7-Figure Small with Brian Clark
Leverage Powerful and Affordable Software to Build a Community-Based Brand
Jul 31, 2019 · 1 hr
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“Don’t build on someone else’s land,” you’ve heard me say many times over the years. Especially with a company with a horrible track record like Facebook.

And for your own website, there’s really no need. With powerful platforms that allow you control as a customer like WordPress and Squarespace, you can build whatever you need.

Frankly, you can’t build a 7-Figure Small business without utilizing powerful technology platforms — it’s a big part of the reason for the growth of so many no-employee, 7-figure businesses. Just think of all the tiny companies that have build niche SaaS offering thanks to Amazon Web Services.

There’s a clear difference between these types of empowering platforms and Facebook. In the former, you’re a customer in a competitive space. With Facebook, you’re the product.

I’ve been building membership communities since 2008, always with custom WordPress solutions. In 2019, there’s no way to build a best-of-breed community-based business with all the bells and whistles from scratch — without it costing hundreds of thousands, that is.

But the answer is still not Facebook. I’ve invited Gina Bianchini, Founder and CEO of community-technology provider Mighty Networks to tell us why she’s creating powerful software for a fair price — and why it’s in the companies interest to play fairly with creators and community organizers.

To access the show notes, transcript, and links mentioned in this episode, view the episode page at: http://unemployable.com/podcast/gina-bianchini-mighty-networks


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