This week we dive into the #challengeaccepted black and white photo trend supporting "women's empowerment" and explore both the pros and cons of viral Instagram challenges. We look at the differences between how Millennials vs. Gen-Z respond to viral challenges and pose some very tough questions: Are social media posts just performative activism? Does the intention behind activism really matter if the end result is positive? When does performative activism become detrimental? And can altruism ever really be selfless?
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