What does esports have to do with the events industry? As it turns out, quite a bit. Mega event organizer and esports subject matter expert Rebecca De Freitas joins me to talk about how event organizers can power up their planning game by leveling up their esports XP. Rebecca shares how her love of video games combined with her events industry experience gives her a unique perspective on the strong potential of an esports-infused future. Find out how the esports culture caters to the next generation of meeting attendees, and what you can do now to start engaging with your younger audiences in new and meaningful ways.
Rebecca de Freitas MPS, DES is a mega event organizer and esport SME. Through her career, she has worked with clients such as Partnership for a Healthier America, ESPN and The Commission on Presidential Debates. Her May 2020 master's thesis "Gen Z + Esports: Digitizing the Live Event Brand" from Georgetown University's Global Hospitality Leadership program has been accepted in IFITT's program. Rebecca is based in the Washington, DC area.
This is The Courtesy Block, a chip off The Room Block podcast.