My First Million
My First Million
Sep 18, 2020
#112 - Why Buying Businesses Is Better Than Starting Them and The Mad Genius of Kanye West
52 min

Sam Parr (@theSamParr) and Shaan Puri (@ShaanVP) shoot the wind on today’s pod. In today’s episode you’ll hear: Sam asks Shaan what he’s learned about working at a big company and what he can apply to a smaller company (0:30), Shaan asks Sam about a personnel shuffle at The Hustle (9:00), the guys talk about a Kanye West tweet where he wants to create Y-Combinator for music (11:30), Sam and Shaan debate if a great domain name can make you (22:15), Sam and Shaan talk about the Snowflake IPO (29:55), Shaan shares a crazy conversation with a 20-year old multi-millionaire (37:00), the guys share how they learn from beginners and why you should too (43:10), Shaan talks about Bubble Hotels (48:30).


Our sponsor today is lemon.io! They are offering a 15% discount for the first 6 weeks of work for all MFM fans. Go to Lemon.io/mfm to claim the offer!


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Recession-Proof Startups - Mixergy
Recession-Proof Startups - Mixergy
Andrew Warner
#2015 Edtech Series: Outschool
I’m so glad that today’s guest is here. As soon as COVID hit and schools closed I wasn’t sure what to do with my kid. And so I started reading up on how to teach my kid. When I saw Eric Ries mention Outschool I had to check it out. It was such a great resource I actually sent Eric a thank you note. Amir Nathoo is the founder of Outschool, which allows K-12 students to take small group classes from anywhere. Amir Nathoo is the founder of Outschool, which allows K-12 students to take small group classes from anywhere. Sponsored by Toptal – Toptal is a global network of top talent in business, design, and technology that enables companies to scale their teams, on demand. Toptal serves thousands of clients, including Fortune 500 companies and innovative startups, delivering expertise and world-class solutions at an unparalleled success rate. With elite freelancers in over 100 countries, Toptal connects the world’s top talent with leading companies in days, not weeks. Plus, every new engagement begins with a no-risk trial period, so clients only pay if satisfied with the work. Get started hiring with Toptal today. HostGator – Ready to take your website to the next level? Whether you’re a first-time blogger or an experienced web pro, HostGator has all the tools you need to create a great-looking website or online store. A wide range of options includes cloud-based web hosting, reseller hosting, VPS hosting and dedicated servers. Founded in 2002, HostGator is the perfect web partner for business owners and individuals seeking hands-on support. Visit www.hostgator.com/mixergy to see what HostGator can do for your website. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint
Leveling Up with Eric Siu
Leveling Up with Eric Siu
Eric Siu
How To Do A Podcast Tour To Promote Your Book
In aid of the release of his new book, Leveling Up!, Eric has laid out the goal of appearing on one hundred podcasts in the next 12 weeks! Today we get to hear why podcasts are a great way to promote something like a book, how Eric is going about sourcing shows to approach, and the thought and planning that goes into presenting to different audiences. Tune in to hear how you can utilize these great resources for marketing yourself! TIME-STAMPED SHOW NOTES: * [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! * [00:56] Eric's goals right now with the book and the 12 week period he has laid out. * [01:11] Why podcasts? Natural affinity to hosts and guests and huge audiences. * [02:09] Eric's method for finding marketing podcasts to appear on using Chartable. * [03:12] Topics to discuss on podcasts; finding enough content to keep it interesting. * [04:14] Leveling up within your own business, and then beyond! * [04:46] Using Mixmax to evaluate what is working and what is not. * [05:19] Getting placed on big podcasts and staying clear on your goals. Resources From The Interview: * Oprah * Today Show * Chartable * Anthony Pompliano * Mixmax Leave Some Feedback: * What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. * Did you enjoy this episode? If so, please leave a short review here * Subscribe to Leveling Up on iTunes * Get the non-iTunes RSS Feed Connect with Eric Siu: * Growth Everywhere * Single Grain * Eric Siu on Twitter
6 min
Today in Digital Marketing
Today in Digital Marketing
Tod Maffin
Everything Went to Hell Today and It’s All Amazon’s Fault
There’s a reason your favourite web tool was down today — and you can blame Amazon for it. Pinterest is going into the educational events business. And Twitter might take away your blue checkmark. *➡ Join our free Slack community!* *TodayInDigital.com/slack* ( http://todayindigital.com/slack ) *➡ Watch me produce this live at* *twitch.tv/todmaffin* ( https://www.twitch.tv/todmaffin ) *(about 12-3 PT weekdays)* *HELP SPREAD THE WORD:* ----------------------- * Tweet It: bit.ly/tweet-tidm ( http://bit.ly/tweet-tidm ) to preview a tweet you can publish * Review Us: RateThisPodcast.com/today ( http://ratethispodcast.com/today ) *ABOUT THE PODCAST:* -------------------- * Advertising: RedCircle.com/brands ( https://redcircle.com/brands ) and TodayInDigital.com/ads ( http://todayindigital.com/ads ) * Classified Ads: TodayInDigital.com/classifieds ( https://todayindigital.com/classifieds ) * Leave a voicemail at TodayInDigital.com/voicemail ( http://todayindigital.com/voicemail ) * Transcripts: See each episode at TodayInDigital.com ( http://todayindigital.com ) * Source links and full transcripts: TodayInDigital.com ( http://todayindigital.com ) * Email list: TodayInDigital.com/email ( http://todayindigital.com/email ) * Theme music: Mark Blevis ( http://markblevis.com/ ) (all other music licensed by Source Audio) *TOD’S SOCIAL MEDIA:* --------------------- * Twitter: twitter.com/todmaffin ( http://twitter.com/todmaffin ) * LinkedIn: linkedin.com/in/todmaffin ( http://linkedin.com/in/todmaffin ) * Tod’s agency: engageQ.com ( http://engageq.com ) * TikTok: /tiktok.com/@todmaffin ( http://tiktok.com/@todmaffin ) * Twitch: twitch.tv/todmaffin ( http://twitch.tv/todmaffin ) (game livestreaming) *Today in Digital Marketing is produced by* *engageQ.com* ( http://engageq.com ) **
6 min
North Star Podcast
North Star Podcast
David Perell
Nik Sharma: Building DTC Companies
My guest today is Nik Sharma, the founder of Sharma Brands and an advisor to companies like Judy and Cha Cha Matcha. Nik is one of my very best friends and my go-to person for all things commerce. Since we first met, we've spent hours exploring the future of marketing and commerce together and recorded this podcast to give you a window into what our conversations are like. We started with Nik's philosophy of launching Direct-to-Consumer brands. I particularly liked Nik's idea of "The Brag Bar" on landing pages, where you can use social proof to sell your products. We also spoke about managing relationships with influencers and finding the supply and demand equilibrium at launch. Towards the end, Nik and I talked about our process for turning conversations into articles, and the time he cold emailed Mark Cuban. Please enjoy my conversation with Nik Sharma. ____________________________ Show Notes 2:21 - Why Nik has the "world's craziest fridge" and how it helps keep him in the know on DTC brands. 6:29 - What marketing strategies Nik has found most successful for DTC brands. 13:31 - How brands can differentiate themselves in a world of emerging brands in already burgeoning markets. 19:25 - Nik's approach to launching a successful DTC brand and when to concentrate your advertising versus diversify. 30:19 - The role of A/B testing in building a brand. 35:43 - How influencers play into the big picture of marketing and why the "shaky video" effect is so successful. 42:12 - The selection and audition process of influencers in Nik's campaigns and how he chooses those he sees as the best for his brands. 45:52 - The costs and benefits of starting your brand through heavy promotion via influencers. 49:56 - How the process of rebranding Hint Water's bottle was performed and the qualitative process that got them to the bottle you see today. 57:27 - The metrics and methods Nik uses in his development of marketing strategies with his brands. 1:05:19 - What Nik looks for in a great landing page, and why all landing pages should be easy to read for everybody from a 12-year-old to a drunk person. 1:10:07 - What UGC is and why Nik thinks it is so underrated by marketing teams. 1:13:31 - The different marketing funnels and when you should use each one. 1:17:09 - Why Nik creates landing pages for fake products and makes them live on the internet. 1:22:56 - The importance of having great merch for your brand. 1:26:22 - What about internet culture makes collaborations so successful and popular. 1:34:05 - How somebody can convert a large personal following into sponsorships and meaningful collaborations. 1:35:46 - How new brands should position themselves when huge players like Amazon are in the same space. 1:44:01 - What happened when Nik cold emailed Mark Cuban and how he got an almost instant response. 1:50:46 - How David and Nik collaborate to develop, write, and publish the articles they make. 1:56:14 - Why Nik doesn't sweat the details of his personal brand that much.
2 hr 1 min
The Student Mindset Podcast
The Student Mindset Podcast
Brandon Zhang
S2E21 "Corey Haines - The Psychology behind Marketing"
Today, Corey Haines, joins the show to talk about the mental models and psychology behind marketing, the keys to building internet communities, and how he used no-code to build a marketing job board. Corey writes marketing case studies at Swipefiles.co, teaches SaaS founders how to acquire and retain customers through his course Refactoring Growth, and provides companies and marketers a way to meet through his job board Hey Marketers. Links: Corey's Twitter Corey's Website Swipefiles (Marketing Case Studies) Corey's Courses (Mental Models for Marketing, Refactoring Growth) Corey's Article on building his job board Contact Me: My Twitter My Website 5 Key Takeaways:  1.  I got my job at Baremetrics unknowingly using a method Ramit Sethi teaches called the Briefcase method where you come to the job interview with a plan on how you want to do things so you have the power in the conversation. I emailed Josh Pigford with some suggestions I would have for whoever takes the position at Baremetrics and he encouraged me to go into the application process.  2. If I had to go back and teach myself about marketing, I would focus on starting a podcast, learning how to grow listeners there or starting an e-commerce store, spending money running ads and other campaigns. Those two methods would basically be worth a degree.  3. An important view for marketing is that your product needs to be the power-up mushroom in Mario. You are not selling powered-up Mario, you are focused on selling the transformation.  4. Copywriting is more about psychology than about writing. The best copywriters don't do their own writing, they let their customers do it for them. They conduct surveys, get on calls, read reviews and use the phrases the customers use to understand their wants, fears and needs.  5. That's why I love community because it's a really fundamental and core owned platform. And then once you have the rented platforms, where you have a big audience on Twitter, for example, then you can push people to that owned platform and build that up.
53 min
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