The Demise Of BECCA Cosmetics: What Makes A Brand Irrelevant In 2021?
Play • 1 hr

In this week's episode, we explore what led to BECCA Cosmetics closing after nearly 20 years in business. We dive into influencer marketing vs. celebrity ambassadorships, innovation vs. sticking with the status quo, and aim to answer the question: What makes a brand relevant— or rather, irrelevant— in 2021?

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