Why Hasn't Addison Rae's Item Beauty Sold Out?
Play • 1 hr 3 min

In this week's episode, we look at brand collaborations with TikTok's biggest stars — like Charli and Dixie D'Amelio, Addison Rae, and Lil Huddy — and why they haven't sold out. We explore four theories on why TikTok stars don't sell as much product as their YouTube and Instagram counterparts and ultimately aim to answer the question: Are TikTok stars actually as influential as we think they are when it comes to moving product?

Join our Renegade by Centennial Beauty closed Facebook group:



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NIKKI FRE$H on Quibi

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