if/else
if/else
Feb 3, 2020
Remote vs. On-site: With Guests Katie Womersley & Emily Freeman
32 min

On this episode of if/else, host Mayuko Inoue explores a choice faced by developers and the companies that employ them: is it better to work remotely or in an office? 

Remote work can give employees and contractors greater flexibility and autonomy, but it can also lead to social isolation. On-site work can result in better social connection with co-workers, but it can also mean annoying commutes for employees, and expensive office space for businesses.

The episode begins with a quick backgrounder on these two options, and you’ll hear from several software developers about what they like and dislike about each scenario.

You’ll also meet Jonathan Sexton. Jonathan is a front end developer based in San Antonio, Texas. He’s weighing two job offers; one for a remote gig, and one at an office. Jonathan values the potential flexibility of the remote job as he manages a busy family life, but he also knows that, as a junior developer, he may learn more from senior colleagues if he’s on-site.

To help Jonathan decide on which option might work best for his career and his young family, we’ve enlisted the help of two experts to debate the promises and pitfalls of remote and on-site work.

Emily Freeman is the author of DevOps for Dummies and leads the modern operations team in cloud advocacy at Microsoft.

Katie Womersley is the VP of Engineering at Buffer and advocates for remote work and distributed teams.

Katie and Emily join Mayuko to explore the pros and cons of each job scenario to give Jonathan—and anyone else facing this important decision—some useful advice on what he should consider as he weighs his options. They also discuss the contentious issue of location-based pay; should remote developers living in areas with a lower cost of living, be paid less than their colleagues in expensive cities?

During the debate, Katie references a study on increased productivity from remote work. You can also read about the unintended consequences of open-concept offices in a study from the Harvard Business School.

if/else is an original podcast by CTO.ai, makers of The Ops Platform. The Ops Platform makes it easy for development teams to create and share workflow automations without leaving the command line. Visit cto.ai/platform to join the beta.

If you enjoy the show, please leave a ⭐⭐⭐⭐⭐ rating or review on Apple Podcasts.

Marketing Trends
Marketing Trends
Mission
Building Exceptional Influencer Marketing with Obviously CEO, Mae Karwowski
There are many lessons we’ve learned in 2020, including many in the world of marketing. When traditional means of advertising are flipped on their head, finding another method that works is paramount. Many different strategies were attempted, but one has risen above the rest: influencer marketing. _“In 2020 people are online so much, we're seeing the performance of our influencer campaigns continuing to accelerate and increase in value. The concept of an influencer has really transitioned into the mainstream where you open the front page of the New York Times and you're like, there's going to be two or three articles that mentioned influencers or TikTok or Instagram. it's so pervasive in a way that I think was sneaky for most people, but it's now so huge.”_ That’s Mae Karwowski, the founder and CEO of Obviously, which provides quality influencer marketing for the world’s iconic brands. On this episode of Marketing Trends, Mae discusses some of the latest trends in influencer marketing. She talks about why it’s key to understand the value a potential influencer can have on your brand, and she stresses that the number of followers a so-called influencer has does not correlate to purchases. Main Takeaways: * Know Your Voice: When deciding to enter the realm of influencer marketing, it’s important to work with people who not only understand your brand, but make sense for your brand as well. If a particular influencer's followers are used to them reviewing cameras and you’re a beauty brand, it doesn’t make sense to work with that person. Instead, work with influencers who are authentic matches for your brand. * Follow the Leader: CMO and marketing departments need to start thinking about influencers as a distinct channel and not just someone you write a check to. In order to have success when utilizing influencers, you need to strategize a campaign around them just like you would any other channel. * Bigger Isn’t Always Better: As the price of influencers rises, think about the cost of who you’re working with. Is it more important for your brand to go after one large influencer? Or are you better off working with smaller influencers in order to reach the same audience? If you work with a larger number of micro-influencers, you can reach your audience at the same scale and may find a more loyal audience. --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.
46 min
The Laravel Podcast
The Laravel Podcast
Matt Stauffer
Cache, Session, Middleware, & Request, with Samantha Geitz
* Samantha Geitz Twitter Account - https://twitter.com/SamanthaGeitz * Samantha Geitz website - https://samanthageitz.com/ * The Laravel Podcast, Season 3: Interview with Samantha Geitz - https://laravelpodcast.com/episodes/7fbc2741 * Laravel Docs Cache - https://laravel.com/docs/8.x/cache * Laravel Docs Session - https://laravel.com/docs/8.x/session#introduction * Laravel Docs Middleware - https://laravel.com/docs/8.x/middleware#introduction * Laravel Docs Requests - https://laravel.com/docs/8.x/requests#accessing-the-request * Telescope - https://laravel.com/docs/8.x/telescope * CloudFront - https://aws.amazon.com/cloudfront/ * Trusted Proxy - https://github.com/fideloper/TrustedProxy * Patrick Rothfuss - https://www.patrickrothfuss.com/content/index.asp * Patrick Rothfuss, Name in the Wind - https://www.powells.com/book/the-name-of-the-wind-9780756404741 * Patrick Rothfuss, Wise Man Fears - https://www.powells.com/book/the-wise-mans-fear-9780756407919 * Brandon Sanderson - https://www.brandonsanderson.com/ * Joe Abercrombie - https://joeabercrombie.com/ * Joe Abercrombie, A Blade Itself - https://joeabercrombie.com/books/the-blade-itself/ * Kindle Paperwhite - https://www.amazon.com/dp/B07CXG6C9W/ * Lev Grossman, The Magicians - http://levgrossman.com/books/the-magicians-a-novel/ * Lin Manuel Miranda Producing The Kingkiller Chronicles- https://www.tor.com/2016/11/29/lin-manuel-miranda-the-kingkiller-chronicle-adaptation-patrick-rothfuss/ Episode Sponsorship Transcription sponsored by Larajobs Editing sponsored byTighten
1 hr 2 min
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