The architecture of architecture
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Akimbo is a weekly podcast created by Seth Godin. He's the bestselling author of 19 books and a long-time entrepreneur, freelancer and teacher.

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The Best 10% Of Tim Ferriss
The Best 10% Of Tim Ferriss
Tim Ferriss
Inside the Mind of Glenn Beck, You Find…Walt Disney and Orson Welles?
Contact: best10.timferriss@gmail.com Original: http://fourhourworkweek.com/2015/04/06/glenn-beck/ “When I turned 30, I knew my life was at a crossroads. It was either over, or I was going to restart.” – Glenn Beck [9:10] The goal of my blog and podcast is to push you outside of your comfort zone and force you to question assumptions. This is why I invite divergent thinkers and world-class performers who often disagree. I might interview Tony Robbins and then Matt Mullenweg. Or I might have a long chat with Sam Harris, PhD, and later invite a seemingly opposite guest like… Glenn Beck. This interview is a wild ride, and it happened — oddly enough — thanks to a late-night sauna session. I was catching up with an old friend, who is mixed-race, a Brown University grad, and liberal in almost every sense of the word. I casually asked him, “If you could pick one person to be on the podcast, who would it be?” “Glenn Beck,” he answered without a moment’s hesitation. “His story is FASCINATING.” He described how Glenn hit rock bottom and restarted his life in his 30’s, well past the point most people think it possible. Fast forward to 2014, Forbes named him to their annual Celebrity 100 Power List and pegged his earnings at $90 million for that year. This placed him ahead of people like Mark Burnett, Jimmy Fallon, Leonardo DiCaprio, and Will Smith. Glenn’s platforms — including radio, tv, digital (TheBlaze.com), publishing, etc. — get somewhere between 30 and 50 million unique visitors per month. This interview is neither a “gotcha” interview nor a softball interview. I ask some tough questions (e.g. “If you were reborn as a disabled gay woman in a poor family, what political system would you want in place?”), but my primary goal is to pull out routines, habits, books, etc. that you can use. This show is about actionable insight, not argument for argument’s sake. First and foremost, this is a story of entrepreneurship, and whether you love Glenn, hate Glenn, or have never heard his name, there is a lot to learn from him.
1 hr 50 min
Badass Digital Nomads
Badass Digital Nomads
Kristin Wilson
How To Make $10K/Mo as a Digital Nomad Copywriter in Budapest
After struggling with addiction and overdosing in college, Francis Nayan decided to take a job teaching English in Europe. Unfortunately, the pay wasn’t very good ($800 per month). But luckily, Francis stumbled upon a meet-up group for foreigners in Budapest, Hungary where he met digital nomads making money online for the first time. Fast-forward a couple years and Francis now makes $100K+ per year a freelance email copywriter and content strategist. In this podcast, Francis and Kristin give testimony to how simple it can be to start making money online and leading a lifestyle of location independence. Francis shares how he got started in the online business world, the benefits of how expat meetups can help you meet people abroad, and how he got his first big client as a freelancer. He explains his concept of “laptop before lifestyle” and shares some of his favorite productivity hacks. Francis also gives a ton of recommendations for things to do in Hungary and offers advice for those in recovery from addiction who are striving for freedom. If you’re interested in learning how to make an income as a copywriter to fund a location independent lifestyle, this episode is packed with valuable resources and insights that will help you achieve that! TOPICS DISCUSSED/WHAT YOU’LL LEARN: * Why Francis chose to live and work remotely in Mexico and Hungary. * How he learned to write copy and start a freelance copywriting business. * How his studies in anthropology and archaeology helped him as a writer and a world traveler. * The unique benefits of expat and digital nomad meetups, like International Meeting Point. * How to go from making dollars off Upwork to getting big clients and big paychecks. * The various ways writers can make money online. * The reality of living and working remotely. * Advice on dealing with temptation in addiction recovery. * The simple productivity/remote work tool Francis can’t live without. * Budapest Travel Tips: * Recommended sights to see * Restaurants to visit * The best co-working spaces in Budapest QUESTIONS ANSWERED: * What are the different income streams you have and how did you set those up? * What are some recommended resources for aspiring freelance writers? * What do you wish you had known before becoming a full-time digital nomad? * Could you ever see yourself going back to working a traditional 9-5 job? * What are your favorite places you’ve traveled to for leisure and for work? * How much does your Airbnb in Mexico cost? * What traditional food dishes should people try when they travel to Hungary? * And much more! RESOURCES * Get your first £500 transfer free when you open a new account with Transferwise. * International Meeting Point - Budapest * Upwork * The Copywriter Club * Ket Szerecsen - Budapest Related Podcasts: Badass Digital Nomads Episodes on How to Make Money Writing and Blogging: * Tom Kuegler * Anthony Moore * John Gorman * Ayo the Author * Founder of Cardplayer Lifestyle Other podcasts with Francis: * The Prime Life Podcast #44 Memoirs of a Former Addict w/ Francis Nayan * The Copywriter Club Podcast #213 Forging Better Habits w/ Francis Nayan CONNECT WITH FRANCIS: * E-Book: The Click Rate Code * Francis Nayan's Website * Francis Nayan’s Instagram ....................................................................................................... Support Kristin and the Badass Digital Nomads Podcast: * Become a Patron for $5 per month * Leave a 5* Review: https://lovethepodcast.com/digitalnomad * Buy Official Merch * Search All Episodes: www.badassdigitalnomads.com Connect with Kristin on Social Media: * Follow on Instagram * Subscribe to Traveling with Kristin on YouTube * Subscribe to Digital Nomad TV on YouTube * Join the Badass Digital Nomads Facebook Group Podcast descriptions may contain affiliate links of products and services we use and recommend at no additional cost to you.
1 hr 5 min
How to Be Awesome at Your Job
How to Be Awesome at Your Job
Pete Mockaitis
646: Redefining the Rules to Make Work More Enjoyable with Vishen Lakhiani
Vishen Lakhiani shares foundational principles to make work more fulfilling.  — YOU’LL LEARN —  1) How the most successful people find bliss in their work  2) How to keep stress from fazing you  3) Why hustling hurts your career  Subscribe or visit AwesomeAtYourJob.com/ep646 for clickable versions of the links below.  — ABOUT VISHEN —  Vishen Lakhiani is one of today’s most influential minds in the fields of personal growth and human consciousness. He is the founder and CEO of Mindvalley and behind several top-ranking health and wellness apps. He also has two New York Times best-selling books, The Code of the Extraordinary Mind and The Buddha and the Badass. With an incredible passion and drive to unite humanity and challenge the status quo, he has built a movement of growth-seekers, spanning across 195 countries, engaging more than 15 million followers on social media, and nearly half-a-million students online each year.  • Vishen’s book: The Buddha and the Badass: The Secret Spiritual Art of Succeeding at Work  • Vishen’s book: The Code of the Extraordinary Mind: 10 Unconventional Laws to Redefine Your Life and Succeed On Your Own Terms  • Vishen’s website: MindValley.com  • Vishen’s Instagram: @vishen  • Vishen’s meditation: The 6 Phase Meditation  • Vishen’s speech: “The Theory of Awesomeness”  — RESOURCES MENTIONED IN THE SHOW —  • Tool: Airtable  • Book: The Happiness Advantage: The Seven Principles of Positive Psychology That Fuel Success and Performance at Work by Shawn Achor  • Book: Positive Intelligence: Why Only 20% of Teams and Individuals Achieve Their True Potential and How You Can Achieve Yours by Shirzad Chamaine  • Book: Rumi's Book of Poetry: 100 Inspirational Poems on Love, Life, and Meditation by Rumi  • Poem: “I Was Early Taught to Work As Well As Play…” by John D. Rockefeller, Sr.  • Poem: “The Guest House” by Rumi  — THANK YOU SPONSORS! —  • FSAstore.com. Use your flex spending account funds with the greatest of ease! Save $20 on a $150+ purchase with promo code AWESOME.  • Monday.com. Experience a 14-day free trial of the Work OS that boosts the ownership, joy, and efficiency of work.
39 min
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Melina Palmer
141. Where CX and Behavioral Science Meet, interview with Jennifer Clinehens, author of Choice Hacking
Today I am so excited to introduce you to Jennifer Clinehens. She is currently CX Strategy Director at Havas CX Helia, London, where she uses behavioral science and psychology to improve the customer experience for brands like Lloyds Banking Group and Compare the Market. Jennifer has helped mold experiences with behavioral science for brands like McDonald's, AT&T, O2, and Adidas across the globe. She is also the author of four books including the one we will be discussing today, Choice Hacking: How to use psychology and behavioral science to create an experience that sings, AND she has two different podcasts, Choice Hacking and Everybody Hates Your Brand. Wow, talk about a busy and productive person, amirite? I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Show Notes: * [00:40] Today I am so excited to introduce you to Jennifer Clinehens. She is currently CX Strategy Director at Havas CX Helia, London. * [03:05] Jennifer shares her background and how she got involved in behavioral science. She has been lucky to work for many companies across many countries. * [04:35] A lot of the work she has been doing lately has been about the intersection between behavioral science and psychology. She takes those principles and applies them to experience design. * [06:48] One of the big things Jennifer does is framing touchpoints. * [09:39] Crossing over from one medium to another is a difficult point where we often lose some potential customers. There are a lot of steps that happen in the customer journey process. * [10:28] Generally, when you design a customer journey you use a customer journey map: a visual representation of what the customer journey is. * [10:45] On a map the customer journey is linear, but in real life it is messy. Yes, we have a beautiful picture of what the customer journey should be, but in the back of your mind, you have to be pragmatic. * [11:49] The closer we can get to design touchpoints and customer communications with a scientific approach or foundation to apply it to the real world the better it is. * [13:08] The number one thing brands seem to get wrong (or miss completely) is peak-end and applying it across the customer journey. The emotional journey is the secret sauce. * [14:17] A lot of brands get their ending wrong. They don’t know where the real ending is. * [15:41] Brands, in general, don’t realize that the last mile (the true ending) is so critical in so many ways. * [16:17] Jennifer shares an example of Disney realizing the customer journey didn’t end when you left their park. * [17:19] Making the very end of your experience even better and more exciting means your memory of the time you spent in Disneyland is even better. It is how you are constructing the memory, it is not about every single moment you had. It is that emotional peak and true ending that matter. * [17:57] “A brand is a memory.” Peter Steidl (from one of Melina’s “go-to” brainy books, Neurobranding, linked below) * [20:33] There are a few different ways you can look for that true end in your business. * [21:44] Part of the issue of finding that true ending also has to do with silos. * [23:56] The brands that measure on a journey-level versus a touchpoint level have much more value at the end of the day. * [25:32] Melina shares how an online mattress company handles its customer journey. * [27:16] It is important to think through all the moments in the experience: where there could be problems and frustrations and turning it into a really great shareable moment/story. Then you have different associations with that brand. * [28:30] Going that little bit extra and saying “Is that really the end of the customer experience?” is so important. * [29:14] Jennifer shares some of her favorite concepts. Peak-end is her favorite, but the most overlooked is visual salience. * [31:27] Melina shares her experience when she toured the Human Behavior Lab at Texas A&M. * [33:46] Jennifer encourages brands to have someone who is responsible for making sure effectiveness and emotion are being delivered on in the journey level. * [36:20] When you know what you are looking for then you can see if you are on track and put in those nudges. If you don’t know the end game, it is not as effective as it could be. The quality of the work is in the quality of the brief. * [38:06] Making choices easy is so much of what they do. Getting brands to understand where to get people ready to buy is the first step. * [39:15] The first thing they do is think: “Where are the points we need to be nudging to action?” and “Where are the points we need to be inspiring people?” They are usually not the same place. * [39:23] The book Choice Hacking is a good first start for people to think about a framework to apply this at the journey level. * [40:11] Melina’s closing reflections. * [41:46] Grab Melina’s brand new book, What Your Customer Wants (And Can’t Tell You), which is now on presale! Thanks for listening. Don’t forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show. Let’s connect: * Melina@TheBrainyBusiness.com * The Brainy Business® on Facebook * The Brainy Business on Twitter * The Brainy Business on Instagram * The Brainy Business on LinkedIn * Melina on LinkedIn * The Brainy Business on Youtube More from The Brainy Business: * Master Your Mindset Mini-Course * BE Thoughtful Revolution - use code BRAINY to save 10% * Get Your FREE ebook * Melina’s John Mayer Pandora Station! Listen to what she listens to while working. Get the Books Mentioned on this Episode: * Choice Hacking * Free Chapter of Choice Hacking * Neurobranding Connect with Jennifer: * Jennifer on Twitter * More About Jennifer Past Episodes and Other Important Links: * Texas A&M Certificate Program * Inside the Texas A&M Human Behavior Lab * iMotions (The main software the Human Behavior Lab runs on.) * NUDGES & Choice Architecture * Framing * Priming * Interview with Will Leach * Peak-End Rule * Surprise and Delight * The Overwhelmed Brain and Its Impact on Decision Making * Interview with Roger Dooley * Time Discounting * Reciprocity Check out (and preorder!) my upcoming book, What Your Customer Wants (And Can’t Tell You) on Amazon, Bookshop, and Barnes & Noble If you are outside the US, please complete this form to be first to know when the book is available near you AND to help show there is a presence in your country to speed along international agreements and get it to you faster!
44 min
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