In episode 29, Cathi, Jackie & Monique discuss the value of UX research. Many designers, including larger agencies, have difficulties ‘squeezing’ user research into a project, because clients prefer to immediately jump to the visual part of design. But what is the value of UX research?

List of used terms

• UX research
  User eXperience research. Find out how people feel when they use your product.
• UI
  User Interface. The visual part of a digital product that people see when they use it.

Related interesting reads or resources

• Just Enough Research, by Erika Hall
  Start doing good research faster than you can plan your next pitch.
• Exposure is key to evidence-based decision making for product teams. Presentation for WPVIP- BigWP – 2020, by Cathi Bosco
  Why speculate about the people we are building and designing for? Our teams need a deep understanding of their needs and their environments.
• What Proactive User Research Looks Like, by Jared Spool – UIE Articles
• Unsplash plugin for WordPress by XWP

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