A quantum theory of customers
36 min

Treat different people differently


Akimbo is a weekly podcast created by Seth Godin. He's the bestselling author of 19 books and a long-time entrepreneur, freelancer and teacher.

You can find out more about Seth by reading his daily blog at seths.blog and about the workshops at akimbo.com .

To submit a question and to see the show notes, please visit akimbo.link and press the appropriate button.


 

See acast.com/privacy for privacy and opt-out information.

Talks at Google
Talks at Google
Talks at Google
Ep 118 - Leslie Odom Jr. | "The Christmas Album" & Beyond
Tony and Grammy Award-winning performer Leslie Odom Jr. discusses his meteoric rise to the top, all things Hamilton, his solo career, and the brand-new holiday album “The Christmas Album” which released on November 6th, 2020. Odom Jr. reimagines holiday favorites like “Little Drummer Boy” and “Last Christmas” along with two newly penned original tracks, “Snow” and “Heaven & Earth.” This album also features guest artists such as Tony, Emmy and Grammy winner Cynthia Erivo, actress Nicolette Robinson and The Mzansi Youth Choir. Leslie Odom Jr. is a multifaceted performer spanning Broadway, television, film and music. He is best-known for his award-winning performance as ‘Aaron Burr’ in Hamilton, which is now streaming on Disney+. Additionally, he recently became an Emmy nominated voice actor for his role in the animated musical-comedy series Central Park on Apple TV+. In November 2019, Leslie Odom Jr. released his third album and first all-original material called "Mr" and last month (October 2020) a brand-new version of his song “Cold” with SIA. Odom Jr. is set to star in several upcoming projects, including Regina King’s directorial debut film One Night in Miami as Sam Cooke, The Sopranos prequel, The Many Saints of Newark, and the feature film Music written and directed by singer-songwriter Sia. Get "The Christmas Album" here: https://leslieodomjr.ffm.to/xmas Stream “Cold (featuring Sia)”: https://s.disco.ac/xgfgrjznytnt Moderated by Alan Seales. Visit http://g.co/OdomChristmas to watch the video.
59 min
North Star Podcast
North Star Podcast
David Perell
Nik Sharma: Building DTC Companies
My guest today is Nik Sharma, the founder of Sharma Brands and an advisor to companies like Judy and Cha Cha Matcha. Nik is one of my very best friends and my go-to person for all things commerce. Since we first met, we've spent hours exploring the future of marketing and commerce together and recorded this podcast to give you a window into what our conversations are like. We started with Nik's philosophy of launching Direct-to-Consumer brands. I particularly liked Nik's idea of "The Brag Bar" on landing pages, where you can use social proof to sell your products. We also spoke about managing relationships with influencers and finding the supply and demand equilibrium at launch. Towards the end, Nik and I talked about our process for turning conversations into articles, and the time he cold emailed Mark Cuban. Please enjoy my conversation with Nik Sharma. ____________________________ Show Notes 2:21 - Why Nik has the "world's craziest fridge" and how it helps keep him in the know on DTC brands. 6:29 - What marketing strategies Nik has found most successful for DTC brands. 13:31 - How brands can differentiate themselves in a world of emerging brands in already burgeoning markets. 19:25 - Nik's approach to launching a successful DTC brand and when to concentrate your advertising versus diversify. 30:19 - The role of A/B testing in building a brand. 35:43 - How influencers play into the big picture of marketing and why the "shaky video" effect is so successful. 42:12 - The selection and audition process of influencers in Nik's campaigns and how he chooses those he sees as the best for his brands. 45:52 - The costs and benefits of starting your brand through heavy promotion via influencers. 49:56 - How the process of rebranding Hint Water's bottle was performed and the qualitative process that got them to the bottle you see today. 57:27 - The metrics and methods Nik uses in his development of marketing strategies with his brands. 1:05:19 - What Nik looks for in a great landing page, and why all landing pages should be easy to read for everybody from a 12-year-old to a drunk person. 1:10:07 - What UGC is and why Nik thinks it is so underrated by marketing teams. 1:13:31 - The different marketing funnels and when you should use each one. 1:17:09 - Why Nik creates landing pages for fake products and makes them live on the internet. 1:22:56 - The importance of having great merch for your brand. 1:26:22 - What about internet culture makes collaborations so successful and popular. 1:34:05 - How somebody can convert a large personal following into sponsorships and meaningful collaborations. 1:35:46 - How new brands should position themselves when huge players like Amazon are in the same space. 1:44:01 - What happened when Nik cold emailed Mark Cuban and how he got an almost instant response. 1:50:46 - How David and Nik collaborate to develop, write, and publish the articles they make. 1:56:14 - Why Nik doesn't sweat the details of his personal brand that much.
2 hr 1 min
Guy Kawasaki's Remarkable People
Guy Kawasaki's Remarkable People
Guy Kawasaki
Sarah Frey: Founder of Frey Farms, Author, and "Pumpkin Queen"
This episode’s guest is Sarah Frey, founder of Frey Farms. Sarah is an American farmer and entrepreneur, and author of The Growing Season. She is the CEO and owner of Frey Farms, which she founded at age sixteen. Frey Farms is the largest H-2A visa employer in Illinois as well as the largest grower of pumpkins in the United States. Sarah was branded The Pumpkin Queen by the New York Times. Frey's business negotiations with Walmart have been featured in a Harvard Business School study. In this episode we discussed:- How Sarah walked into Walmart at 19 and cut a deal- The Harvard Business reviews of her negotiation tactics- How to negotiate the best deal- What she wishes everyone knew about farmers and farming- How to scale your business This episode is brought to you by reMarkable, the paper tablet. It's my favorite way to take notes, sign contracts, and save all the instruction manuals to all the gadgets I buy. Learn more at remarkable.com I hope you enjoyed this podcast, would you please consider leaving a short review on Apple Podcasts/iTunes It takes less than sixty seconds, and it really makes a difference in swaying new listeners and upcoming guests. I might read your review on my next episode! Sign up for Guy's weekly email at http://eepurl.com/gL7pvD Connect with Guy on social media: Twitter: twitter.com/guykawasakiInstagram: instagram.com/guykawasakiFacebook: facebook.com/guyLinkedIn: www.linkedin.com/in/guykawasaki/Read Guy’s books: https://guykawasaki.com/books/ Thank you for listening and sharing this episode with your community.
1 hr 8 min
My First Million
My First Million
The Hustle & Shaan Puri
#130: How Solopreneurs are Making $1m+, Why Lists Suck, and The 5 Minute City
Shaan Puri (@ShaanVP) and Sam Parr (@TheSamParr) host today's podcast. They discuss: * Shaan and his fund were featured in Business Insider * The guys talk about the business of "list making" * Shaan explains his reasoning for shutting down his All Access Pass newsletter * There is a movement towards "5-minute" cities and communities. Culdasac is a startup doing this * What is "solopreneurship"? And why is Shaan so bullish on it * Tiago Forte is building tiny homes * The guys discuss startups doing handwritten notes such as Addressable Thank you to our sponsor this episode, EPOS! EPOS are fantastic headsets that make it easy to work flexibly across situations and locations, with portable headsets including hassle-free device compatibility. If you are an IT manager running a big department or a head of a growing company looking to give your employees the best headset solution to work from home, check out eposaudio.com/millions for a free trial! Companies mentioned: * Shaan featured in BI https://www.businessinsider.com/this-vc-has-over-100-lps-on-the-waitlist-for-his-hot-new-rolling-fund-2020-11 * Sam's "city guides" https://chicago.curbed.com/2014/4/23/10110584/this-week-in-chicago-neighborhood-stereotyping * Culdasac https://culdesac.com/ * Tiago Fortes' tiny homes https://twitter.com/fortelabs/status/1325969162083004418 and https://www.forteshelter.com/about * Addressable https://www.addressablemail.com/ Have you joined our private FB group yet? It's a page where people share each others million dollar ideas or what they're already working on: https://www.facebook.com/groups/ourfirstmillion.   See acast.com/privacy for privacy and opt-out information.
56 min
Search
Clear search
Close search
Google apps
Main menu