for DTC brands. 13:31 - How brands can differentiate themselves in a world of emerging brands in already burgeoning markets. 19:25 - Nik's approach to launching a successful DTC brand and when to concentrate your advertising versus diversify. 30:19 - The role of A/B testing in building a brand. 35:43 - How influencers play into the big picture of marketing and why the "shaky video" effect is so successful. 42:12 - The selection and audition process of influencers in Nik's campaigns and how he chooses those he sees as the best for his brands. 45:52 - The costs and benefits of starting your brand through heavy promotion via influencers. 49:56 - How the process of rebranding Hint Water's bottle was performed and the qualitative process that got them to the bottle you see today. 57:27 - The metrics and methods Nik uses in his development of marketing strategies with his brands. 1:05:19 - What Nik looks for in a great landing page, and why all landing pages should be easy to read for everybody from a 12-year-old to a drunk person. 1:10:07 - What UGC is and why Nik thinks it is so underrated by marketing teams. 1:13:31 - The different marketing funnels and when you should use each one. 1:17:09 - Why Nik creates landing pages for fake products and makes them live on the internet. 1:22:56 - The importance of having great merch for your brand. 1:26:22 - What about internet culture makes collaborations so successful and popular. 1:34:05 - How somebody can convert a large personal following into sponsorships and meaningful collaborations. 1:35:46 - How new brands should position themselves when huge players like Amazon are in the same space. 1:44:01 - What happened when Nik cold emailed Mark Cuban and how he got an almost instant response. 1:50:46 - How David and Nik collaborate to develop, write, and publish the articles they make. 1:56:14 - Why Nik doesn't sweat the details of his personal brand that much.
2 hr 1 min
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